Emeka Obi Email & Phone Number

New York, Ny, Us

•Creative Direction and Strategy for Grammy Nominated artists such as Kendrick Lamar and ASAP Rocky • Experiential Direction for clients such as Nike, Timberland, Reebok, Vice, Toyota, Bleacher Report• Content Direction for brands such as Courvoisier, Absolut, Levis, AOL/Huffington Post Vice, Kith, Toyota and Rockstar Games •Editorial Writing for cultural trend portals on Hypebeast, MTV, AOL

New York, New York, Us

New York, Us

• Curation of seasonal marketing strategy connecting commercial vision to PR, retail, social and E-commerce• Working directly with CEO/Creative Director and Department leads to deploy core messaging strategy cross functionally• Developing brand strategy based on analysis of consumer, market and trend data• Leading an internal staff, Global PR agencies and Production teams in building the brand narrative• Building marketing tools and guidelines, marketing infrastructure for all functions of the business• Cultivation and execution of partnerships, collaborations and audience growth initiatives• Development of programmatic servicing KPI’s of the brand and external partners

New York, Ny, Us

• CreativeStrategy ,Media/CommsStrategy ,CampaignManagement and Experience Strategy Direction • • Clients included:• Mondelez Corporation - Oreo|ChipsAhoy|SourPatchKids• PepsiCo.-PepsiBlueCan|MountainDew|CaptainCrunch• FritoLay - Funyuns|Munchos• JBLSpeakers• HudsonYards - TheHighline|TheShedProject

London, England, Gb

Brooklyn, New York, Us

•Creative Strategy, Curation, Influencer Outreach, Social Media Strategy and Management of “Beats Black Ops” Influencer Partnership Program•Creative Strategy and Project Management for “Lebron Re-Established” Activations welcoming Lebron James back to Cleveland•Creative Strategy, Influencer Engagement, Project Management for Beats by Dre multimillion dollar NBA All Star Weekend 2015 Activations•Brand Strategy, Partnership Marketing, Project Management for Beat By Dre Solo Selfie marketing campaign garnering 20,000,000 + Social Media Impressions•Creative and Social Strategy + Project Management for on the ground campaigns at Art Basel, Coachella, SXSW and other art and music festivals

Managed Detroit based Hip Hop musician Danny Brown from career inception to MTV award winning entertainer-•Creative Direction on all Collateral, Merchandise, Visual Content•Content Marketing on digital and social portals attaining 300k + followers on each social network (snapchat, twitter, tumblr, instagram, facebook)•Procured partnerships with brands including Vice, Adidas, Uniqlo •Content marketing: Youtube Channel Amassed 60k+ Subscribers/15mil + Views•Budgeting and Financial Management•On Premise Touring management + tour marketing All Show and Activation management (Domestic and International)

RP55 is a Fashion distributor housing multiple brands. I took the lead of their Brand Development division creating Entertainer helmed fashion Brands under their umbrella.•Developed clothing brands for platinum selling music superstars T.I. and Pusha T•Strategically lead entertainer partnered fashion brands to 10 million + in sales within 2 years of their inception •Building eCommerce platforms and developing eCommerce over digital + social platforms•Creative Direction of visual collateral, lookbooks, digital access points and events•Digital Strategy + Content Strategy across web and social

Charged with initiating strategies to increase brand visibility in the burgeoning fashion streetwear market I incepted strategies that endeared the brand to its audience of fashionable trendsetters•Created an in brand music program which aligned the brand identity with emerging artists and launched the careers of platinum selling artists like Wale and Kid Cudi raising brand visibility through music content•Directed special events centered on youth culture marketing drawing a global audience to the Brooklyn based brand •Partnered with brands such as Adidas, Timberland and Reebok to build creative product initiatives boosting brandvisibility through unique product offerings