With over fifteen years of experience in strategy and writing, I help clients craft compelling stories that resonate with their audiences and align with their goals. I have a Master of Professional Studies in Branding from the School of Visual Arts, where I refined my application of design thinking and research methods to help create impactful brand identities and experiences.As a Strategy Director and Senior Strategist/Writer, I've worked with numerous agencies and organizations to refine and develop brands, execute on creative briefs, and create messaging, and content for different media and platforms. I used my skills in user-centered design, communication, and storytelling to deliver engaging and effective solutions that met the needs and expectations of my clients and their end users. I am passionate about exploring new ideas, challenging conventions, and embracing disruption, as well as connecting with people and cultures that inspire and enrich me.