Emeline Courbin Email & Phone Number

- Management and optimization in French and English of affiliate marketing programs for a portfolio of retail advertisers: Rue Du Commerce, Dyson, Docteur Pierre Ricaud, Bazarchic and Conforama.- Back-up on key programs for Fnac, Darty, Fnac Spectacles, Cdiscount, Yves Rocher, Galeries Lafayette and Screwfix.- Affiliate relationship management (comparators, cashbackers, promotional codes websites, content creators, influencers, catalogs, shopping portals/guides, emailers, tech solutions...)- Recruitment, Onboarding and daily support of Account Manager Advertiser's Assistants and Adops- Negotiation of challenges and promotion plans for advertisers' promotional operations and trading periods (display, discount codes, articles, posts on social networks, newsletters...)- Publishers briefing- Remuneration settings (fixed costs / CPA / PPC) according to affiliates type (remuneration grids)- Update of visuals hosted on the platform- Verification and optimization of Products feeds - Budgetary and statistical monitoring and forecasting- Monitoring of SEM Alerts and Affiliate Fraud- Advertiser reporting and strategic recommendations- Bi-monthly validation/reinjection of sales/queries- Conduct weekly meetings and monthly / half-yearly Business Reviews with customers- Onboarding / Training new customer contacts in the tools and platforms used- Studies and adhoc projects according to account strategy- Participation in a call for tender- Contribution to the creation of the Retail sector barometer for the Home & High-Tech and Beauty industries

Bordeaux, Nouvelle-Aquitaine, France

1 - Management of a Portfolio of 30 VIP Marketplace Sellers in the home sector (Bedding/Seating/Furniture):- Creation and implementation of Marketing Campaigns: SEA, Google Shopping & Display, Smart Coupon, Facebook / Instagram Ads, Influence, Affiliation...- Daily optimization of advertising campaigns according to performances (KPI: Impressions/Clicks/CTR/Sales/CVR/Revenue/ROI/COS) and expense.- Addition of New Products / Boost of discounted products.2 - Account Management :- Customer relationship management (calls/emails) with the sales team.- Support in the development of the Cdiscount Marketplace, proposing appropriate marketing strategies and exclusive tests.- Monthly campaign reports.- Preparation of the following month's Media Plan for approval > Definition of marketing channels used and associated budgets according to the total budget planned.3 - Affiliate marketing lead :- Training of Traffic Managers + provision of Support.- Privileged contact with the team + affiliate team if required.

Bordeaux, Nouvelle-Aquitaine, France

- Missions : . Receiving, analyzing and managing incoming briefs sent by the sales team, understanding customer issues (Agency Representatives, Retailers or Advertisers, including Cdiscount).. Processing sales proposals. Programming and Management of Online Advertising Campaigns (Inventory Guarantee and Visual Creation in Dynamic Creative Optimization mode if necessary). KPI tracking (Branding and Performance). Intermediate and final multi-device statistical reports. Recommendations and Optimizations- Business Units: Retail Media, Services, Consumer Products, Creatives- Channels: Shopping, Search, Display- Promotional spaces: Onsite, Offsite (audience extension/programming)- Specific demand-side platform: Cdiscount Advertising Retail Solution (CARS)TOP 10 clients by category :Household appliances: BrandtFurniture/Decoration: BobochicDIY: KarcherComputers: AsusMobile Phones: HuaweiSoft drinks : Coca-ColaBeverage / Alcohol : BacardiFood : NestléBeauty/Care: L'OréalGames/Toys: Mattel

