Emily Dowdall (Crawford) Email & Phone Number

Liverpool, Gb

Home Based

Lead on the annual Marketing, Engagement and Events strategy for Alternative Future Group. Design and manage new processes to support the management of all marketing, content and engagement requests. Lead the team on all external marketing campaigns including the development of digital campaigns, website and OOH. Lead the team on all internal engagement campaigns to connect and communicate with our 2000 people across the north west.Lead and manage our high profile annual events including VIP Conference, Celebrate Success Awards and Head Office events.

Manchester, United Kingdom

• Implement the strategy of Venue marketing campaigns. Leverage local experience and audience insights, provided by the Central Marketing team, to deliver ever more successful campaigns. • To provide leadership and direction to the Marketing & Communications Team.• Deliver creative marketing campaigns & communication ideas.• Develop the Venue’s media and communications strategy (on/offline), thereby raising the profile of the venue and its activities in the community.• Liaise with Producers, Agencies, media or other partners with regard to show or Venue campaigns and initiatives. Cultivate strong relationships with all producers and third parties. • Ensure the effective creation, delivery, accuracy and reporting of all Venue and show Mar-Coms campaigns by the team. Constantly review campaigns and challenge them to be ever more efficient and effective in reaching objectives. • Implement the strategy, content and management of all social channels with the Communications Officer, to ensure healthy growth and engagement metrics.• Work closely with the Membership Manager to establish and implement membership initiatives and offers that grow this valuable audience. • Support the Theatre Director in implementing marketing activity that delivers on sponsorship agreements and objectives as agreed by the Theatre Director. • Provide necessary marketing expertise and support to other ATG concepts, initiatives & campaigns. • Guardian and champion of the theatre brand at all times.

Responsibilities: - Responsible for the day to day running of the Marketing, Communications and Engagement Department managing the workflow and priorities of the team and ensuring deadlines and targets are met.- Lead on all communications and engagement campaign planning, the promotion of Student Officer campaigns and key annual events for JMSU.- Lead on all direct and digital marketing, design delivery, PR, student events and outreach work.- Responsible for managing the design and production of marketing and communications materials across a variety of media and formats including print, outdoor displays, digital and social media channels.- A key member of Student Union’s Management Team supporting senior leadership to shape the organisation’s strategic plan.- Responsible for the delivery of tailored and specific innovative events and communication based on insight led research. - Supports the Senior Leadership team in shaping the strategic plan and leading on the objective setting of all team members in the Marketing, Communications and Engagement Department. - Manage all internal and external communications and engagement enquiries on behalf of the Students’ Union.- Work collaboratively with all internal departments to conceptualise ideas and promote and advertise their campaigns, events or any key messages. - Responsible for budget management for all budgets within Marketing, Communications and Engagement Department including regular variance reporting, forecasting and signatory responsibilities. - Contribute and assist in the Unions organisational strategic planning process.- Lead and project manage all promotion and communication of annual events such as Freshers Fair, Welcome Week etc.

- Effectively manage the Communications and Engagement Team- Communications and marketing strategy development- Lead a creative innovation-led culture in the Communications & Engagement Team- Creative campaign creation and management- Establishment of a robust approach to communications planning

Liverpool, United Kingdom

- To work with the Head of Marketing and Communications in the development of a strong but flexible brand.- To support the Head of Marketing and Communications in delivering the three-year communications plan for each area of TROs business- Maintain a detailed analysis of the stakeholders both internal and external and to make recommendations as to what events the Directors attend.- Proactively manage TROs media coverage on both local and national scale.- Manage TROs online channels in such a way as to create more engagement for those who we wish to influence.- Oversee the organisation of TROs events and ensure that events fulfil their intended purpose. - Actively model TROs ethos and best practice to the rest of communications team and represent TRO at external events- Attend or lead a weekly shared reading group- Line Management and Development of Events co-ordinator and Communications Assistants

Liverpool, United Kingdom

Supporting and delivering Communications for The Reader Organisation, a charitable social enterprise working to connect people with great literature through shared reading.

Responsible for supporting work on Marketing and Communications including: - Promoting/ advertising members- Promoting/advertising training- Promoting the SROI network- Organising annual events including the member conference- Production of Quarterly newsletter and monthly bulletin- Production and circulation of promotional materials, press releases and news articles- Researching promotional opportunities- Managing LinkedIn, Twitter and Tumblr pages for SROI- Co-ordinating regional meetings of members- Managing Staff

- Creating and implementing all e-marketing tools; weekly e-newsletter and e-mail marketing letters. - Filming and editing trailers and audience reaction videos. - Updating internal and external websites on behalf of the theatres. - Budget planning and recording.- Updating social networking sites. - Assisting in writing and sending local press releases.