As a freelancer, I've had the privilege of collaborating with companies of various sizes in creating successful digital products. I've assisted my clients in identifying opportunities, defining effective strategies, and optimizing their digital products to achieve exceptional results.- Discovery services- Digital product management- Business consulting- Hypothesis validation

Platform that helps automate legal requirements for individuals working with short-term rentals businesses in Colombia.I led the entire process of problem/solution fit, definition and validation of the MVP. Currently leading the Product Market Fit stage.- Definition of business and product strategy- Validation of design, product, and business hypotheses.- Product Management- Product Design- Project Management

Course: 'Start UX projects strategically'.The goal is to provide students with key knowledge and processes so that their projects are not only user-centered but also speak the language of business and strategy from day one.

I led the Reports experience for sellers at Mercado Pago, working on the design of new regulatory tools that were crucial for millions of sellers in Latin America. These reports not only facilitated regulatory compliance in multiple countries but also significantly contributed to Mercado Pago's operational efficiency as a financial entity in the region.Achievements:💸 More than 10K unique users in the first 3 months☎️ Reduction of more than 50% in queries about reports to the support teamMy role:- Leadership: Responsible for leading user experience teams, ensuring the seamless integration of user needs, product and development teams, and business vision.- Technical Guidance: Provided technical support to team members in executing complex projects through UX Research, interaction design, and various user-centered design processes.- Communication and Soft Skills: Utilized strong communication skills for negotiation, prioritization, andmanagement of diverse UX projects based on their impact.- Career Development: Managed individual career plans, providing mentorship and support to help team members achieve their goals.

- Lead a team of 9 UX designers- Give methodological guidance to the work team- Help the company to define UX/UI/IxD profiles- Plan and run User Research- Help the team in defining and planning their path of professional growth- Definition and implementation of different artifacts of user-centered design- Support to the team in the definition of Design Systems for different clients in the banking sector

- Lead a team of 20 designers (UX / UI), encouraging them to grow professionally and personally- Implementation of the DesignOps framework- Define projects at a strategic level with clients- Give methodological guidance to the work team- Facilitate user-centered design workshops- Participate in commercial pre-sale projects

- Facilitate user-centered design workshops- Define information architecture of digital products- Conceptualize digital product experiences through wireframes- Advise the product owner in the prioritization and refinement of the backlog- UX research

Founder of a human-centered digital product strategy company. Tasked with overseeing the entire web project lifecycle, including conceptualization, planning, design, and development.💸 Consulting and Sales:I led consulting and sales processes with various clients to ensure a proper understanding of the scope of each project.🏢 Administration:Management of employee payments and payroll, invoicing, and accounting within the company.📲 Digital Product Management:Responsible for leading the process of defining, designing, developing, and launching user-centered digital products.🧭 Discovery: Understanding, discovering, and validating business opportunities aligned with adding value to the end user.✅ Definition: Aligning client expectations with the final outcome and defining the scope of the product to be built.🖥️ Design: Leading the solution's experience design, always seeking a collaborative, iterative process that ensures quality.📖 Development: Supporting the development team to ensure that the UX vision is faithfully translated into the final product during the development stage.🚀 Launch: Coordinating the product launch with the client, ensuring consistency with the value proposition and user experience throughout the launch process.

Responsible for leading the management of digital projects for different public entities in Medellín, coordinating the whole process of conceptualization, design and development through agile methodologies.- Coordination of site development and web applications.- Planning marketiing email strategies- Strategy planning in social networks

Jefe de departamento de diseño, encargado de supervisar anuncios, diagramación y elaboración de preprensa digital

Co-fundador, co-organizador y diseñador del Barcamp Medellin en sus versiones del 2009, 2010.

Diseñador gráfico y de material POP