Emerson Marques Email & Phone Number

Italy

Lisbon, Portugal

📣 I love my job! 📣As a key figure in our digital sphere, I supervise the work of a Digital Fundraising Assistant, devising and executing an annual digital strategy that leverages the latest social media trends. My role extends to managing social media channels, fostering growth through content creation, community management, and enhancing the performance of ads (Meta Ads, Google Ads, and LinkedIn Ads). Additionally, I oversee the creation of conversion-centric landing pages, Content Marketing campaigns and journeys, and develop automated journey strategies for donors, effectively boosting conversion rates. Website maintenance, content creation, and managing the annual digital budget while driving donor conversion on the website round out my digital responsibilities.In the realm of Communication and Branding, I manage a Graphic Designer and a Social Media Manager. I have crafted a comprehensive 5-year communication and branding plan that includes devising an organizational narrative aligned with our international federation. This involves creating and adapting a plethora of materials for the national organization, including branding campaigns for awareness and advocacy.I maintain strong relationships with media agencies, designing all fundraising campaigns in-house (IRS, Family, Rights of the Child, Back to School, Summer, and Christmas). My responsibilities further include creating a quarterly magazine, producing communication materials for the entire organization, and providing support in content creation for donor journeys within our Marketing Automation platform.

Lisbon, Portugal

Lisboa, Portugal

Main activities: - Social Media Management - Google Adwords Campaign Management - Results Monitoring - Magazine Creation (Quarterly)- Monthly Newsletter Management and E-mail Marketing (Emarsys) - Responsible for the Website (Kentico).

Lisbon

Main activities:・I Assisted in the organization of SOS Friend forms・I Helped sending the Welcome Kit's for New Private Donors・I helped developing strategic content for Instagram and Facebook・I participated in the development of the online campaign for Giving Tuesday / Christmas.

Denmark

I have had the pleasure of being a recurring speaker at Impact Talks, where I focus on subjects like "Communication, Brand, Purpose, and the Power of Digital." My talks delve into how organizations can leverage digital tools to better communicate their brand and purpose to their audience. I discuss:• The importance of clear communication and having a defined purpose in the digital age.• How digital platforms can extend the reach of a brand's message.• Simple strategies for companies to make their brand stand out online.• How to leverage leads campaign to telemarketing campaign.• How to deliver purpose to donors.The audience, consisting of professionals from various fields, has always been highly engaged, with plenty of questions and idea sharing. The consistently positive feedback highlights how much the discussions have been valuable for a better understanding of how to take advantage of digital media.My ongoing journey as a speaker at Impact Talks has been incredibly rewarding. It's a great opportunity to exchange experiences with others interested in digital branding and to share my knowledge on achieving online success with a brand.

Lisbon, Portugal

Honored to be an Invited Professor at Coimbra Business School | ISCAC, where I teach 'Digital Fundraising and Cryptocurrencies' with a focus on their application in the third sector. Here, I share my expertise, guiding students on leveraging digital finance for societal benefits, fostering an understanding of cryptocurrency dynamics, and developing strategies for effective digital fundraising.

São Paulo Area, Brazil

Entrusted with the critical role of Strategic Planning and Social Media Management, I blend innovative methodologies with data-driven insights to optimize our brand presence.At the helm of market research, I deftly navigate through data and budgets to provide a strategic roadmap for the introduction of new products. As a champion of Customer Service 3.0, I've played a pivotal role in the development and execution of this forward-thinking approach, driving greater customer satisfaction and loyalty.I lead dynamic Online and Offline campaigns, skillfully utilizing tools such as Google AdWords and Analytics to augment our reach and ROI. As an analytical strategist, I perform rigorous market analyses, leveraging Google Analytics, Trends, and Research to gain insights into new product opportunities.My key responsibilities include:✓ Overseeing comprehensive Social Media Management strategies✓ Spearheading Adwords Campaigns for maximum visibility✓ Conducting meticulous Market Analysis for new product development✓ Orchestrating compelling Offline and Online Campaigns✓ Leading my team with strategic direction for optimized performance✓ Pioneering the implementation of Customer Service 3.0✓ Championing marketing strategies as a visionary leaderand more.

Mestrado, Development And International Cooperation

I recently completed my Master's in Development and International Cooperation at ISEG. This milestone marks not only an academic.

Degree In Advertising, Publicity And Marketing, Marketing

My graduation in Marketing from Universidade Presbiteriana Mackenzie (2011-2015) it was a transformative period where I learned to harness.