Agrobusiness specialist

Experienced Sales, Marketing and Communication professional, with more than 20 years of key account and ad agencies management, representing major media/communication companies in Brazilian market: Bandeirantes Group, Mix Group, GTN Group, Estado Group, Folha Group and Infoglobo. Strong competences in Strategy Development, Marketing and Product Brand and Positioning; Clients Prospection; Market trend Analysis; Product Development; Market share and Revenue Achievement.MBA in Marketing, with Brand Specialization by ESPM (Superior Management in Marketing and Advertising), with international experience: Marketing studies in France and Portugal. 6 months living in USA for English skill improvement and multicultural experience.

Business develop, relationship with main ad agencies and Clients in Brazil

As Key Account Manager for GTN Group, I was responsible for management of the main Brazilian advertising companies and for developing long term commercial agreements.I have conquered new great radio announcers, such as, FAST SHOP, CASAS BAHIA, PONTO FRIO, LORENZETTI, SEBRAE-SP, ETNA, PETZ, PIRELLI e YAMAMURA, through out the presentation of a new customized business model.Thought out the management of product development process, supported by a new communication and attendance methodology, within the advertising companies market, I have conquered results such as, product portfolio increase, sales and revenue increase, and strengthening brand identification for the advertisers.

Working for Estado de S.Paulo Group, I was responsible for main retail customers, the largest advertisement companies in Brazil: Pão de Açúcar, Extra, Pão Açúcar Group Brand, Casas Bahia, Ponto Frio and Ponto Frio.com. Medium port advertisement agencies and direct customers management.Project Development participation: ‘Paladar’ (Taste), ‘Fórum Brasil 2018’ (Brazil´s Forum), ‘Estadão 140 anos’ (140 years of Estadão) and ‘Brand Content’, development and commercialization in all Estado Group platforms: print, on-line, radio, generation of content and events.

As Key Account, for Folha Group, as Media Executive, I was responsible for attendance of main Advertisement Agencies in the market, such as, JWT Thompson, ALMAP, 141, EuroRSCG, Giovanni Draft, NBS, Peralta Strawberry Frog, Age, ADAG, Ghirotti and Santa Clara.Main responsibilities included, presenting solutions to the above companies, throughout customized projects conceptions, aiming massive or segmented advertisement strategy. The presented projects consist on the use of tools for strategy of impact and/or frequency in communication and to reinforce the communication plan of the company in the market, brand consolidation and products positioning.In charge of industry and retail customers management with main responsibilities of business intelligence and trends, prospection, product development and responsibility for market share and revenue.

I have started my career working for Infoglobo, with attendance and development of union entities group. Within the first six months I have achieved an increase in revenue of roughly 150%, which has made me assume the responsibility for the whole segment of Legal Advertising market. In this function I have conquered an increase in market share for the segment and an increase in the business profits. I had the participation in Publics Oficial’s Offices in its whole scale, becoming a specialist in Government bidding, such as: Taken to Price and Competition.Main Results: For 4 times I have achieved the position of best sales person of the quarter and the second best of the year within 130 sales personnel.