Emerson Lisboa

Emerson Lisboa Email and Phone Number

Head de Marketing e Produtos Digitais @ Grupo Aldo
São Paulo, Brazil
Emerson Lisboa's Location
São Paulo, Brazil, Brazil
Emerson Lisboa's Contact Details

Emerson Lisboa work email

Emerson Lisboa personal email

About Emerson Lisboa

With 10 years of experience in Products, I worked at the companies UOL, Via (Casas Bahia, Pontofrio and Extra), Grupo SBF (Centauro and Nike), Favo and Infracommerce. These experiences provided me with a strategic vision of Products, from retail to the large-scale services sector, ranging from the A to E class market, with B2C and B2B, thinking about omnichannel experience, marketplace in and marketplace out. Contributes to the development of Apps, Sales Platform and SaaS Platform. Developed an understanding of the needs of each type of client, as well as emerging trends in the market.My experience includes:- Identification of opportunities and construction of MVPs and Roadmaps- As Is journey mapping for building To Be,- Market mapping,- Conducting Customer Research- Solution analysis with the Solutions Architecture team- Stakeholder management with continuous communication of delivery and results- Construction of product strategy- Portfolio governance- Work with the Marketing, Customer Success area and other stakeholders- Definition of monitoring OKRs and KPIs, data analysis with the CRO team- Construction of Business Plan- Team leadership, PM and PO management- Product Discovery- GTM - Go to Market - Product launch- Management of digital products (Product Life Cycle)I studied and applied agile methods such as Scrum and Kanban, always with Lean thinking. Over the years, I have spent my time identifying market opportunities focused on the experience journey of customers and users in the back office of tools and also in the preparation of major events and campaigns such as Black Fridrays. Always thinking about the continuous optimization of resources to maximize value delivery and impact on financial results.I entered and managed relevant products with results in the market, such as the App from Casas Bahia and Pontofrio (Brazil), the Cart, Checkout and Payments system from Centauro (Brazil) and the sales App from Favo (Peru) and the Infracommerce SaaS sales.Today, I share my knowledge as a mentor and instructor through the Product Management and Intensive Product Management courses on the Awari digital platform, an edtech startup in Brazil.I have a degree in Social Communication with a focus on Digital from Centro Universitário FIEO and I am currently pursuing a postgraduate degree in Management for Innovation at ESPM and ITA, which aims to specialize in managing new business models in technological innovation.

