Concentrix Catalyst is the experience design and engineering team of Concentrix.Together, with the world’s most customer-obsessed companies, we combine great loyalty design and strong tech to create pioneering experiences that accelerate outcomes for your customers, partners, and employees. Through cutting-edge technology and a commitment to deep craftsmanship, we help our clients run the future. (Leading clients: Vans, Nordstrom, Nike, Starbucks, Skechers)

Limited duration due to COVID-19.

Responsible for the financial performance of Virgin America's loyalty partnership business and a key piece of loyalty program development to allow earn and redemption capabilities for members through other travel and non-travel brands.- Spearheaded the development of the airline’s loyalty program (strategy, roadmap, operations, analytics) optimized end-to-end user experience defined lifecycle touch points and engagement.- In charge of loyalty program partnerships: financial partners (American Express, CitiBank, Points.com), large hotel chains,(Starwood, Hilton, Marriott) car rental companies (Avis, Budget, National, Hertz, Sixt,) shopping and retail partners and Virgin America’s online shopping mall. Developed strategy, responsible for financial performance, P&L.- Led business development focusing on partnerships that added value to the program, increasing member satisfaction and retention.- Negotiated, launched first of its kind, innovative partnerships with Airbnb, Starwood Hotels and NRG Solar and more.- Oversaw 20+ partnership launches and overall partner marketing, including co-branded partner promotions to foster engagement and exceed revenue goals. 
(Multi-channel partner marketing (email/ web/ social media/ digital/ DM/ promotions/events.)- Responsible for loyalty platform vendor relationship.- Hired, trained, mentored and motivated a team of loyalty professionals. Reporting structure: reported to Director of Loyalty and CMO.

Business development focusing on new strategic partnerships. Developed marketing strategies for new and existing loyalty program partners. Created wide range of partner marketing programs (ideation and execution of digital promotions, sweepstakes, Social Media promotions, eDM campaigns, lifecycle communications) to drive traffic to Virgin America, increase customer acquisition and retention.- Negotiated terms of partnerships and formulated contracts.- Directed the technical integrations of new partners with the airline’s loyalty system. - Oversaw partner marketing billing.- Cross-managed analytics team to increase acquisition, retention and revenue objectives.- Drove segmentation, A/B testing, channel and creative optimization to maximize response and drive growth and engagement in key customer metrics.- Launched marketing projects to enhance the Elevate Loyalty program proposition, working cross functionality with business partners and other internal teams - Marketing, IT, Airport Ops, Customer Service, Revenue Management, Legal.

Acting Manager, Strategic Partnerships from Aug 2012 - Feb 2013 focusing on business development for the loyalty program and partner marketing.Played a key part in Virgin America’s Elite Status Program launch, contributing over 11% of revenue in first year from <1% of the Elevate membership base. (Elevate Gold and Silver.) - Launched a successful targeted Status Match program to acquire new top tier members from other programs. In charge of defining status challenge requirements, member benefits, complete product launch and marketing (web, email, Social Media.) - Responsible for developing Elite Status and Status Match program related processes and procedures, Call Center set-up, Sabre GDS system and CRM system enhancements. Defined program business rules and worked with Legal on Program T&C's. Developed front-line and contact center employee training strategy.- Established new strategic partnerships with Sixt Rent-A-Car, Viceroy Hotels, Uber, EHI Car Rental Group and other major brands.- Developed and project managed digital promotions, sweepstakes and loyalty campaigns to support new customer acquisition and retention. (Supported by Social Media, email, web.) - Analyzed campaign data, ran experiments and A/B testing to optimize campaigns.

Managed a portion of the loyalty program re-implementation (program enablement) for a nine month long airline system cutover project in 2011.- Launched Virgin America's Contact Center Loyalty Group - exclusive loyalty program support desk, with dedicated agents, oversaw performance. - Established partnerships with strategic partners such as Barclay’s, SkyMall, Virgin Atlantic, V Australia, Hilton, Marriott, Avis Budget Group. - Developed loyalty program policies and procedures and loyalty program related training courses for front line employees.- Analyzed suspicious / fraudulent frequent flyer activites to prevent revenue loss.