Emily Lewis Email & Phone Number

San Francisco, Ca, Us

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San Diego, California, Us

Spearheaded the development and execution of comprehensive marketing strategies aligned with business goals, resulting in marketing sourcing 60% qualified pipeline and 63% won revenue in 2023. H1 2023 alone saw a 140% increase in new business opportunities compared to all of 2022 + 2021 combined. Pioneered digital marketing strategies, leveraging SEO, SEM, and social media channels, including a website relaunch that resulted in 4X website traffic and 3X demo requests. Cultivated a strategic partnership with Databricks, leading to 10X on joint activities and 20X the number of leads we generated at Databricks premier event, Data and AI Summit. Implemented robust analytics tools and KPIs, enabling data-driven decision-making and optimization of marketing strategies. Orchestrated successful brand positioning initiatives, including securing coverage in Tech Crunch and VentureBeat for multiple funding announcements and several product launches.

Foster City, Ca, Us

Oriented the marketing team around three north star metrics: organic traffic, conversions to free trial, and pipeline generation to assist with both sales and product-led growth strategies. Within 30 days of starting my role, we had 7X conversions to our free trial by introducing new programs and channels and optimizing existing content to accelerate customer journey. Achieved pipeline goals and Incorta experienced record growth in revenue, with Q3 and Q4 2021 being the highest-grossing quarters in the company’s history, eclipsing full year 2020 revenue in the six months ending in December 2021 by more than 20%. Overhauled our SEO and SEM programs to increase web traffic and scaled digital advertising with Metadata and used Mutiny to improve landing page conversions. Introduced a new attribution tool (RampMetrics) and methodology to accurately track full funnel metrics. Improved lead scoring with MadKudu to include both in-product and website behavior in scoring model. Launched a new industry conference, Zero Gravity, a data pipeline event to attract data architects, engineers, and scientists. Inaugural event had over 7,200 registrations. Reported directly to CEO.

Santa Clara, California, Us

Managed a team of campaign mangers, digital specialists, and marketing operations professionals. Sourced 45% of the pipeline and met our pipeline goals quarter over quarter. Successfully tracked volume, velocity and conversion rates throughout the funnel and reported on full funnel metrics. Doubled our web traffic in one year from 60k to 120k. Increased conversion on website pillar pages from 2% to 27%. Doubled the number of app users per month. Launched a test drive in the cloud for true frictionless app download via Appsembler. Worked closely with product marketing to deliver a new piece of content to our database 10 times per quarter, including ebooks, whitepapers, blog posts and webinars. Developed and launched an industry event, Subsurface, that attracted over 10,000 unique registrations across the two events during my tenure. Launched 15 paid media channels (we had zero to begin with). Invested in new and upcoming technologies to improve lead scoring, user experience and paid media spend (Qualified, MadKudu, Madgicx, Influ2).

Foster City, Ca, Us

Managed a demand team of marketers and sales development reps to scale revenue with 284% year-over-year growth and over $30M in pipeline creation annually. Primary activities included developing content (webinars, ebooks, videos, case studies) for top-of-the-funnel demand generation; investing in and maintaining marketing operation technologies (Marketo, PathFactory, Rollworks, FullCircle, SFDC, Incorta) and processes to generate qualified leads and improve conversions rates throughout the funnel; managing key metrics and ROI of all marketing activities through dashboards; and aligning sales and marketing by delivering first meetings (not MQLs) to the field.Backed by GV (formerly Google Ventures), Kleiner Perkins, M12 (formerly Microsoft Ventures) and Sorenson Capital, Incorta is widely deployed in the Fortune 10 and powers analytics for some of the world’s largest and fastest-growing companies.

Foster City, Ca, Us

First full-time marketing hire. Directly responsible for all aspects of marketing including digital marketing, event marketing, email marketing, SEO, and content marketing. Developed all foundational materials and managed the implementation of SFDC and Marketo. Developed and executed a hybrid ABM/traditional demand generation strategy across all channels to meet the companies goals for ROI and growth and developed dashboards to track key metrics.Implemented and managed an SDR team to handle both inbound and outbound leads to deliver first meetings to sales.

Fremont, California, Us

Led all marketing activities by formulating the strategy, positioning, messaging, key tactics, budget, and dependencies of all projects to deliver business results. Drove alignment across Sales, Product, and Marketing functions to realize the shared goals of the marketing plan. Implemented first nurture campaign that has generated pipeline worth over $9.5M. Subsequently implemented vertical nurture campaigns to finely tune our messaging and worked closely with our partners Amazon Web Services and Microsoft Azure to implement co-marketing activities to drive demand generation. Drove the vision, strategy, roadmap, and implementation for all website-related projects. Managed all events and increased lead capture by over 10x. Managed social media strategy (LinkedIn and Twitter) and converted over 200 leads per month and increased followers by over 5% quarterly with minimal budget. Managed LinkedIn Ads, Google AdWords and Pardot.

Palo Alto, California, Us

Initiated and managed email nurture campaigns and implemented lead generation programs by creating relevant campaigns, messaging and branding. Managed all marketing trade shows and events, including the selection of events, securing event sponsorship, and facilitating all logistics. Managed the development and moderation of all webinars. Managed the website on a daily basis using Wordpress and Marketo. Developed and implemented social media strategy. Managed advertising through AdRoll, Google AdWords, LinkedIn, and Facebook. Managed an entire rebrand across all brand touch points.

Jersey City, Nj, Us

Worked across multiple departments and campuses in Europe, Asia and America to rebrand Coupons.com. Project scope included thousands of pieces of collateral across all touch points—including websites, apps, email campaigns, corporate and press kits, onsite signage and the creation and launch of the first brand book. In conjunction, managed the day-to-day development of new projects and provided strategic branding direction.

Minneapolis, Mn, Us

Provided strategic direction to help develop and implement successful client marketing campaigns, event collateral, and digital projects. Initiated and prepared proposals and creative briefs to expand client relationships and develop new business. Evaluated all internal concepts against clients’ business objectives. Worked with project managers and producers to ensure adherence to project schedules and budgets. Clients included: VMware, Stanford, and Promptu.

Palo Alto, Ca, Us

Member of a full-service, award winning design and multimedia agency. Managed client interaction from initial contact and proposal, to account management to final delivery of all creative and final files. Acted as liaison with the creative and production teams, as well as the web development team to determine best solutions for web design and content creation and management. Accountable for delivering all project requirements on time and correctly and succinctly with client's strategic objectives.

Cambridge, Ma, Us

Worked collaboratively with multiple client teams and MIT senior faculty to design and deliver a portfolio of 12 – 15 executive-level education programs annually for Global 1,000 clients in the energy, pharmaceutical and telecommunication sectors. Managed each program by providing business development support for prospective and new clients, negotiating vendor agreements, managing multiple budgets and ensuring an excellent client/customer experience. Researched new revenue streams consistent with the school’s objectives as a member of the MIT Sloan Revenue Generation Working Group commissioned by the Dean.Lead the department’s Core Process Improvement Team (CPIT) to develop innovations to reduce excessive spending, design quality-assurance processes, improve sustainable practices and create cross-department communication.

Cambridge, Ma, Us

Provided program support for a joint venture leadership training program between MIT and a major energy company.