Emily W. Email & Phone Number

United States

United States

Atlanta, Georgia, United States

Greater Atlanta Area

Media Manager, National Retail

Greater Atlanta Area

Grow and maintain client relationships for over 30 clients, while ensuring all objectives are being met and new opportunities are being identified.Collaborate with Sales Teams in procuring new business by evaluating pre-sales opportunities, analyzing projections and overseeing the client on-boarding & contracting process.Develop budget estimates using SQL and translate into a selling resource, these are used by Sales Teams to sell and maintain contracts.Design pre campaign targeting strategies and analyze post/during campaign to optimize when necessary, this maximizes performance, and increases company profit, while meeting client goals and KPIs.Develop budget plans and projections with input from pricing, analytics and sales.Oversee budget management by tracking campaign forecasting, complete a bi-weekly budget consumption estimate report and review monthly billing invoices.Keep all necessary program details, systems and reports routed and updated for all campaigns to external and internal parties

Greater Atlanta Area

Build, publish, and provide quality assurance for campaigns through an in-house ad tech platform Used data to find new ways to optimize campaigns and reach client goalsAssisted in decreasing team’s error rate to >1%, lowest in company historyWorked with Account Management team to meet and manage the needs and expectations of all advertisers Helped to create and present an in-depth training to educate other teams on the campaign build processPrimary point of contact for MasterCard: Create and deliver reports between multiple teams; respond to any questions or concerns from their team; communicate any technical issues, process changes, and contact information.Manage the process of Serve Control: Run a daily SQL query to search for auto-gated campaigns; Perform serve control requests, which is a process of budget allocation.

Greater Detroit Area

Model and provide exceptional guest service while maintaining 100% on all mystery shopsOperate all aspects of the computerized cash system & follow strict cash/check/credit card processesAnswer phones and effectively resolve guest issuesEffectively communicate with guests, fellow team members and store leadership

Ann Arbor, Mi

Created blog content & social posts for both Ingenex and its clientsPassed both Inbound & HubSpot CertificationsParticipated in the development, implementation, and optimization of campaigns including: landing pages, CTA’s, social posts, emails and more

Madison Heights, Mi

Created Twitter content for the calendar yearAssisted in planning of events, including coordination of event logistics and volunteers Prepared and produced marketing and media material, prepared print materials Built sponsorship relations, community relations, volunteer and participant recruitment Correspondence with event venues and staff

Greater Detroit Area

Interacted with listeners, including calling to alert them of prizes or answering any questions they haveAssisted in writing of on air spots and performing commercial voiceoversRan numerous promotional events, set up tents, sound systems, and other promotional equipmentOffice administration tasks, including billings, mailing, and digitization of records

Bachelor Of Arts (B.A.) Communications Studies, Communication And Media Studies

Activities and Societies: Lambda Pi Eta

Associate'S Degree, Liberal Arts And Sciences/Liberal Studies