Melissa Allen Email & Phone Number

Charlotte, Nc, Us

Charlotte, Nc, Us

• Creates and manages project briefs for marketing events and campaigns to ensure on-time delivery while providing all team members and the organization at large with transparency and up-to-date information. • Manages and executes all company events and projects targeting a variety of audience sizes and markets.• Orchestrates the efforts of cross functional teams such as product management, product marketing, graphic design, copywriting, tech support, and even engineering to build event strategies followed by implementing, delivering, and analyzing results to help deliver the greatest value. This includes everything from high level booth design, messaging targets, and budgetary requirements to tactical technical details.• Tracks strategy, stakeholders, milestones and tasks with assigned teams end to end.• Delegates and coordinates workflows with two other team members to execute 40+ events per year on or below budget in sizes ranging from 100 – 4000 sq. ft. both domestic and international. • Leads and organizes all event logistics and timelines, including pre-show meetings with stakeholders, daily recaps, determining milestone dates, vendor management, on-site show setup and tear down, complete end-to-end logistics, and post-show results analysis.• Develops and manages a centralized calendar of marketing events, campaigns, social content and PR. • Manages and maintains all vendor and B2B relationships. • Responsible for communications interfacing with external and internal departments including sales teams, tech support, product management and other departments to ensure the company is aligned on events, organization initiatives, and applicable email campaigns.• Collaborates and strategizes with creative services to develop email, social and advertising campaigns across multiple platforms and publications.

Charlotte, North Carolina, Us

• Managing and executing all company events targeting a variety of audience sizes and markets. Coordinating with with cross functional teams to build an event strategy then implementing, delivering, and analyzing results. This includes technical details such as networking, power, Internet, cabling, and rigging requirements.• Currently implementing 30 events per year on or below budget in sizes ranging from 100 – 4000 sq. ft. both domestic and international. Booths feature a variety of technical product and marketing messages across the IT, Security, and Electronics industries. • Leading and organize all event logistics; including pre-show meetings, daily recaps and post show results.• Managing a centralized calendar of marketing events and activities to help ensure on-time deliverables.• Determine Industry advertising opportunities in editorial channels and coordinating with personnel to help ensure publication inclusion for new product releases, updates, features, press releases and case studies. • Weekly communications interfacing with external and internal departments so sales teams, tech support, product management and other departments are on the same page for product launches, company campaign initiatives, and email campaign initiatives.

Charlotte, North Carolina, Us

• Provides project management and administrative support to the Marketing Operations and Sales team• Manages Marketing Communications calendar of events and activities• Determines industry advertising opportunities in editorial channels• Executes weekly communications interfacing with external and internal customers• Manage online enforcement of product re-sell• Plans and executes large scale marketing events, tradeshows and conferences

Charlotte, North Carolina, Us

• Proficient in utilizing SAP for completing daily tasks• Offered proactive solutions for customer inquiries within Live chat, emails, and phone calls• Directly worked with customer care team to respond and resolve 300 plus emails daily• Partnered with Team Lead to support Canadian distributor and all other International Accounts with Purchase orders and other daily requests

• Developed new catalog ads, promotions, marketing material and campaigns for product launches• Coordinated all trade show and exhibit participation • Partnered with the Director of Sales to exceed monthly sales targets • Directly managed a diverse group of accounts: independent, online retailers, brick/mortar stores and distributors • Dedicated relationship manager for America's largest supplement distributor and experienced a positive increase in sales • Provided customer support to ensure satisfaction from all consumers

Secaucus, Nj, Us

• Participated in the grand openings of several regional stores including comprehensive setup and visual merchandising• Managed a diverse team of 7 associates to consistently meet and exceed daily sales goals • Responsible for associate growth and development plans through dedicated curriculum on product and customer service • Focused on recruiting of new hires and retention of top talent • Managed monthly scheduling and alignment to forecast demand and seasonality of the business