Key Achievements:1. Branding & Strategy: - Led naming and brand strategy for Metropol, establishing a strong market presence. Visual identity; 2. CRM Implementation: - Spearheaded integration of CRM system, improving customer relationship management.3. Website Project: - Managing a website project to bolster the company's online visibility.4. Marketing Campaigns: - Created impactful campaigns that resonated with the target audience and drove engagement.My key responsibilities included:Conducting in-depth market research to identify market requirements for our existing and future productsAnalyzing customer research, current market conditions, and competitor information to inform marketing strategies and tacticsDeveloping and managing the marketing budget, ensuring optimal allocation of resources to achieve our goalsCreating and implementing impactful marketing campaigns that resonate with our target audience and drive engagementMonitoring, reviewing, and reporting on all marketing activity and results to ensure performance against our KPIs and ROI targetsKeeping a pulse on our competitors' campaigns and activities, and using this information to refine our own strategies and tacticsDeveloping innovative ways to communicate our marketing messages and enhance our brand reputationCollaborating closely with the CEO to develop and launch new marketing campaigns, and ensure alignment with the overall company strategy.Leading the branding and strategy efforts from the beginning, including the naming of Metropol.

Elevating Zoommer from Local Bazaar Brand to #1 in Georgia's Digital Appliance Industry"Key Achievements:1. Brand Transformation: - Pivotal in rebranding Zoommer, turning it from a low-quality brand to the top digital appliance brand in Georgia based on 2022 income.2. New Year Campaigns: - Innovative Georgian "John Lewis" traditions, creating talk-of-the-town New Year campaigns that significantly exceeded sales targets.3. Customer Experience & Engagement: - Developed and executed strategic marketing initiatives that enhanced customer experiences, increased brand awareness, and fostered a culture of continuous improvement.4. Operational Management: - Successfully managed Zoommer's online shop for 5 years and the call center for 7 years, ensuring efficient operations and high customer satisfaction.5. Market Research & Strategy: - Led comprehensive market research and analysis to inform product development and marketing strategies that drove business growth.My responsibilities included:Conducting market research to determine market requirements for existing and future productsAnalyzing customer research, current market conditions, and competitor informationDetermining and managing the marketing budgetExpanding and developing marketing campaignsMonitoring, reviewing, and reporting on all marketing activity and resultsManaging the zoommer online shop (During 5 years)Managing and monitoring the call center ((During 7 years)Monitoring competitors' campaigns, price strategy, and offersReporting on return on investment and key performance metricsMaintaining vendor relationshipsPreparing and submitting various reports and schedulesDeveloping innovative ways to communicate marketing messagesWorking closely with management to launch new marketing campaigns and follow company marketing strategy.

Conduct market research to determine market requirements for existing and future products;Analysis of customer research, current market conditions and competitor information;Determine and manage the marketing budget;Expand and develop marketing campaigns; Writing marketing briefs for MC unit;Monitor, review and report on all marketing activity and results. Report on return on investment and key performance metrics;Maintain vendors.Prepare and submit various reports and schedulesDevelop innovative ways to communicate marketing message, Work closely with the appropriate product managers to launch new marketing campaigns.

- Planning, budgeting, controlling & reporting - Project management.- Conducting Marketing communications - New product development & launch- Coordinating brand & sales managers in briefing marketing communication campaigns.- Maintain relationships with advertising companies, vendors.- Manage relationships with partner brands & manage their marketing communications on local market.- Working out advertising materials.- Execute marketing plans for various product and service offerings. Develop draft advertising text and layouts as part of campaign materials. - Content Management & control in digital media- Development and management of website database and content. - Keeping track of local online media coverage.- Develop and implement social media strategy. - Blogging/writing through various Social Media Forums Channel Management

Develop innovative ways to communicate marketing message.Work closely with the appropriate product managers to launch new marketing campaigns.Execute marketing plans for various product and service offerings.Develop draft advertising text and layouts as part of campaign materials.Development and management of website database and content.Execution of communications and PR activities for the organization.Organization of internal and external eventsSupporting the PR Manager in media relations activities.Keeping track of local media coverage and prepare media clipping reports.Develop and implement social media strategy.Maintain a comprehensive knowledge of trends and emerging technologies in the social media industry.Interact with prospects and provide inside sales support.blogging/writing through various Social Media ForumsChannel Management – monitoring, researching, responding, postingHelp develop strategic and innovative methods for engaging current fans/followersPrepare, proof, and edit publication for external audiences

Greet customers entering establishments. Serve them, Answer customers' questions, and provide information on procedures or policies .help them to solve their problems, issue VAT invoices or send them. Receive payment by cash, credit cards. Count money in cash drawers at the beginning of shifts to ensure that amounts are correct and that there is adequate change. Calculate total payments received during a time period, and reconcile this with total sales. Compute and record totals of transactions. Sort, count, and wrap currency and coins. All operations and transactions are made in SAP ERP system.

Create and implement social media campaign strategies, Coordinate social content development and messaging, Monitor internet for brand related topics of conversation. Giving Consultations for advertising campaigns (mock up in magazine, advertising banners etc)(Campaign with contest for Georgia. Advertising campaign for Azerbaijan.)

Create and modify documents, write VAT invoices, make VAT invoisces monthly lists. Update databases; administrate incoming and outgoing correspodence and documents; Answer and process telephone calls, Plan and organize staff meetings and other events, Meeting new clients and introducr new Products.