Emil Mathias Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Picked up a wider remit to drive marketing strategy across the business and lead the creative team, on top of planning and media activation functions.

Melbourne, Victoria, Australia

• Responsible for a $4m paid media budget. Managing and optimising budgets across search, social, video, affiliates, radio and DOOH. Analysis of ROI and supporting the meeting of business growth targets. • Team Leadership. Hiring and managing team of 6. Improving planning processes and increasing media buying efficiency across digital and offline media channels. Accountable for customer and brand growth.• Delivered 29% growth in new customer acquisition for Spring ’22 vs ‘21. A result of new and improved media partnerships, high impact ads, new performance driven app strategy and strengthening SEO.• Marketing Strategy. Led the planning and roll out of key campaigns for Spring Racing and AFL across paid and owned channels. Utilised market research to support brand strategy and campaign planning.• Brand Relaunch. Oversaw the development of a new brand platform, via internal team collaboration and external market research. Including new brand handbook and timely go to market execution.• Social and Earned Media Strategy. Working closely with our content producers, driving engaging and effective comms with customers across social channels. Led new focus on PR by driving relationships with media owners, to publish and amplify engaging media content.• Managing Adtech and Media Partnerships. Delivered more effective digital media buying and measurement. Led relationships with Google, Meta, radio, TV and news publishers, to drive effective campaign delivery.

Melbourne, Victoria, Australia

Melbourne, Australia

• Led business development for Australian territory. Led Account Based Marketing processes for business development, using Salesforce. Grew investment from client partners and working with global stakeholders.• Client strategy leadership. Maintained senior relationships and steered strategic roadmaps with key clients including Cathy Pacific and Flybuys. Focused on driving customer growth for these clients.• Digital & programmatic ecosystem expertise. Extensive experience with working with partners across the digital advertising ecosystem. Data vendors, verification partners, publishing partners etc.• Internal Stakeholder management. Liaised with domestic and global teams, to ensure effective technical solutions and campaign management. Planning and forecasts presented to global management teams.• Customer Strategy. Supported brand campaigns for client based on customer segments and data. E.g. unlocking dynamic creative for Cathy Pacific, based on key destinations in different markets.

Melbourne, Australia

• Digital performance. Led the planning, activation and optimization of digital solutions to meet diverse client business needs across video, display and social channels.• Travel client digital strategy. Among many clients, I led digital media solutions for Tourism Tasmania and Qatar Airlines. Delivering everything from annual plans and cutting-edge, tactical advertising solutions.• Social strategy. Supported the paid and organic strategy and activation a range of travel and retail clients. Including local area marketing and advanced targeting and dynamic creative solutions.• Leading team of 3 Account Managers and 2 traders to provide strategic advice and successful campaign planning and execution across a wide range of digital media channels. On time and on budget delivery.• Coaching & performance management. Working to get the best out of team members with a range of motivation and development needs. Performance reviews and KPI setting.• Built trusted relationships with stakeholders across the agency and clients we worked on. Ran several digital planning workshops with clients, to address brand and performance marketing objectives.• Managed relationships with wide range of publisher and tech partners. Including Newscorp, Nine, Seven, REA, Domain, Flashtalking, Spotify, Oracle, Magnite, MediaMath, Google and Facebook.

Melbourne, Australia

• Digital performance. Led the planning, activation and optimisation of digital solutions to meet diverse client business needs across video, display and social channels.• Travel client digital strategy. Among many clients, I led digital media solutions for Tourism Tasmania and Qatar Airlines. Delivering everything from annual plans and cutting-edge, tactical advertising solutions.• Social strategy. Supported the paid and organic strategy and activation a range of travel and retail clients. Including local area marketing and advanced targeting and dynamic creative solutions.• Leading team of 3 Account Managers and 2 traders to provide strategic advice and successful campaign planning and execution across a wide range of digital media channels. On time and on budget delivery.• Coaching & performance management. Working to get the best out of team members with a range of motivation and development needs. Performance reviews and KPI setting.• Built trusted relationships with stakeholders across the agency and clients we worked on. Ran several digital planning workshops with clients, to address brand and performance marketing objectives.• Managed relationships with wide range of publisher and tech partners. Including Newscorp, Nine, Seven, REA, Domain, Flashtalking, Spotify, Oracle, Magnite, MediaMath, Google and Facebook.

