Develop, implement, and manage Walker Texas Lawyer's digital marketing and advertising strategy including a comprehensive strategy to expand client acquisition by maximizing traffic, engagement and conversionGenerate upper funnel growth through the development and execution of digital marketing strategies and plans using (but not limited to): SEO, Google Ads, paid and organic social media campaigns, outbound social media advertising, web traffic and content management, and engagement. Track results of these plans and recommend additional advertising opportunities and other follow up activitiesMeasure and report on campaign performance against goals (ROI and KPIs)Evaluate and present data from campaigns to key stakeholders (as appropriate)Apply learnings from campaign debrief reports to future marketing campaignsExecutes day-to-day tasks (digital campaign set up, launch, tracking & optimization, manage website content)Analyzes performance metrics and proactively optimizes campaigns to increase performanceAssists with content-related needs for website redesign including content gathering, development and auditingCreate timely and engaging content optimized for digital campaigns and various platforms with intended audiences in mindProven experience driving an increase in web sessions and conversion rate with SEO.Stay current on digital trends and recommend key areas of growth for Walker Texas Lawyer that will drive additional profitPerforms other duties as assigned

• Establish and lead first portfolio of social media platforms for a Houston based vehicle corporation for marketing, sales and customer engagement. • Responsible for creating content and implementing channel strategy including design, configuring, and managing channel to expand sales and expedite sales turnover.• Manage and develop media plans for social media including Instagram, Facebook, and website. Analyze channel performance metrics and provide recommendations for improved marketing results. • Manage and optimize Instagram and Facebook utilizing keyword research on a daily, weekly, and monthly basis. Increase and expand Instagram Followers from 1,800 to over 14,000 within one year.• Took photo “Jeep Blue Angels’ and created an Instagram post selected for the Corporate Jeep Instagram account with over seven million followers increasing dealership brand awareness.• Photograph and upload entire vehicle inventory for social media outlets and corporate website on a daily basis.• including detail, refurbishing, digital photography, and publish to social media.• Initiate a social media program for new vehicle ‘arrival of the week’ campaign resulting in higher sales volume of luxury vehicles.• Design marketing signage for outreach events and marketing campaigns.• Responsible for end to end inventory management for each stage of vehicle trade-in cycle

• Collaborate and brainstorm with Creative Lead to complete the design process, from conceptualization to delivery, for public art installation proposals and projects.• Translate 50+ design concepts to produce digital renderings using Adobe Creative Suites. Deliver final design renderings incorporating client feedback.• Participate as a volunteer to install a community art project based on design renderings for the 25th Anniversary TransCanada Theatre District Open House, Houston.

• Ramblin’ Jack Elliott: A Texas Ramble: A Film by Dee Brown and Bruce Bryant. Premiered at Museum ofFine Arts, Houston.• Converted all tape to digital, pulled B-roll, synchronized audio, and edited video.• Screen credit attributed.• Edited short video advertisements for clients.

• Manage content, develop media plans, and update social media, including Facebook and Twitter, with a focus on increasing brand awareness and viewer engagement.• Develop and schedule weekly social media messages.• Develop social media and marketing strategies for various companies and organizations.

-Created several different social media platforms to represent and spread information about Brazos Abiertos an NGO located in the Yucatan Mexico doing HIV and health education.-Assisted Marketing Director and President of Fundacion BAI in Branding.-Strategized effective social platforms to reach remote Mayan Villages.