Emese Lóki Email & Phone Number

Budapest, Hu

Budapest, Hungary

Budapest, Hungary

Hungary

Preparing briefs and coordinating the execution of different material adaptations (e.g. TVC, digital, print image) materials for several brands in cooperation with local and foreign digital agencies and graphic designers.Cooperating with several departments (e.g. medical, regulatory, quality, supply chain, sales) in material change management for several brands, tracking tasks and responsibilities to ensure timely administration of changes and delivery of materials.Regular… Show more Preparing briefs and coordinating the execution of different material adaptations (e.g. TVC, digital, print image) materials for several brands in cooperation with local and foreign digital agencies and graphic designers.Cooperating with several departments (e.g. medical, regulatory, quality, supply chain, sales) in material change management for several brands, tracking tasks and responsibilities to ensure timely administration of changes and delivery of materials.Regular budget tracking for two categories and several brands and adjustments in cooperation with media agency. Show less

Dunaharaszti, Pest, Hungary

Trade Marketing:Planning of full year sales volumes and activation plans both for trade and brand marketing in cooperation with other departments (e.g. supply chain, key account management) and brand owners. Regular tracking of performance to fulfill plans.Regularly supporting the creation and implementation of promotional plans at several different types of partners (e.g. retail, HoReCa, e-commerce) with data analysis and tracking of individual steps in the process.Analyzing and… Show more Trade Marketing:Planning of full year sales volumes and activation plans both for trade and brand marketing in cooperation with other departments (e.g. supply chain, key account management) and brand owners. Regular tracking of performance to fulfill plans.Regularly supporting the creation and implementation of promotional plans at several different types of partners (e.g. retail, HoReCa, e-commerce) with data analysis and tracking of individual steps in the process.Analyzing and evaluating current and previous promotions to propose new and more effective activations. Cooperating regularly with other departments (e.g. channel team, sales force) in the process.Analyzing, evaluating, and often presenting internal (SAP) and external (Nielsen) sales data for smaller and larger international audiences within the company group and organizing databases (Excel) which have helped more accurate forecasting of sales and planning of promotions.Providing data insights and new ideas to yearly business plan and activity planning to build brand awareness and drive sales.Planning and coordinating secondary placement activities with big retail partners (e.g. Tesco, Auchan, Lidl, Aldi) to support nationwide promotion and drive sales. Overseeing the process from display design and production, through display building and delivery, to final placement in stores.Category and Product Management:Constantly building and forming product image for several products in the eyes of customers and consumers with education and POSM to drive trial and sales and comply with brand owner plans and goals (e.g. Campari Group, The Edrington Group, Fluere Drinks).POSM:Regularly planning and developing different types of POS materials (e.g. displays, leaflets, posters, co-pack designs) for promotions or events, in collaboration with sales force, brand owners, marketing department, graphic designers, and agencies to support customer and consumer promotions, ensure brand visibility and drive sales. Show less

Developed Master thesis further for publication.Supported the data collection and analysis of several research projects focusing on innovation and knowledge transfer.

Viby, Denmark

Product Development:Actively participated in the organization and administration of shelf life tests and consumer tests. Collected data from such tests, conducted analyses and provided conclusions to support future development (i.e. data sheets and PowerPoint presentations).Packaging Development:Created and maintained a database of packaging solutions and corresponding samples.Cooperated with other departments (e.g. marketing, sales) to create suitable packaging solutions… Show more Product Development:Actively participated in the organization and administration of shelf life tests and consumer tests. Collected data from such tests, conducted analyses and provided conclusions to support future development (i.e. data sheets and PowerPoint presentations).Packaging Development:Created and maintained a database of packaging solutions and corresponding samples.Cooperated with other departments (e.g. marketing, sales) to create suitable packaging solutions for different products.Miscellaneous:Coordinated the ordering and arranging of samples for internal tests and external analyses.Collected data from external analyses and maintained a database to track competitors. Show less

Budapest, Hungary

Category Management:Actively supported the work of category managers of female hygiene and OTC products with a special focus on the role of o.b. as the category captain. Analyzed sales data to secure the leading position of the brand and provided the retailer (e.g. Tesco, Rossmann) with analyses to develop the category.Trade Marketing:Analyzed sales data and consumer behavior (Nielsen, Dunnhumby, IMS) and created databases (Excel) which helped more accurate planning of… Show more Category Management:Actively supported the work of category managers of female hygiene and OTC products with a special focus on the role of o.b. as the category captain. Analyzed sales data to secure the leading position of the brand and provided the retailer (e.g. Tesco, Rossmann) with analyses to develop the category.Trade Marketing:Analyzed sales data and consumer behavior (Nielsen, Dunnhumby, IMS) and created databases (Excel) which helped more accurate planning of promotions and provided useful input for the sales division.POSM:Planned and created point of sale advertising materials which supported and increased product sales during promotions. Mediated the requirements of partners towards the designers and ensured all materials comply with company policy and goals. Prepared a complete category range review of female hygiene products for Rossmann based on which the shelves were rearranged in the stores.Forecasted sales and ensured adequate product supply with the analysis of sales data and upcoming promotions while cooperating with other CEE countries. Show less

Msc, Economics And Business Administration - Strategy, Organisation And Leadership

Thesis: The Millennial Generation in Knowledge Work: Are They Really Special or Just Different? Courses: - Organisational Theory.

Master Of Business Administration - Mba, Exchange Semester (Fall 2018)

Courses: - Managerial Negotiations - Business Process Management - Project Management - Innovation and New Products - Strategic Management

Bachelor'S Degree, English And American Studies - English In Business Specialisation

Bachelor'S Degree, International Business Economics