Emerson Lisboa's Current Company Details
Grupo Aldo

Grupo Aldo

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Head de Marketing e Produtos Digitais
São Paulo, Brazil
Employees:
498
Emerson Lisboa Work Experience Details
  • Grupo Aldo
    Head De Marketing E Produtos Digitais
    Grupo Aldo
    São Paulo, Brazil
  • Grupo Aldo
    Head De Produtos Digitais
    Grupo Aldo Aug 2023 - Present
    Cuiabá, Mato Grosso, Brasil
  • Awari
    Instructor And Mentor Product Management
    Awari Jun 2022 - Present
    Jundiaí, São Paulo, Brazil
    I work as an instructor and mentor in the Product Management course at Awari, a complete digital platform for career development for professionals in the technology market.
  • Infracommerce
    Group Product Manager
    Infracommerce Apr 2022 - May 2023
    São Paulo, Brazil
    I was Head Product Leader at Infracommerce. I had two moments as GPM in the Infra.shop vertical.The first phase is responsible for the Seller Center and the Omnichannel team. My main actions were:- Integrate the POS system - Omnichannel native Point of Sale, FIS - Fullfilment in Store and ERP of physical stores with the Infracommerce ecosystem.- Ensure Infinite Shelf, Click & Collect Ship From Store experience.- Ensuring the split of payments and orders, management of parameterization of commissions (sellers, vendors and franchises) with a system of coupons, vouchers and integrated promotional mechanics.- Solutions focused on the experience of external and internal users (service, financial, logistics, tax, etc.).- Exploring the potential of new regions through Guide Shops and Pop up Stores.- Management of the entire order journey and life cycle through integration with the internal OMS service.- Among other actions varying with the level of complexity of the business model and the product.In a second moment, I was responsible for the PO responsible for the SaaS omnichannel e-commerce platform products, being responsible for:- OMS - Order Management System (stock times, orders, payments, cart/checkout, account and search)- PIM - Product Information Management - with the objective of facilitating registration for replication to the main ERPs.- DXP CMS - Digital Experience Platforms and Customer Management System in order to facilitate management in a Low Code / No Code way.As a delivery, we decided to enable the B2C platform for B2B and B2E and proceed with the internationalization of services to support any language.
  • Favo
    Group Product Manager
    Favo Oct 2021 - Apr 2022
    São Paulo, Brasil | Lima, Peru
    Responsible for the Customer Tribe with the Marketplace, Engagement & Retention and Payments squads operating in Brazil and Peru.My responsibilities were:- Definition of ORKs and KPIs with the teams,- Customer experience evaluation with the UX team,- Data analysis with the CRO team,- Definition of AB Tests,- Application of agile methods (agile - scrum or kanban),- Product Discovery using the Sprint method (Google),- Stakeholder Management - Marketing, Commercial, Financial, CS, etc.- Evaluation of payment methods in Latin America,As a relevant delivery, we made the FAVO App for both Peru and Brazil.
  • Grupo Sbf
    Senior Product Manager
    Grupo Sbf Dec 2020 - Sep 2021
    São Paulo, Brasil
    Responsible for the Checkout and Payments squad. Contributes to the migration of Nike.com to the internal structure of the SBF Group on the Checkout and Payment front along with the other teams that are migrating the rest of the e-commerce.
  • Grupo Casas Bahia
    Group Product Manager
    Grupo Casas Bahia Feb 2020 - Dec 2020
    São Caetano Do Sul, São Paulo, Brasil
    After Black Friday, the entire technology area was reconfigured and I was responsible for Cart Checkout on the desktop, mobile and app platform with the objectives of:- Lead the product team- Define experience journey- Analyze cart checkout conversion data- Define the most strategic methods with the payments team- Define OKRs and follow-up KPIs- Deliver the new cart checkout and order system to replace the legacy system- Weekly touchpoint with Marketing and Commercial teams to declare evolutions and brainstorming processes
  • Via Varejo Sa
    Product Manager
    Via Varejo Sa Oct 2019 - 2020
    São Paulo, Brasil
    Responsible for coordinating the Digital Products and Omnichannel teams for Black Friday 2019 with a focus on cart/checkout.The challenge was to stabilize the legacy sales platform and the Cart Checkout system was the most critical. We carried out weekly Stress Tests for 6 months to find the main correction points and delivered a Product prepared for Black Friday, in which it guaranteed the highest revenue in Via's history in a single day until then.This involved:- Analysis of all teams and services that impact the platform- Definition of technical and financial goals- Constant involvement of the Marketing and Commercial team to ensure sales strategies during the event- Management of teams to align with a single objective- Discontinuation of legacy systems- Access control- Anti-fraud analytics- Review and stabilization of infrastructure with the Infra team
  • Via Varejo Sa
    Product Owner
    Via Varejo Sa May 2018 - Nov 2019
    São Caetano Do Sul
    PO responsável por mobile App de Vendas Casas Bahia, Ponto Frio e Extra e App de Realidade Aumentada.
  • Uol - Universo Online
    Product Owner
    Uol - Universo Online Oct 2013 - Apr 2018
    São Paulo, Brasil
    Responsible for E-mail UOL, BOL and Host professional e-mails. Coordinated the renewal of new versions of the email being responsive and new apps (Android and iOS). The last job was solving an e-mail backup. Together with the team, we identified the opportunity pointed out by customers and sought a partner in the market. The chosen one was Dropsuite in which I helped in the commercial negotiation and we started the study for the technical integration.
  • Nova Pontocom - Grupo Pão De Açúcar
    Redator Web
    Nova Pontocom - Grupo Pão De Açúcar Aug 2011 - Sep 2013
    Barueri
    Redator e Produtor dos Sites Ponto Frio, Extra e Casas Bahia com linguagem em SEO (Search Engine Optimization) para as categorias de Eletrônicos e Tablets. 3 meses como analista de redes sociais responsável pela contas no Facebook e Twitter das marcas Extra e Casas Bahia, além de apoio aos clientes das contas de Facebook e Twitter do Ponto Frio.
  • Americanas S.A.
    Redator Web
    Americanas S.A. Dec 2010 - Aug 2011
    Barueri
    Redator e Produtor dos Sites Submarino e Americanas com linguagem em SEO (Search Engine Optimization) para a categoria de livros.
  • Revista Up!
    Repórter
    Revista Up! Oct 2010 - Apr 2011
    São Paulo E Região, Brasil
    Repórter de matérias na área de cultura, comportamento e tecnologia.

Emerson Lisboa Skills

Digital Marketing Google Analytics Strategic Planning Social Media Jornalismo Portuguese Microsoft Office Microsoft Excel Social Media Marketing Sistemas Operacionais Digital Media Publicidade Online Seo Photoshop Facebook Dos Microsoft Powerpoint Blogging Scrum Kanban Pensamento Lean Canvas Ferramentas De Business Intelligence

Emerson Lisboa Education Details

Frequently Asked Questions about Emerson Lisboa

What company does Emerson Lisboa work for?

Emerson Lisboa works for Grupo Aldo

What is Emerson Lisboa's role at the current company?

Emerson Lisboa's current role is Head de Marketing e Produtos Digitais.

What is Emerson Lisboa's email address?

Emerson Lisboa's email address is em****@****.com.br

What schools did Emerson Lisboa attend?

Emerson Lisboa attended Espm Escola Superior De Propaganda E Marketing, University Center Fieo.

What are some of Emerson Lisboa's interests?

Emerson Lisboa has interest in Internet, Tecnologia, Redes Sociais, Comportamento E Cultura.

What skills is Emerson Lisboa known for?

Emerson Lisboa has skills like Digital Marketing, Google Analytics, Strategic Planning, Social Media, Jornalismo, Portuguese, Microsoft Office, Microsoft Excel, Social Media Marketing, Sistemas Operacionais, Digital Media, Publicidade Online.

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