Over 17 years working with marketing in consumer goods companies (multinational and local) heading strategic marketing, business analytics, product management, brand and communication. Along of my career in distinct business and categories, I can highlight main competences and knowledges:• Expertise in product management including negotiation, relationship with suppliers, licenses, packages development and ethnographic studies.• Design of strategic marketing plans, business management and brand positioning.• Data driven converting data in strategies and actionable tactics.• Outline integrated communication through development and management of advertising campaigns, video and photoshoot production, media planning and activation.• Definition and implementation of digital marketing strategies, including social media and search. . Experience in promos including sweepstakes and prize draws.• Monitoring of market trends, competition and consumer behavior changes, working with research institutes and market data like Nielsen, Kantar and Neogrid,• Planning and execution of PR plans, relationship management with publishers of major Brazilian media, as well as digital influencers.• Planning and execution of large events and trade fairs.• Experience in shopper journey from the insights stage until the implementation at stores.• Leadership and relationship of multidisciplinary teams in Brazil and Latin America.• Strong behavior of flexibility, adaptability, resilience and innovation, as well as proven ability to inspire teams, overcome challenges and establish a sense of urgency.