Built and deployed the business model transformation plan in line with the President• Steered the recovery plan towards a more precise and more responsible retail model • Increased the share of multi-channel business (12% market share in group turnover 2019)• Coordinated and steered the international downsizing International project (property, human resources, internal and external communication plan): ensured alignment within the company's values, optimised country exit costs, no… Show more Built and deployed the business model transformation plan in line with the President• Steered the recovery plan towards a more precise and more responsible retail model • Increased the share of multi-channel business (12% market share in group turnover 2019)• Coordinated and steered the international downsizing International project (property, human resources, internal and external communication plan): ensured alignment within the company's values, optimised country exit costs, no social movement.• Accentuated performance on the French market: 4 points higher in 2019 for the 4th consecutive year • Built and deployed the new multichannel and modular store concept: optimised work costs and 12% growth in turnover Show less

Defined the international multichannel strategy (1000 shops - 53 countries - 5000 people – mixed network of branches and partners)Managed the digital development planOrchestrated and supervised the merger of on & off-line teams• Designed a cross-channel strategy to support customer experience and revenue development• Built and Deployed an international multichannel strategic development plan: multichannel turnover of €30 to €60M in 3 years, opening of 5 new web countries… Show more Defined the international multichannel strategy (1000 shops - 53 countries - 5000 people – mixed network of branches and partners)Managed the digital development planOrchestrated and supervised the merger of on & off-line teams• Designed a cross-channel strategy to support customer experience and revenue development• Built and Deployed an international multichannel strategic development plan: multichannel turnover of €30 to €60M in 3 years, opening of 5 new web countries, 1st marketplace openings outside Europe (India), digitalisation of shops.• Structured and steered the development of the group's commercial policy adapted to local and international realities• Managed and differentiated customer experience through a more accurate CRM and international team expertise development Show less

Professionalised the development plan in each of the zones• Boosted the development plan in high-potential areas, ensured and optimised a very high level of profitability (scope of €252M turnover/ €29.5M contribution/ 25 countries)• Guaranteed the effectiveness of the organisations in different areas, as well as the excellence regarding relationships with the different international partners• As Chair of the Board, negotiated and set up a joint venture in India• Steered a… Show more Professionalised the development plan in each of the zones• Boosted the development plan in high-potential areas, ensured and optimised a very high level of profitability (scope of €252M turnover/ €29.5M contribution/ 25 countries)• Guaranteed the effectiveness of the organisations in different areas, as well as the excellence regarding relationships with the different international partners• As Chair of the Board, negotiated and set up a joint venture in India• Steered a turnaround plan in China: coordinated the sale of a subsidiary to a local partner • Oversaw with agility a development and operational plan for Russia and Iberia Show less

Retail Sales Management Europe and Wholesale FranceOrganised synergies between wholesale and retail, adpated the wholesale business model• Designed and coordinated strategic plan for a category leader in SSM: private label market won 1st client of the brand (Gamm Vert) • Professionalised and specialised wholesale sales approach, optimised and adapted structures and organisations • Accelerated retail development plan in strategic locations, adapted the business model

Management of the entire retail activity, France and international (220 shops) Mixed network: Branches, Franchises, Outlets, Department Stores and Web• Ensured the steering and implementation of international retail strategic development• Led the business model transformation and repositioning of the outdoor lifestyle brand and structured the retail team • Established and Led the launch of the affiliate commission in France and Led international development: opened 3 shops in Spain,… Show more Management of the entire retail activity, France and international (220 shops) Mixed network: Branches, Franchises, Outlets, Department Stores and Web• Ensured the steering and implementation of international retail strategic development• Led the business model transformation and repositioning of the outdoor lifestyle brand and structured the retail team • Established and Led the launch of the affiliate commission in France and Led international development: opened 3 shops in Spain, 1 in Italy, 6 in Portugal and 3 in Switzerland, 30 openings in France• Structured a collection plan, designed of the store concept and new visual identity, initiated and launched strategic development of e-commerce: among the top 3 shops from the 2nd year onwards Show less

Network of 70 shops, 4 banners - Turnover: 50M€- 500 peopleRestored positive results by developing sales performance• Coordinated the subsidiary's 3-year recovery plan: set up a new course and vision• Consolidated Springfield (turnover +16% in LFL), developed Women's Secret (1 opening)• Defined commercial policy, cost reduction plan (30% reduction in shops, 15% reduction at head office) ensured steering of the works council in the context of a deteriorating social climate

Restored growth and profitability Organised retail strategic development• Strategic retail development, structuring the model, franchise development • Designed a turnaround plan for the company: EBITDA reduced from -610K€ to -75K€

Creation and structuring of the subsidiary• Led the development of the network of branch shops, • Opened of 9 shops, turnover: €13M/ 85 people/ 2nd best group shops contribution