Bordeaux

- Management of the Core Business Affiliate Program . Direct affiliate base (in charge of partnerships growth) :1. Conduct weekly/monthly meetings2. Budget follow-up + update of costs in DTB. Awin Platform Partnership :1. Organization of meetings2. Recruitment mission management with reports on Actions carried out & Results observed3. Promotional plans (influence marketing (video)/article/post on social networks/e-mailing/display...) with publisher sites (content/cashback/coupon/comparator/portal...) all year long or during trading periods (pre-orders/product releases/sales...) > sending of Deals, Hosting of Visuals on internal platform, Preview validation, verification of the publications, Invoicing follow-up and recording of amounts in DTB.4. Closing (Sales and queries M-1)- Management of the Services Acquisition Program (Travel, Ticketing, Mobile, Energy, Real Estate/Health/Beauty). Awin Affiliate Partnerships :1. Exposures all year long + during trading periods2. Sales reinjected into DTB. Criteo Retargeting Partnership . Travel :1. Partnership with 4 Flight Comparators2. Social Ads (FB Business Manager) on FB and IG- Cross-functional missions. Communication with departments :1. Creative/SEO/Data/IT/Sales performance/Purchasing/MKP2. Advertising departments. Google Ads :1. SEA (standards/targeting)2. Display (including Discovery)3. Shopping (Merchant Center). Update & send Reports :1. Daily/weekly2. Internal/External4. Objectives : KPI analysis, Recommendation & Optimization (in order to boost the ROAS for the Affiliate Marketing)- Project follow-up and adhoc studies. Evolution of Affiliate funnels. Creation of a Products feed and Migration of Publishers to a new feed. Tracking Flights on Comparison Sites and Updating the Route List...

Paris

-Business Development: Daily digital monitoring (markets, trends, partner news) + identification, prospecting, negotiation and Recruitment of new Affiliates (comparators, cashbackers, content creators, influencers, catalogs, portals/directories...) on Affiliate Marketing Programs.-Co-management of retail programs: Cdiscount, IDKids, Happychic, Petit Bateau, Made, JD Sports...Management of Advertiser/Publisher Partnerships in the follow-up of advertisers' Promotional Operations and Sales Animations: Communication of information via E-mailing (1to1 + Newsletters), implementation of conditions (dates, NDA) and exposures (e-mailing, display, discount codes, articles, posts on social networks...), setup of Remuneration (fixed costs / CPA) according to the type of affiliate (remuneration grids), hosting of Visuals on the internal administration platform, validation of previews, checking if the campaigns are live, processing of pending Sales, Budgetary and Statistical follow-up.-Monitoring of SEM Alerts-Advertiser reporting-Leading meetings-Adhoc studies

Bordeaux, Nouvelle-Aquitaine, France

-Account Management (Matmut Atlantique, INSEEC Group, le Jardin des Fleurs,...)-Trademark registration on Google-Media Planning-Creation of Search (standard and retargeting), Display, Mailing and Shopping (tracking on Merchant Center) advertising campaigns on Google Ads, Bing Ads and Waze networks-Creation of Social Ads (Facebook, LinkedIn, Instagram) -KPI tracking-Recommendations via customer reports-Regular campaign optimization-Writing of Internal Documentation (confidential) and Blog Articles

Pessac, Nouvelle-Aquitaine, France

-Redesign (Design/UX/SEO) and management of BtoB websites.- Creation and online posting of Newsletters + Statistical follow-up.-Development of Community Management (X, Facebook, Instagram, LinkedIn).-Update of the sales pitch for the innovative HiTeam! solution. (confidential)-Creation (content+design) of Technical Sales Brochures.-Drafting of HiTeam! press releases. -Event preparation and participation in the Industrie Paris 2018 trade show.

Pessac, Nouvelle-Aquitaine, France

-BtoB website optimization-Newsletters & Community Management-Computer Numerical Control market research in France and Spain (confidential)- Production of Sales Brochures (French/Spanish) and customer follow-up-Creation of advertising visuals for the trade press-French-English translation (press articles, terms and conditions, etc.)

Msc Marketing Digital Et E-Business, Marketing, Graduated Top Of The Class (Annual Average Grade Of 15.93/20)

Activities and Societies:. Individual projects : - Applied Research dissertation (confidential): "To what extent can collaboration between.

Bachelor'S Degree, Marketing & Communication

Activities and Societies: Member of the Ionis group's events association: Ionis Event. Within this group, I was able, for example.

Applied Foreign Languages, English/Spanish, First Year Validation - Honors

It was a very enriching experience; I learnt to work independently, but above all, I strengthened my already advanced level of expression.

General Baccalaureate, Political Science Major, European English And Chinese Options, Economic And Social Sciences, Honors

This general teaching enabled me to keep a fairly broad range of subjects, with almost the same coefficients at the final exam, hence.