Leading Display Sales for Victoria across the Dentsu Aegis Group of agencies for the newly created sales team for The Guardian Australia.Won new business from BMW and Arts Centre Melbourne.Managed a sales executive. Ensuring campaign bookings and delivery met client expectations and new clients won in auto and government sectors.

Melbourne

Sales of mobile, desktop and print ad solutions across Taste.com.au, Kidspot, Vogue, Delicious and GQ.Managed key agency brand team relationships. Including, Carat, Dentsu, Wavemaker, Mindshare, (agency) and their clients: Ford, City of Melbourne, Disney, Simplot, Devondale and Mattel, Conga FoodsManaging an Account Exec Included mentoring and coaching in digital knowledge and ensuring pre and post sales delivery met client and business service needs.Content Partnerships and Activations. Pitched and won content partnerships from Ford, Devondale, Mattel and Conga Foods. Contributing over $1.5m in annual billings across digital, print and brand activations.

Melbourne, Australia

Spent 4 years within the Melbourne Sales team for Yahoo!7. Responsible for advertising revenue from 3 Melbourne Media agencies across the Yahoo!7 Network. Responsible for billings of over $4m in 2013.Part of a team that grew revenue every quarter and delivered on sales targets across display, video and mobile channels.Doubled agency billings year on year for Carat. Growing it from the 5th, to the largest spending agency for Yahoo!7 Melbourne.Growth in spend from Disney, Nissan, Bunnings, Officeworks, Nintendo, Mondelez, Jetstar.Managing an Account Executive. Ensuring the delivery all aspects of client servicing from bookings to implementation, to exceptional post campaign insights.Content Partnerships. Worked closely with Pacific Magazines and Channel 7 colleagues to win cross channel business from Bunnings, Disney, Mondelez, Treasury Wines and Nissan

London, United Kingdom

Hi-Media took over - AdLINK so same role - just at a more senior level. Handling bigger agencies and being responsible for mentoring new staff.This included passing on some of my old agencies to new staff and setting them objectives and revenue targets to continue the good work I had done with these clients.Sold the first mobile campaign across the Adlink group of site on the View London site.

London, United Kingdom

Managing a portfolio of media agencies and sales activity for them across the AdLINK network of sites. Including The Independent newspaper, Manchester Evening News, View London, RightMove and Visit London.Selling CPM advertising campaigns and brand integration on these sites.Great experience gained across Display, Email, Performance and custom solutions, as well as reporting to publisher partners on performance.Grew revenue by 34% year on year for our newspaper partner The Independent, achieved through working closely with their print sales team and cross selling.Responsible for Annual Revenue of over $3mTraining and developing new account managers. Including presentation skills and developing their business plans for their agencies.Leading the sales team in new initiatives – for example leading the launch of new BT sales opportunity to market and contributing to industry bodies. E.g. The IAB.

London, United Kingdom

Responsible for advertising sales from UK based clients and agencies, for a portfolio of consumer magazine publishers based in Germany, Spain, Belgium and Holland.Face to face sales with direct clients and agencies and working closely with these international publishers to develop creative sales solutions and build new businessHit Annual Sales targets for the Magazine group for the 2 years I was there.Relationship Management of both advertising clients and publishing partners.

London, United Kingdom

Responsible for 5 advertising agency accounts for Leading tv listings titles. Billings in excess of £1.8m a year. Developed face to face selling experience and attended several training courses to help build my understanding of the sales process and to become a excellent sales presenter.

Management Science, Marketing/Marketing Management, General, 2:1 Bsc

Msc Management Science, International Marketing