I help growing CPG brands across a range of areas: GTM Strategy, Brand Development, Innovation / Pipeline Planning, Comms Planning and Execution, Shopper Marketing, DTC, Sales Strategy, and making any random connections I can that will support their business goals. Current and Past Clients Include: UNiTE Food, Pacha Soap Co., EcoKids USA, Just Made, Reel Paper, Amped Kitchens, YourSuper, Ready Set Food, and Drops of Dough.

My role at CORE Foods was to manage the full funnel marketing programming across branding, retail, and DTC initiatives. Additionally, I led all consumer insights, new product development, and sales support.+ Owned and lead the development and implementation of the 2023 Marketing Plan+ Developed, commercialized, launched CORE Truffles & CORE Adaptogen Oat Bars driven by consumer insights; combined year one 17% of total company revenue+ Delivered +60% DTC revenue in 2022 vs prior year for brand.com and Amazon combined; grew another 50% in 2023+ Rebuilt email marketing program, doubling 2022 revenue only one quarter into 2023+ Crafted data driven selling stories and participated in customer calls with Sprouts, Whole Foods, Target, Walmart, Kroger, HMS, Smoothie King, Vons & more+ Partnered with Sales to execute efficient Shopper and Customer Marketing nationally and regionally at Target, Whole Foods, Sprouts, Kroger and more

+ Marketing & Branding Mentor to delOrigen Founder

My role at Sagely Naturals was to lead and manage 360 marketing strategy and implementation for the brand. I exited the organization shortly after acquisition. + Build long term NPD pipeline plan, leading consumer insights work and size of prize analysis+ Recommend investment priorities, setting budget across entire funnel+ Implement all Brand & Shopper marketing + Support Sales with data driven selling stories, establish and build retailer marketing relationships+ Launched Sagely Subscriptions and Bundles on SagelyNaturals.com

My job at Brandable was to run the food segment, primarily focused on the Veggiecraft Farms brand. I readied the brand for acquisition and exited the organization when it folded.+ Launched brand into retail channels+ Built long term innovation pipeline strategy+ Managed P&L, working closely with Finance & Sales+ Built positioning and clarified brand story+ Established category review process and supported Sales with data-driven Selling Stories+ Lead Comms planning & strategy, including content, community management, and PR

As the Director of Marketing, I was responsible for the total profitability and revenue growth of the Frozen Fruit retail business, as well as setting the strategy and vision for consumer-facing brand communications and product development.

Manage all day-to-day digital marketing advertising for selection of agency clients (Mandalay Bay Resort & Casino, La-Z-Boy, California Tobbacco Control Program, ARCO, ampm, Castrol, Proactiv, and some new business projects). Responsible for online media strategy and optimization (display, mobile, social & search), social media strategic plan development and implementation, website redesign and management, including performance strategy and optimization, email marketing. Manage team of Account Executive, Assistant Account Executive, Account Assistant and seasonal Intern. Responsible for integration with non-digital account and strategy team leads, both internally and with outside agency partners.• Delivered media, tracking, and segmentation strategy that improved Mandalay Bay ROAS by 85% • Led development of several new client websites: full redesign of La-Z-Boy.com, international microsite ground-up development for MGM Resorts, Mandalay Bay full site redesign, TobaccoFreeCA.com full site redesign• Developed and managed Mandalay Bay and La-Z-Boy social media strategy, implementation, and maintenance; responsible for delivering ROI on fans and followers• Established and co-managed La-Z-Boy dealer paid search engine marketing program, coordinating with eight RPA field offices and corporate clients to provide franchisees training and a toolkit to manage their own paid search programs

Voted Passionate Employee of the Year, 2006.