Emeline Phipps Email & Phone Number

Geneva, Switzerland

Geneva

• Elaboration and continuous updating of the digital strategy (analysis, benchmarking, assessment of new opportunities...) + continuous support on the ideation and implementation of the brand positioning and 360 strategy.• Development, implementation, tracking and optimizing of digital campaigns and always-on content across all digital channels (social media, website): strategies, ideation, content creation, implementation / optimization, media strategy & planning, reports.•… Show more • Elaboration and continuous updating of the digital strategy (analysis, benchmarking, assessment of new opportunities...) + continuous support on the ideation and implementation of the brand positioning and 360 strategy.• Development, implementation, tracking and optimizing of digital campaigns and always-on content across all digital channels (social media, website): strategies, ideation, content creation, implementation / optimization, media strategy & planning, reports.• Ensuring of expertise, culture, consistency, and efficiency within the framework of markets major digital programs.• Budget Management: responsible for all digital lines of Corporate budget - from planning to budgeting, managing, reporting. Show less

Geneva

Responsible for developing 360 communication campaigns related to products launches. • Developed campaign strategies, key messages and associated content (KV, print, digital tools and assets, etc.), while ensuring consistency across channels (digital, windows, in-store merchandising, learning and development speeches, etc.) and countries. • Managed relations with: the internal studio (briefs and production follow-up), marketing (strategy definition), others departments (360… Show more Responsible for developing 360 communication campaigns related to products launches. • Developed campaign strategies, key messages and associated content (KV, print, digital tools and assets, etc.), while ensuring consistency across channels (digital, windows, in-store merchandising, learning and development speeches, etc.) and countries. • Managed relations with: the internal studio (briefs and production follow-up), marketing (strategy definition), others departments (360 consistency) and external agencies (working on all or parts of the project). • Provided a toolbox for local markets, containing assets and mechanics (website modules, landpages, SEO, media…). Show less

Région De Genève, Suisse

Responsible for initiating and deploying the new International Influence Marketing scope, in coordination with local markets, PR, marketing, social media, e-commerce and media. • Assessed the Influence Marketing maturity of both global and local teams.• Developed global guidelines and tools for a relational program: resources, objectives, identification, activation,KPIs.• Conceived an International reporting toolkit.• Built an Influence and social media… Show more Responsible for initiating and deploying the new International Influence Marketing scope, in coordination with local markets, PR, marketing, social media, e-commerce and media. • Assessed the Influence Marketing maturity of both global and local teams.• Developed global guidelines and tools for a relational program: resources, objectives, identification, activation,KPIs.• Conceived an International reporting toolkit.• Built an Influence and social media omnichannel infographic tool, to help optimize social and website synergies for greater impact.• Worked on creative activations (toolboxes / guidelines) with agencies for main and secondary campaigns to be deployed locally.• Conducted the first International event in collaboration with the PR team, for the launch of a new fragrance at L’Occitane en Provence: casting, briefing, content sequencing, optimization strategy, reporting.The growth rate of the Instagram community and engagement doubled during the period. Show less

Geneva Area, Switzerland

Budget - 900KResults: a community growth on global Instagram account up to 40%, daily interactions growth up to 300%, a new networking dynamic and first paid media investments.• Developed an editorial calendar and delivered engaging content on a regular basis for international and local accounts (Facebook, Instagram, Twitter), hand in hand with agencies: creative briefs, production follow-up, competitive benchmarks, search trends, social media innovation intelligence.•… Show more Budget - 900KResults: a community growth on global Instagram account up to 40%, daily interactions growth up to 300%, a new networking dynamic and first paid media investments.• Developed an editorial calendar and delivered engaging content on a regular basis for international and local accounts (Facebook, Instagram, Twitter), hand in hand with agencies: creative briefs, production follow-up, competitive benchmarks, search trends, social media innovation intelligence.• Ensured the International community management.• Developed networking and activation mechanics: influencers partnerships, regraming, etc.• Ensured Paid social media briefs and follow-up to boost engagement and recruitment, hand in hand with local teams.• Drafted and provided quantitative and qualitative monthly analysis of performances, leading to key learnings and editorial line adjustments.• Deployed two social media tools to help business units manage their various social media platforms: assets stocking, sharing, posting, monitoring, measuring. Show less

Paris Area, France

Managed the Healthcare Data Institute project, the first international think tank dedicated to Big Data in thehealthcare sector:• Produced internal and external communication content: members’ editorials, newsletters, website content.• Organized and coordinated events.• Ensured regular and relevant members recruitment.• Handled administrative management.Handled corporate communication projects for several clients:• Conceived and produced… Show more Managed the Healthcare Data Institute project, the first international think tank dedicated to Big Data in thehealthcare sector:• Produced internal and external communication content: members’ editorials, newsletters, website content.• Organized and coordinated events.• Ensured regular and relevant members recruitment.• Handled administrative management.Handled corporate communication projects for several clients:• Conceived and produced digital platforms (blog and website UX), hand in hand with agencies and freelancers.• Produced editorial content with freelancers.• Handled community management missions.• Recommended paid social media plans. Show less

Paris

Managed the social media: a 150% increase of followers and engagement was achieved in 9 months, without any paid social media investments.• Produced and posted in-house visuals (photography, editing, photomontage) and copies, as well as social skins depending on brand key highlights.• Worked on benchmarks and strategic intelligence.Developed the online B&R Community / blogosphere: identified, animated, worked on reports.

Paris

Participated to the digital strategic thinking, influence-centered communication plans and their deployment among bloggers / « Key Opinion Leaders » / online press.• Worked on event projects including influencers as a part of global communication plans.• Measured ROI of influencers' activations and built weekly newsletters and monthly reports.• Built e-reputation / competitive benchmarks / reporting: crisis management reports, case studies, perfume blogosphere… Show more Participated to the digital strategic thinking, influence-centered communication plans and their deployment among bloggers / « Key Opinion Leaders » / online press.• Worked on event projects including influencers as a part of global communication plans.• Measured ROI of influencers' activations and built weekly newsletters and monthly reports.• Built e-reputation / competitive benchmarks / reporting: crisis management reports, case studies, perfume blogosphere analysis…• Wrote some press releases and created emailings.• Handled the Contacts Data base. Show less

Master - Imc (Integrated Marketing Communication), With Honors

Apprenticeship (4 days workweek within the company) Awarded Second Prize (17/20) for team client challenge: “Hygena to be.

Master In Political Science (Ma Equivalent), Specialty In Communication & Marketing, With Honors

Activities and Societies: - Published Master thesis (16/20) – Social networks: the rise of a ‘fifth estate’?

3Ème Année Sciences Po, Irlande

Philosophy of the media, Sociology of the media, History, International relations...