Emelia Patterson Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, Us

Overland Park, Kansas, Us

Market access, DTC, and HCP AOR account and omnichannel lead across specialty therapeutic portfolio, including neurology, metabolics, and hepatology.

Overland Park, Kansas, Us

DAOR account lead for DTC and HCP rare disease (primary immunodeficiency) portfolio; previously ledDTC AOR men's health business● Led full campaign overhaul for first to market oral softgel testosterone replacement treatment, including market research, photoshoot planning and execution, TV, digital pull-through and OPDP submissions● Led large scale digital, media and brand planning efforts across the rare portfolio, including three market-leading plasma-derived therapies● Ensured health of client relationships both in and beyond the brand teams, fostering an environment of transparency, trust and respect● Oversaw and consulted on monthly budget reconciliation and forecasting efforts; accountable for financial tracking, management and related communication with client team● Onboarded, mentored and managed Account Manager team members

Chicago, Il, Us

AOR account and team lead for major pharmaceutical client’s upcoming eyecare launch scope of work across DTC and HCP• Previously led AOR DTC business for market-leading Chronic Dry Eye treatment• Organically grew DTC AOR scope of work, securing HCP AOR business through strong client relationships and continued, exceptional delivery• Led consumer portion of client launch readiness process on the agency side, working closely with the brand team, internal and external partners to deliver a comprehensive and strategic tactical plan • Oversaw all pre- and post-launch strategic and tactical work, including the branded creative campaign, CRM, TV, sonic branding, messaging, logo development, packaging, AEM website implementation, promotional partnerships, digital executions, research and media efforts• Managed Account Executive and Assistant Account Executive direct reports and associated workloads, identifying and supporting targeted opportunities for continued growth and learning

Chicago, Illinois, Us

HCP AOR account lead for $4M placental allograft advanced wound care portfolio scope of work• Built and cultivated client relationships through continuously identifying key business needs and growth opportunities, presenting scalable strategic solutions across the portfolio • Organically grew existing AOR business by 14%, securing 2021 strategic and tactical launch work• Partnered with cross-functional teams, including strategy, creative and project management, to guide execution of print, digital and virtual conference work

Overland Park, Ks, Us

DTC DAOR account and team lead across two indications for legacy immunology portfolio:• Served as account lead for full CRM program overhaul, overseeing campaign and cadence development, strategy, and refreshed creative• Identified and supported targeted opportunities for marketing coordinator and account manager team members to facilitate growth and learning• Built and nurtured crucial relationships with internal cross-functional departments, agency partners, and the brand team• Oversaw and consulted on all brand billing and forecasting, including scoping, monthly invoicing, and OOPs• Guided execution and implementation of web, social media, analytics, and video projects• Co-led and planned monthly office-wide training sessions for junior account staff• Consulted on internal and external process improvements to find efficiencies in the regulatory review cycle• Mentored and managed account manager and marketing coordinator team members and associated workloads

Overland Park, Ks, Us

At Intouch Solutions, we know pharma marketing isn't easy. But after more than a decade of hard work in this and similarly regulated industries, we think we understand that better than most, and have a pretty good idea of what it takes to connect your customers to your brand.• Served as the account lead on CRM, banner, video, native ad and website projects to ensure strategic and efficient completion of deliverables• Partnered with clients to create strategic, meaningful and purpose-driven work that goes above and beyond typical marketing solutions, all the while working within regulatory requirements• Owned weekly analytics and social reports and insights, collaborating across internal and external teams• Organized and maintain financial reporting documents across main brand to ensure budgets remained balanced• Identified new business opportunities to inform future projects, initiatives and campaigns• Oversaw all digital project submissions for regulatory review in Veeva PromoMats• Helped and empowered our clients to reach their (and our) goals: redefining and revolutionizing patient care• Trained and mentored marketing coordinator team members

Overland Park, Ks, Us

• Served as account support role on CRM, banner ad, app and website projects to ensure strategic and efficient completion of deliverables• Fostered valuable relationships with multiple clients, agency partners and cross-functional internal teams• Executed all digital project submissions for pharmaceutical regulatory review• Served as internal and external main point of contact across projects• Tracked inventory of all in-market assets to ensure accuracy and compliance

Libertyville, Il, Us

Bee-line Communications, Inc. is a boutique, global strategic marketing agency. Our diverse client portfolio spans a wide range of industries, from finance to health technologies to consumer packaged goods. At Bee-line, my responsibilities included:•Fostering, maintaining and consistently improving client-agency relationships•Serving as the main client contact for multiple accounts•Managing and optimizing all client social media accounts using tools such as Buffer, Hootsuite and SproutSocial•Pulling and analyzing client social media activity to ensure effectiveness of campaigns•Collaborating with the account team and designers to formulate creative strategies and subsequent planning •Maintaining thought leadership for agency social media and inbound marketing•Writing all client copy for print, web, radio and social•Editing all outgoing content for consistency and accuracy•Creating and implementing text ads for PPC and other paid social•Wireframing web with UXPin and collaborating with web developers through Pivotal TrackingJust call me an Emelia of all trades.

Libertyville, Il, Us

• Assisted senior management team with new digital, social and traditional advertising strategies• Developed new thought leadership approach for agency social media and inbound marketing• Wrote all client copy for print, web and social media

Columbia, Missouri, Us

•Developed and published content for Facebook, Twitter and WordPress•Implemented new social media strategies and spearheaded internal communication plans to reach 35,000+ employees•Wrote copy for internal and external collateral, including blog posts, email marketing, presentations and social media guidelines•Managed all social media accounts for the University of Missouri System's Total Rewards department

Columbia, Missouri, Us

MOJO Ad℠ is the premier student-staffed professional-services advertising agency in the country. We work with national companies to create innovative programs to reach the ultra-savvy youth and young adult (YAYA℠) market.• Worked within team to develop fully integrated digital and social brand awareness campaigns for Blue Diamond Almond Breeze and Nestle Purina• Oversaw all internal and external agency projects to ensure comprehensive strategy• Developed insights and wrote all copy for client plan books• Finalized campaigns to garner over 5M impressions in the 18-24-year-old market

•Collaborated within team of five to effectively rebrand social media for local startup brewery•Managed, developed and published content for Facebook, Twitter and Instagram

River Park Medical is a manufacturer representative firm that focuses on medical products and specializes in creating mutually beneficial channel partnerships between manufacturers, distributors and medical facilities. We are driven to not only improve the businesses of our partners, but also enhance patient care. Our firm specializes in professional representation of medical product manufacturers in Illinois, Wisconsin and the Midwest.•Designed and executed the relaunch of the firm's website•Assisted in managing the firm's communications•Created various promotional materials to be distributed to both current and potential clients•Gathered and organized data for a revolutionary new mobile application

Master Of Science - Ms, Health Communication

Bachelor’S Degree, Journalism - Strategic Communication

Education record