SEO (Search Engine Optimization) is the practice of optimizing websites and online content to improve their visibility and ranking on search engine results pages. It involves a range of tactics and strategies, including keyword research, on-page optimization, link building, and analytics tracking. A strong skill set in SEO demonstrates knowledge of these techniques and an ability to adapt to the constantly evolving digital landscape. Successful SEO requires attention to detail, analytical thinking, and a deep understanding of how search engines work. Ultimately, effective SEO can drive more traffic to a website, increase brand awareness, and generate leads and sales.