Emily Lewis Email & Phone Number

San Francisco, CA, US

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San Diego, California, US

Spearheaded the development and execution of comprehensive marketing strategies aligned with business goals, resulting in marketing sourcing 60% qualified pipeline and 63% won revenue in 2023. H1 2023 alone saw a 140% increase in new business opportunities compared to all of 2022 + 2021 combined. Pioneered digital marketing strategies, leveraging SEO, SEM.

Foster City, CA, US

Oriented the marketing team around three north star metrics: organic traffic, conversions to free trial, and pipeline generation to assist with both sales and product-led growth strategies. Within 30 days of starting my role, we had 7X conversions to our free trial by introducing new programs and channels and optimizing existing content to accelerate.

Santa Clara, California, US

Managed a team of campaign mangers, digital specialists, and marketing operations professionals. Sourced 45% of the pipeline and met our pipeline goals quarter over quarter. Successfully tracked volume, velocity and conversion rates throughout the funnel and reported on full funnel metrics. Doubled our web traffic in one year from 60k to 120k. Increased.

Foster City, CA, US

Managed a demand team of marketers and sales development reps to scale revenue with 284% year-over-year growth and over $30M in pipeline creation annually. Primary activities included developing content (webinars, ebooks, videos, case studies) for top-of-the-funnel demand generation; investing in and maintaining marketing operation technologies (Marketo.

Foster City, CA, US

First full-time marketing hire. Directly responsible for all aspects of marketing including digital marketing, event marketing, email marketing, SEO, and content marketing. Developed all foundational materials and managed the implementation of SFDC and Marketo. Developed and executed a hybrid ABM/traditional demand generation strategy across all channels.

Fremont, California, US

Led all marketing activities by formulating the strategy, positioning, messaging, key tactics, budget, and dependencies of all projects to deliver business results. Drove alignment across Sales, Product, and Marketing functions to realize the shared goals of the marketing plan. Implemented first nurture campaign that has generated pipeline worth over.

Palo Alto, California, US

Initiated and managed email nurture campaigns and implemented lead generation programs by creating relevant campaigns, messaging and branding. Managed all marketing trade shows and events, including the selection of events, securing event sponsorship, and facilitating all logistics. Managed the development and moderation of all webinars. Managed the.

Jersey City, NJ, US

Worked across multiple departments and campuses in Europe, Asia and America to rebrand Coupons.com. Project scope included thousands of pieces of collateral across all touch points—including websites, apps, email campaigns, corporate and press kits, onsite signage and the creation and launch of the first brand book. In conjunction, managed the day-to-day.

Minneapolis, MN, US

Provided strategic direction to help develop and implement successful client marketing campaigns, event collateral, and digital projects. Initiated and prepared proposals and creative briefs to expand client relationships and develop new business. Evaluated all internal concepts against clients’ business objectives. Worked with project managers and.

Palo Alto, CA, US

Member of a full-service, award winning design and multimedia agency. Managed client interaction from initial contact and proposal, to account management to final delivery of all creative and final files. Acted as liaison with the creative and production teams, as well as the web development team to determine best solutions for web design and content.

Cambridge, MA, US

Worked collaboratively with multiple client teams and MIT senior faculty to design and deliver a portfolio of 12 – 15 executive-level education programs annually for Global 1,000 clients in the energy, pharmaceutical and telecommunication sectors. Managed each program by providing business development support for prospective and new clients, negotiating.

Cambridge, MA, US

Provided program support for a joint venture leadership training program between MIT and a major energy company.