Emilea-Jayde P. Email & Phone Number

Melbourne, Vic, Au

Richmond, Victoria, Australia

• Served as the primary contact, delivering outstanding service and maintaining strong student satisfaction.• Applied proactive problem-solving and data-driven insights to optimise outcomes and engagement.• Managed high-volume communications across multiple channels, ensuring a student-centric approach.• Collaborated with stakeholders to address issues, enhancing retention and positive feedback.• Utilised CRM systems (Salesforce, S1) to manage and streamline student interactions.• Led administrative functions, including enrolment processing and issue resolution, ensuring seamless operations.• Demonstrated adaptability and resilience in a fast-paced, student-focused environment.

Melbourne, Victoria, Australia

Offering tailored marketing services to select clients, including:● Content creation● Instagram Reels & TikTok videos (concept to creation)● Blog writing● Copywriting for digital (website, social media) and products (packaging)● Instagram highlights with matching highlight covers● Video editing for website, YouTube, TikTok and Instagram (IGTV, Reels) ● Visual rebranding, digital clean up and Search Engine Optimisation (SEO)● LinkedIn profile building and post management● Social media scheduling (optimised for maximum growth)● Organic growth strategies for Instagram, Facebook, TikTok, Pinterest & YouTube● Instagram, Facebook, TikTok, Pinterest, YouTube, LinkedIn● Advertising & campaign creation/management: Facebook & Instagram ads● Email marketing

Melbourne, Victoria, Australia

As the Marketing Coordinator and Content Creator for Charley Boutique, I navigated the challenges of growing a retail business amidst Melbourne lockdowns. My focus was on developing and executing a cost-effective strategy to boost brand visibility and enhance both online and in-store sales.Through innovative tactics such as Instagram Reels, I spearheaded a significant growth in Charley Boutique's Instagram following, adding 12.1k followers within half a year, and increasing engagement and visibility with a few best performing reels reaching 102k+ views. Leveraging Instagram Stories and Live sessions, I engaged customers effectively, showcasing new arrivals, best-sellers and products that needed a little more movement, while managing customer queries and fostering lasting relationships. In response to COVID-19 restrictions, I introduced a VIP video call "in-store" shopping experience, mitigating buyer remorse associated with online purchases.𝐊𝐄𝐘 𝐑𝐄𝐒𝐏𝐎𝐍𝐒𝐈𝐁𝐈𝐋𝐈𝐓𝐈𝐄𝐒:● Developed and executed a results-driven social media strategy● Developed and managed a results-driven sales strategy for retail staff to improve in-store sales● Created on-brand and engaging content for social media platforms● Instagram Reels - idea to concept creation● Production of live social media content ● Social media management; created social media calendar & posting schedule● Managed influencer marketing strategy & collaborations● Monitor social media channels for industry trends● Copywriting for social media content, digital advertisements and email● Editing and creating videos using Final Cut Pro X for Instagram, TikTok and online advertisements● Developed and regularly updated excel spreadsheet for relevant hashtags

