As the CEO/Chief Strategist of The Backbone Company, I help translate business strategies into sustainable and tangible brand values. Our company name is an extension of our design philosophy— create meaningful solutions that express the foundations of your brand.We navigate every problem with curiosity and lead with empathy, recognizing every challenge as an opportunity to create a positive impact through design. Our work is constantly evolving—and so are we—to be able to respond to any complex questions that come our way. In the midst of our constant evolution, our values are what hold us together.Hence, we begin with our Backbone.