Emilia Di Luca Email & Phone Number

Toronto, Canada Area

Toronto, Canada Area

Toronto

• Supported the development and execution of Toronto Hydro’s external proactive, reactive and crisis communications and strategies to raise and maintain brand awareness among stakeholders
• Supported the development and execution of Toronto Hydro’s strategic digital communications campaigns for marketing, customer care and communications programs
• Assisted in managing social media channels (Twitter, Facebook, YouTube, LinkedIn and Instagram), including content development, customer engagement and monthly reporting
• Assisted in managing Toronto Hydro’s corporate website and outage emergency website – trained as the social media coordinator in emergencies

Toronto

• Represented Toronto Hydro at community and corporate events delivering key messages on Conservation and Demand Management, customer care, safety and emergency preparedness
• Wrote content for webpages, social media posts, blogs, the annual report, award submissions and newsletters, among other communications
• Monitored and accurately scored thousands of media mentions to generate accurate campaign and corporate key performance indicator reports

• Wrote reviews according to the publication's style guide and 48-hour deadline
• Researched and interviewed artists to write clear, concise interview-articles
• Engaged art professionals in Twitter discussions, increasing retweets and replies for The Theatre Reader
• Regularly retweeted and shared relevant theatre stories via Twitter to boost engagement
• Provided live updates via Twitter to cover the SummerWorks festival and promote The Theatre Reader's coverage

Mclaughlin College, York University

• Approved edits according to MacMedia's style guide and the Canadian Press Stylebook
• Led a team of 20 writers, editors and graphic designers to produce and distribute monthly magazine issues to more than 50,000 students and staff on campus
• Managed operations (events, budget, delivery, distribution, website and social media) to ensure tight deadlines were met and high-quality work was produced
• Collaborated with the president of McLaughlin College Council regularly to build and maintain strong external relations
• Became the first editor-in-chief to publish the council budget, resulting in greater transparency and trust among the council and the student body
• Revitalized MacMedia's online presence via Twitter, Facebook and Wordpress website, increasing followers and engagement

York University

• Wrote and edited current, relevant articles for sports and health while also contributing articles for the features, opinions and arts sections
• Contributed to biweekly meetings with feedback and ideas of internal and external submissions
• Edited external submissions made to the health and sports section
• Promoted to editor-in-chief after one-year on staff and received the Editor's Choice award

• Accurately edited articles according to the Canadian Press Stylebook to ensure consistency
• Maintained and strengthened writers' voices while making the copy clear and error-free

• Pitched article themes and solicited interviews via email from experts in men's fashion
• Wrote two articles per month for the Expert Advice blog according to strict deadlines and the Canadian Press Stylebook
• Researched current events and trends in the fashion industry to produce accurate and relevant content for articles

• Conducted interviews with notable actors and singers to produce feature articles
• Wrote and edited feature articles

Certificate, Digital Strategy & Communications Management

Ontario College Graduate Certificate, Corporate Communications (Co-Op)

Activities and Societies: VOICES 2015 Speech Competition

Specialized Honours Ba, English And Professional Writing (Institutional Stream)

Activities and Societies: York University Theatre Critics, McLaughlin College Council, McLaughlin Frosh Boss, MacMedia, YUSA

High School Diploma, Regional Arts Program (Rap) Certificate, Honour Roll

Activities and Societies: Regional Arts Program, Theatre