Emil Cnops Laursen Email and Phone Number

Proud caretaker of bece®, stila® and royal®.A global position at B&C International with responsibility for guarding and evolving our three retail brands within our European markets. In professional terms, I hold the central responsibility for creating the overall marketing and branding strategy for our European retail business unit, and to see it applied in collaboration with the local Marketing Managers.In softer terms, I help create a brand universe that aims to bring better better and more inspirational window decorations to life in your home. Through the art of shaping the light, we will turn your home into the perfect place to be. The story will follow the art.Noticeable projects include:- Shop-in-shop exhibitions- Smart Home concepts- Digital consumer platformReference: Menno Lammerts van Bueren - M.D. at B&C Retail

With the promotion to marketing manager, I hold the responsiblity for the applied marketing strategy in the Danish market, creating integrated omnichannel B2C and B2B strategies that serve to fulfill a larger international branding goal. In addition to the national role, the position has required me to take the role of project leader in international digitalisation projects spanning 7 markets and 6 languages.

With my permament employment at Stila I work with stucturing communication and marketing initiatives within both a B2C and B2B setup. As digital media plays a large part in our integrated communications approach, my work at Stila has in great lenghts been characterized by the continued digitalisation of communication as well as point-of-sales. General areas of work:- Structuring of B2B and B2C communication- Integrated Marketing Communication- Digitalisation of communication and POS- Multicultural teamworking- Digital media management- BrandingReference: Signe Langkilde - CMO at Stila A/S

An internship completed as part of the Ba International Sales and Marketing education.The overall focus of the internahip was to assist the company in digitalizing the company, while building an integrated communicatory and brand awareness strategy. Throughout the internship a series of insights were generated through market surveys and structured retailer interviews in order to create an evidence-based foundation for the marketing communication strategy rather than one of speculation.With Stila I was working mainly with external communication - regarding product and company releases, business development - regarding communicatory and branding strategies, and go-to-market strategies regardin digital initiatives that link directly to the sales.General areas of work:- Social media strategy- Offline marketing- Bicultural presentations of strategy- Strategic planning- Structuring of marketing assets- Department budgeting- Customer (retailer) relationsReference: Signe Langkilde - CMO at Stila A/S

Working as a business consultant for JP-Tryk, I focused mainly on structuring the company towards facing the competitive environment of textiles, while keeping production agile, responsive and lean. By digitalizing the point-of-sale JP-Tryk could exploit new areas of business, which proved highly profitable. ROI was reached after only weeks of releasing the new online platform and marketing campaign. Besides exploiting new international markets, the initative to digitize the POS improved performance in the home-market as well, while the automatic systems decreased expenditures on personel.General areas of work:- Business development- Production management- Digitalization of point-of-sale- Marketing and communication management- Strategy implementation- Customer relation management- Sales strategiesReference: John Petersen, Owner.

An internship started as a part of my participating in the VIA University Talent Programme. The focus of the talent programme is to give the most ambitious and talented Marketing Management students a chance to apply studied theories into practice.With Artlinco I am currently working with PR & external communication, regarding product and company releases. I have spent a great deal of time expanding the company website, www.Artlinco.com, with written and graphic material. Such material could be: Past and present project portfolios, press releases, news and media articles.General areas of work:- Updating of web and social media- Writing of project portfolio- Writing of press releases- Optimisation of web (SEO)- Misc. written & graphical materialReference: Maria Tipsmark, Customer Relations Manager.