Oakleigh, Victoria, Australia

Melbourne, Australia

As the Marketing Manager for Feel Good Events, I developed and implemented a comprehensive rebranding of their online presence, including all socials (Pinterest, Instagram, Facebook) and YouTube. This role afforded me valuable experience in crafting and executing digital marketing strategies to drive organic growth. I led the development of podcasts, YouTube content, and IGTV series, while leveraging Zoho CRM to execute email marketing campaigns and monitor their effectiveness.*Humble brag* I am proud to have organically boosted Feel Good Events' Pinterest traffic from 104k impressions to 1.1 million, engagements from 1.8k to 36.4k, and audience from 31k to 557.81k within just over 4 months.𝐊𝐄𝐘 𝐑𝐄𝐒𝐏𝐎𝐍𝐒𝐈𝐁𝐈𝐋𝐈𝐓𝐈𝐄𝐒:● Creating, producing and managing visual content from idea to concept for social media platforms (Instagram, Facebook & Pinterest) and YouTube.● Developing, implementing and co-ordinating digital marketing plans and strategies for organic growth across Instagram, Facebook, Pinterest and YouTube.● Developing, implementing and measuring engagement for conversion strategies - Google Analytics, Facebook Business Manager & Social Analytics, SEO and SEM.● Developing podcast and YouTube/IGTV video series from idea to concept: "Emma's Wedding Journey" and "The Partyology Experience".● Editing and creating videos using Final Cut Pro X for YouTube, Pinterest and Instagram.● Designing and implementing new brand aesthetic and ensuring consistency across platforms (YouTube, Instagram, Facebook and Pinterest).● Experience using Canva to create new content for Instagram, Facebook and YouTube.● Creation and management of Instagram story campaigns and Instagram highlights.● Developing and monitoring content schedules via Sked.● Designing downloadable PDFs for website and EDMs● Experience using Zoho, an end-to-end CRM software, for CRM tasks, analytics and tracking, and the development of EDMs.

Melbourne, Australia

● Marketing and creating digital content for partnered brands within the beauty industry (i.e. makeup, skincare and haircare) across social media platforms including YouTube, Instagram, Facebook, TikTok and Snapchat. ● Collaborating, pitching ideas and negotiating contracts and deals with brands.● Employing analytical tools such as Google Analytics, Google Keywords, and Social Analytics to successfully reach target audience, increase engagement and grow online presence. ● Personal branding to achieve consistent image, creating and keeping video schedules and replying to business related emails.● Engaging with Instagram followers and YouTube subscribers in both comments and messages, and building genuine relationships.

Victoria, Australia

During my tenure as a Marketing Coordinator at Churches of Christ Financial Services (CCFS), I focused on leveraging data-driven insights to drive strategic marketing initiatives. My primary responsibility involved analysing CRM data and utilising tools like Microsoft Excel and Sales Force to meticulously build prospect client lists. While my time at CCFS was brief, I also contributed to the organic social media marketing efforts across LinkedIn, Facebook, Instagram, and Twitter platforms. Additionally, I assisted in the development and coordination of digital marketing plans and strategies aimed at enhancing brand visibility and engagement. My experience at CCFS provided me with valuable insights into the realm of marketing and strengthened my ability to leverage data for informed decision-making.𝐊𝐄𝐘 𝐑𝐄𝐒𝐏𝐎𝐍𝐒𝐈𝐁𝐈𝐋𝐈𝐓𝐈𝐄𝐒:● Analysing CRM data and building prospect client lists using Microsoft Excel and Sales Force● Organic social media marketing across LinkedIn, Facebook, Instagram and Twitter platforms● Assisted with the development and implementation of digital marketing plans and strategies● Measured engagement for conversion strategies● Assisted with creating and delivering EDMs including digital copy writing and running email campaigns

Southland

As a Sales Associate at Jetty Surf, my responsibilities included achieving key performance indicators (KPIs) and surpassing daily sales targets through effective upselling techniques and the cultivation of strong customer relationships. I prioritised understanding and addressing customer needs, ensuring personalised recommendations and an enjoyable shopping experience. My approach combined sales expertise with empathy and professionalism, resulting in both satisfied customers and consistently successful sales outcomes.𝐀𝐂𝐇𝐈𝐄𝐕𝐄𝐌𝐄𝐍𝐓𝐒:Awarded "Sales Staff of the Season" in 2015 for consistently achieving the highest KPIs.

Braeside

Internship focused on client relationship building, organising fundraisers and performances, and email communication in a creative industry.

Bachelor Of Business, Marketing

Certificate Iii, Hospitality (Kitchen Operations)

Activities and Societies: Received the Vocational Education and Training in Schools (VETiS) Student Award in 2014

Education record

Activities and Societies: Creative assignment short-listed to be displayed in the Melbourne Museum for the VCE Season of Excellence