Emeline Phipps Email & Phone Number

Geneva, Switzerland

Geneva

• Elaboration and continuous updating of the digital strategy (analysis, benchmarking, assessment of new opportunities...) + continuous support on the ideation and implementation of the brand positioning and 360 strategy.
• Development, implementation, tracking and optimizing of digital campaigns and always-on content across all digital channels (social media, website): strategies, ideation, content creation, implementation /.
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• Ensuring of expertise, culture, consistency, and efficiency within the framework of markets major digital programs.
• Budget Management: responsible for all digital lines of Corporate budget - from planning to budgeting, managing, reporting. Show less

Geneva

• Responsible for developing 360 communication campaigns related to products launches.
• Developed campaign strategies, key messages and associated content (KV, print, digital tools and assets, etc.), while ensuring consistency across channels (digital, windows, in-store merchandising, learning and.
• Managed relations with: the internal studio (briefs and production follow-up), marketing (strategy definition), others departments (360… Show more Responsible for developing 360 communication campaigns related to.
• Managed relations with: the internal studio (briefs and production follow-up), marketing (strategy definition), others departments (360 consistency) and external agencies (working on all or parts of the project).
• Provided a toolbox for local markets, containing assets and mechanics (website modules, landpages, SEO, media…). Show less

Région De Genève, Suisse

• Responsible for initiating and deploying the new International Influence Marketing scope, in coordination with local markets, PR, marketing, social media, e-commerce and media.
• Assessed the Influence Marketing maturity of both global and local teams.
• Developed global guidelines and tools for a relational program: resources, objectives, identification, activation,KPIs.
• Conceived an International reporting toolkit.
• Built an Influence and social media… Show more Responsible for initiating and deploying the new International Influence Marketing scope, in coordination with local markets, PR, marketing, social media, e-commerce and.
• Built an Influence and social media omnichannel infographic tool, to help optimize social and website synergies for greater impact.

Geneva Area, Switzerland

• Budget - 900KResults: a community growth on global Instagram account up to 40%, daily interactions growth up to 300%, a new networking dynamic and first paid media investments.
• Developed an editorial calendar and delivered engaging content on a regular basis for international and local accounts (Facebook, Instagram, Twitter), hand in hand with agencies: creative briefs, production follow-up.
• … Show more Budget - 900KResults: a community growth on global Instagram account up to 40%, daily interactions growth up to 300%, a new networking dynamic and first paid media investments.
• Ensured the International community management.
• Developed networking and activation mechanics: influencers partnerships, regraming, etc.
• Ensured Paid social media briefs and follow-up to boost engagement and recruitment, hand in hand with local teams.

Paris Area, France

• Managed the Healthcare Data Institute project, the first international think tank dedicated to Big Data in thehealthcare sector:
• Produced internal and external communication content: members’ editorials, newsletters, website content.
• Organized and coordinated events.
• Ensured regular and relevant members recruitment.
• Handled administrative management.Handled corporate communication projects for several clients:
• Conceived and produced… Show more Managed the Healthcare Data Institute project, the first international think tank dedicated to Big Data in thehealthcare sector:

Paris

• Managed the social media: a 150% increase of followers and engagement was achieved in 9 months, without any paid social media investments.
• Produced and posted in-house visuals (photography, editing, photomontage) and copies, as well as social skins depending on brand key highlights.
• Worked on benchmarks and strategic intelligence.Developed the online B&R Community / blogosphere: identified, animated, worked on reports.

Paris

• Participated to the digital strategic thinking, influence-centered communication plans and their deployment among bloggers / « Key Opinion Leaders » / online press.
• Worked on event projects including influencers as a part of global communication plans.
• Measured ROI of influencers' activations and built weekly newsletters and monthly reports.
• Built e-reputation / competitive benchmarks / reporting: crisis management reports, case studies, perfume blogosphere… Show more Participated to the digital strategic thinking, influence-centered communication plans.
• Built e-reputation / competitive benchmarks / reporting: crisis management reports, case studies, perfume blogosphere analysis…
• Wrote some press releases and created emailings.

Master - Imc (Integrated Marketing Communication), With Honors

Apprenticeship (4 days workweek within the company) Awarded Second Prize (17/20) for team client challenge: “Hygena to be in the.

Master In Political Science (Ma Equivalent), Specialty In Communication & Marketing, With Honors

Activities and Societies: - Published Master thesis (16/20) – Social networks: the rise of a ‘fifth estate’?

3Ème Année Sciences Po, Irlande

Philosophy of the media, Sociology of the media, History, International relations...