Emily Fink Email & Phone Number

Sacramento, California Area

-Developing and leading a team that supports ten specialty/emergency veterinary hospitals in Northern CA in marketing efforts, including B2B relationship building, digital, events, and analytics. -Creating a structure that is enabling us to maximize our efforts and reach in new, scalable ways to drive relationships first followed by referrals and revenue -Involved in multiple national committees focused on innovative solutions, particularly involving technology, to operational and marketing challenges-Helped create a data analytics app that is now used company-wide and presented on it at a national conference-As a part of our regional leadership team, I am involved with goal setting, responding to market changes, creating and executing marketing plans, CRM, improving client experience, meeting revenue goals, and more

Sacramento, California Area

- Develop and implement marketing strategies at multiple large specialty and emergency veterinary hospitals, which include B2B, B2C, digital, print, events, social media management, etc.- Build and maintain B2B relationships with referring doctors and hospitals, plan and promote conferences with over 150-200 attendees, and analyze financial and referral trends- Create relevant digital content, drive engagement on our social media channels, and interact with the media- Nominated to be on multiple committees that develop training, tools, and operational systems to foster growth in specialty VCA hospitals across the nation

Loomis, Ca

- Acted as liaison to ensure clients’ needs were fully met by all departments throughout the 180 person hospital - Solved problems on a daily basis by applying effective communication and critical thinking skills - Built rapport with over 500 referring veterinarians by sending medical records to complete the cycle of care- Developed high attention to detail and prioritization skills by managing many tasks simultaneously

- Created integrated marketing plans for onsite activations and develop standards- Delivered successful consumer engagements at various events across the nation with up to 100k attendees - Managed onsite teams for set-up, activations, and tear downI supported the following events:-PAX East (Boston, MA)-CMA Award Fan Fest (Nashville, TN)-Nerd HQ at ComicCon (San Diego, CA)-PAX Prime 2014 (Seattle, WA)-AARP 2014 (San Diego, CA)-FRYS PGA Golf Tournament (Napa, CA)-BlizzCon (Anaheim, CA)-PAX South 2015 (San Antonio, TX)-Women's Watermark Leadership Conference (Santa Clara, CA)-PAX East 2015 (Boston, MA)-SXSW 2015 (Austin, TX)-NFV Conference 2015 (San Jose, CA) -Superbowl 50 City (San Francisco, CA)

Newberg, Or

Conducted market research to determine the companies' S.W.O.T. and competitive advantagesCreated extensive marketing plans with a team of collaboratorsPresented marketing plans to executives in each company, including some that have been implemented

- Led the first-ever team of 20 students responsible for planning events to create a recognizable brand for the College of Business by engaging students- Collaborated with team to create and execute event-marketing plans (ex: formal Christmas party for 150, networking events, etc.)- Oversaw the creation of events from the planning to the execution of each, involving delegation, budget management, and the oversight of all details and staff