Eric Melanson Email & Phone Number

Member of Core Management Team of Avancen MOD Corporation, a manufacturer of innovative oral pain management delivery systems, software and services. Responsible for management of all Sales and Marketing functions for a line of automated Oral PCA devices. Direct all marketing and market research functions, identify critical customer requirements and milestones in development, oversee all selling activity and drive top line revenue, unit and market share growth of the Medication on Demand Oral PCA and other related devices, software and services of Avancen MOD Corporation.

Bethlehem, Pa, Us

Direct all marketing activities for portfolio of medical devices, disposables, software products and services with revenue of $155 million dollars. Define all segment and product strategy for hospital care, outpatient care and distribution/Group Purchasing Organization (GPO) channels. Coordinate all licensing and acquisition activity for the product portfolio. Manage 5 direct reports. Created long term strategy for the product portfolio, including the negotiation of 3 exclusive licensing and distribution agreements. Income rose from $29 to $155 million dollars and profitability increased by 23%. Established and launched a new services business. Added 14 new products and multiple line extensions to the product portfolio, across 5 lines of business. Strengthened an underperforming product line. After realignment, capital and consumable revenue rose from $-6 to $22 million dollars. Product is now the market leader in the outpatient market. Appointed by Executive Board to represent marketing as a core team member in the creation of a new project management system and in the selection of a new digital agency and website design. Also provided recommendations to Executive Board for future business development activities in the clinical, IT and patient safety segments of the customer base.  Revamped integrated marketing communications programs (new branding, sales aids, brochures, educational DVD’s, an educational donation program, new trade show strategy, on-line training) resulting in increased leads, sales and brand awareness. Launched a novel communications tool to guide the creation of all outbound product branding and external communications. Conducted 2 extensive market research/ Voice of the Customer projects used to successfully guide product enhancements and new products and services.

Directed global marketing for international software and database division serving pharma, clinical, forensic and industrial market segments, with total revenue of $7 million dollars. Responsible for product management, new product development and launches, marketing communications and sales force training and compensation. Managed 6 direct reports.• Directed the global marketing team, which refined the product strategy, implemented a new pricing model and revised tactics, resulting in accelerated success of new products in Europe and Asia/Pacific.• Launched 2 new products and 2 line extensions. Revenue increased by 20% and market share increased by 15%.• Performed market assessment and market entry planning for 2 new market segments. Strengthened marketing communications programs (new trade show booth, revamped creative process and established metrics) resulting in increased leads, higher awareness and improved ROI.• Expanded and refined the strategy for existing web-based relationship marketing, improved content and launched email marketing programs, resulting in a 33% increase in the database and a 25% increase in response rates.

Waltham, Ma, Us

Led regional sales and marketing programs for 2 scientific device product lines, with revenue of $7 million dollars. Products were used in consumer, pharmaceutical , diagnostic, life science, and biotech industries. Directed promotions and sales activities to Key Accounts (including the Federal Government), exceeding revenue goals every year in territory. • Selected by senior management for a liaison role to speed technology adoption between two company divisions, resulting in improved startup and completion of a major biotech project.• Created and managed 3 partnership programs with John Hopkins University Medical Center, Merck and the NIH to co-develop novel research applications resulting in 13 large capital equipment placements of > $6M.

Managed a high volume clinical, emergency toxicology and therapeutic drug monitoring department. Increased revenue and regained lost business through a novel service delivery program. Completed 2 early stage projects with diagnostic vendors to determine product fitness, reliability and performance in support of 510K applications.

Mba, Marketing Management

Ms Research, Pathology With A Concentration In Clinical, Forensic And Environmental Toxicology

Ba, Biology With A Minor In French Language And Literature