Emeline Berthon Email & Phone Number

Ville De Paris, Île-De-France, France

Coming soon

Lead the Esports Global Communication strategic vision - B2C, B2B, CorporateManage a team of 5 across various expertise such as: • Public relations (press, influence, events, speaking opportunities, crisis communication, …) • Community engagement (social media, moderation, Pro player relations, …) • Content creation (key visuals, conferences and reveal showcase,...)Drive the efforts to operate and further build thriving global communication strategies for all competitive topics across Ubisoft and its portfolio of games: • Carry out the strategic communication planning, craft narratives and messaging • Create holistic and clear communication strategy to engage our community of fans • Handle media relations, PR strategies and activations alongside Ubisoft’s network of regional and local comms managers • Stimulate advocacy among the Pro Player community by creating and maintaining a direct link with them and deploying effective feedback loops about their experience with the games • Ensure alignment and consistency of communication beats across all regions (EU, NA, APAC, LATAM), orchestrating the overall messaging • Create tools and processes to monitor community sentiment and communication mattersSupport the wider Esports Department in crafting their strategic communications towards external partnersSupport internal Esports communication to accelerate Esports inclusion within Ubisoft.>>> To name a few, projects include driving and executing Comms on: - The Rainbow Six Esports Global Circuit and its multiple international events (Six Invitationals, Six Majors) and leagues. - The announcement of the Rainbow Six World Cup with key ambassdor Tony Parker. - B2B topics such as R6 Share, the revenue-sharing program for partner esports organizations - Corporate topics such as the creation of the newly consolidated Esports & Competitive Department at Ubisoft

Montreuil Area, France

Lead the Esports Communication efforts in the EMEA region across all Communications expertise and all competitive topics at Ubisoft, with Rainbow Six Siege as its flagship esports title.Manage a team of 3 communication experts across various expertise such as, Public relations, Community engagement, Brand Content. >>> Projects include driving and executing Comms and contents on: - The Rainbow Six Esports European league and Asia-Pacific League - Accompanying local Engagement teams across EU and APAC on Comms for their local esports competitions - Overseeing alongside the Marketing team the complete reshape or our Brand Content strategy for the EU league and APAC league - International Rainbow Six Esports events

Montreuil Area, France

Build and execute local PR strategies for the French market to generate coverage in mainstream press on major video game titles such as Tom Clancy’s The Division 2, Far Cry 5, Just Dance, Steep and so on.>> Main tasks include: create PR plans, craft narratives and communication tools (press release, press kits, Q&As, videos…), build and maintain a network of journalists, leverage activations, press trips and events to maximize coverageCreate editorial content for Ubisoft's French blog across all brands

Région De Paris , France

Build and Execute local PR strategies for the French market to generate coverage for a large variety of clients in Gaming, Mobile Apps, High Tech, IT or Tourism: 2K Games (main client) / Niantic/ Kobojo/ Amplitude Studios/ Super Evil Megacorp/ IsCool Entertainment/ Wooxo/ Bigben Interactive/ Gîtes de France/ Holiday Pirates…

Région De Paris , France

Région De Paris , France

Paris, France

Cambridge, Royaume-Uni

Master Of Science In Management, Marketing & Communication

Activities and Societies: Photography Club - Déclic (2011): treasurer (accounting and negociation with clients), project manager.

Exchange Student - Mba, Marketing And Communication

Project Management, International Marketing, Strategic Market Communications, Innovation Through Technology and Design

Equiv First 2 Years Of Ba, History Of Economics, Mathematics, English, Spanish Etc.

Two years of intensive higher study to prepare competitive entrance exams for French "Grandes Ecoles de Management".