Erika Riego De Dios Email & Phone Number

San Diego, Ca, Us

San Francisco Bay Area

Styling and Creative Companies I work with Include:-Stitch Fix -Gap Factory-Banana Republic Factory -RedBubble -Nickel & Suede -Bomb Party-Park Lane

San Francisco Bay Area

• Responsible for executing seasonal outfitting, trend focuses, and product stories for Janie & Jack and Crazy8 brands across all photoshoots, including editorial, e-commerce, and seasonal campaigns. • Partners with Director of Styling to develop collection look and feel, identifying seasonal photoshoot key looks across brands. • Partners with E-Commerce and Merchant teams for Janie & Jack and Crazy8 website key looks and laydowns, providing creative direction product approvals.• Leads in-store styling, working with visual teams to pull outfitting and style forms, windows, and other marketing needs. • Partners with Social Team to create weekly laydowns and content across brands, including laydowns and GIFs. • Partners with Styling Coordinator, ensuring all sample management and calendars are up to date and communication with teams is timely and effective.

• Developed brand aesthetic for the Poshmark community, consumers, and influencers by leading seasonal direction for content strategy, engagement, and amplification strategies. • Deep understanding of Social Media analytics and ability to translate data and performance to optimize original and innovative on-brand content for all social channels, growing Poshmark’s Instagram following by 85% in just 4 months.• Provided and implemented new tactics to engage with followers through contests, crowdsourcing, maximizing user generated content, and leveraging influencers and advocates.• Partnered with Product team to produce shareable content for new product features and launches through fun and exciting marketing campaigns.• Managed Poshmark’s online presence and engages with users on a daily basis, responding to field requests, comments, and feedback in a timely manner. Sources, curates, and schedules all content across social channels (Instagram, Twitter, Facebook), for an overall total following of 2.3m+ users.

San Francisco Bay Area

• Styled for Digital and Print Photo Shoots/Fashion Show/Social Content for all key product moments.• Collaborated with Design and Merchandising to ensure viewpoints are met across all seasonal look books, fashion shows, videos & brand blog. • Directly involved with all aspects of Production including: shot-list creation, wardrobe style-outs, on-site styling, modeling, prop styling, and look book proofing. • Collaborated with Production team to ensure successful on-time delivery of 500+ samples and merchandise per photo-shoot. • Managed creative photo-shoot logistics; sourcing models, scouting locations, and working with production crews for location shoots in Los Angeles and New York. • Produced and curated content for the social content calendar across Facebook, Facebook Live, Instagram, Pinterest, YouTube, brand Blog and other emerging channels, with content/videos that generate over 176k+ viewers. • Partnered with Style Director in the generation of original and innovative content and strategy for social channels that grew Stella & Dot’s Instagram following by 130% in 1 year, with an average engagement of 2,000 likes per post.• Served as the Style Editor for the brand blog writing creative and compelling style based articles, and collaborating with Site Teams to create shop-able stories, increasing direct site revenue from the social markets.

San Francisco Bay Area

•Managed Gap and Athleta Online samples for all divisions, processing over 15,000 samples annually.•Ran weekly metrics reports for laydown photography.•Independently managed Special Laydown projects for Baby/Toddler Division. •Collaborated daily with Merchant’s and Business Partners to ensure timely and correct delivery of samples and photography.•Supported Associate Account Manager with On-Figure product shoots.•Partnered with on-set stylists/photographers to communicate daily business priorities and seasonal styling direction.

San Francisco, Ca

• Aided in the launch of On-Figure Apparel for the e-commerce site. • Sole ownership of high volume sample process for multiple brands. • Partnered with on-set Stylist and Art Directors to create seasonal styling budget. • Builds and maintains vendor relationships.• Participates with On-Figure and Lay-Down Marketing photo shoots. • Responsible for monthly invoices of samples.

Lafayette, Ca

•Coordinated weekly floor moves, window installations, and mannequin styling.•Installed vendor focused shops throughout the store.•Worked closely with the management team to increase sales.•Assisted with organizing and executing fashion events & promotions.•Crafted point of purchase and signage materials for in-store use.

Berkeley, Ca

•Researched current trends for fabrics, trims, and special garment treatments.•Assisted in catalog layout and design.•Edited all photos in Photoshop to be entered into seasonal catalog.•Updated extensive sample logs for current styles. •Organized design room and sample library.

San Francisco Bay Area

•Created compelling seasonal looks, product placement, and in-store displays. •Executed monthly floor-sets and window presentations. •Conducted store walk-through's with leadership teams. •Ran weekly and monthly strategy reports to analyze business trends and make recommendations. •Directed and supervised employees engaged in sales, customer service, inventory-taking, and reconciling cash receipts.•Opened a new store location and assisted in recruiting and training new staff.