Eric Milhizer Email & Phone Number

Irving, Tx, Us

Finally, an energy company that doesn't suck! Save Money. Save the World. With Pogo Energy, you could save $300 or more a year with 100% clean energy in Texas. All with no deposits or annual contracts - and never any BS (bill shock)! Playing my part in one of the fastest-growing residential electricity companies in Texas. Go Pogo.

Irving, Tx, Us

• Working with CEO, reversed 6 months of double-digit declining revenue within 90 days• Overhauled service pricing model yielding a turnaround from negative 20% gross margin to positive 40% gross margin with 120 days• Rewrote strategic business plan, enabling $2M in (incremental) Series A funding and restructuring of over $5M in debt and liabilities• Responsible for all online sales and marketing, including launching Affiliates programs, email marketing, social engagement, PR and search engine marketing• Managed all aspects of product fulfillment, refurbishment, and inventory management• Managed all aspects of customer service, including outsourced, off-shore care teams• Created and delivered all company-wide KPI reports, including financial, operational and sales goals

Austin, Texas, Us

• Drove over $3.5M in new account and $3.0M existing account annualized run-rate revenue in first 5 months• Reporting to CEO: responsible for all aspects of marketing with focus on B2B demand generation• Managed a team of marketing, design and development employees across multiple cities and countries supporting multiple GMs / business units – delivering requirements on time and on budget• Responsibilities included: developing Account Based Marketing (ABM) program, instituting rigorous Marketing ROI and LTV analysis processes, plus managing all content marketing, digital, SEO/SEM, display, PR, social, branding, news media, Gartner analyst and trade show activities

Los Angeles, Ca, Us

• Drove 4X increase in sales in under ten months while maintaining 30%+ EBITDA margins through hyper-local, multi-cultural marketing, retail stores and street team sales efforts• Managed all aspects of branding, marketing, advertising, PR, digital (SEO/SEM, e-commerce), social, product management, pricing and promotions• Responsible for all product selection, procurement and fulfilment of over 50,000 devices per month• Reported directly to CEO and Chairman of the Board; also reported to the President and the COO• Transformed four brands to a single, reenergized brand by collaborating with Publicis North America• Renegotiated Walmart terms and pricing strategy resulting in 2X sales and 2X EBITDA margins• Created patented Forever Data product – revolutionizing the way customers buy wireless data: they get to keep the data they’ve paid for without monthly expiration dates; fast followers of this innovation are T-Mobile (Data Stash), AT&T and Tracfone (rollover data)• Launched rebranded, bi-lingual website for consumers and small businesses in under three months, with full e-commerce and digital marketing support

Bellevue, Wa, Us

• Drove $1 Billion in new market cap value, collaborating with CEO, Bain Consulting and executive management; drove CEO’s vision to reality in partnership with IT, operations, marketing and sales• Delivered $500 million in new annual revenue by creating and delivering big-data, targeted direct marketing program, achieving double-digit response rates (best response rate achieved 25%)• Created and built national retail sales team, delivering over $150 million annually; managed all P&L of national retail channel; closed Walmart, Best Buy and Target within first 12 months• Initiated and launched MetroPCS Program Management (PMO) group: responsible for managing all cross-functional team leaders to launch major corporate initiatives (see HBR: Kotter, Accelerate) • Led competitive analytics and pricing strategy leading to $20 million in incremental EBITDA • Identified prospects 400% more likely to choose MetroPCS by developing customer segmentation and predictive analytics model with Nielsen / Claritas

Basking Ridge, Nj, Us

Responsible for all corporate marketing and sales operations activities including indirect channel management, inside sales, sales operations, branding, direct (ABM) marketing and advertising• Managed over 20 employees in three departments: marketing, sales and B2B sales operations• Rebuilt the marketing group from the ground up after suspension of marketing activities in 2001 including: print and online advertising, pricing, promotions, PR, collateral and product management• Managed roll-out of all new paging products, including user acceptance testing, pricing, promotions, unique product features, launch plan and development of sales collateral and training• Developed and launched online advertising campaign increasing inside sales by over 75%, contributing >50% of all new customer revenue and providing >100% ROI on advertising expenditures• Launched online and direct mail marketing initiatives to increase My Account usage; increased automation to over 33% of customer service calls; achieved 40% response rate on customer surveys

• Managed all P&L of business; negotiated terms for $1 million in angel funding• Developed all aspects of business plan, including industry research, sales and marketing strategy, and pro forma financial statements with revenue targets, capital expenditures, and ROI

Basking Ridge, Nj, Us

Directed all aspects of interactive marketing, e-commerce, corporate development and wireless strategy. Led a staff of twelve managers and contractors.• Directed and managed all aspects of eCommerce, including: P&L results, pricing, distribution, channel conflict, advertising, customer service support, and application architecture• Helped close over $5 million in new sales teaming with sales executives and General Managers

Espoo, Southern Finland, Fi

• Partnered with regional sales executives to close $10M in new revenue in first six months• Managed all Voice Over IP (VoIP) telephone chip product requirements and sales strategy• Managed $30M revenue in telecommunication semiconductor product lines

Chicago, Illinois, Us

Managed development teams for voice and data products: 2G / 3G cellular infrastructure.

Armonk, New York, Ny, Us

Interned six months each year as hardware and software developer.

Mba – Completed Core Curriculum Prior To Transfer To Smu, Marketing

Mba, Marketing, Finance

Bsee/Cs, Electrical Engineering / Computer Science