• Assisted in campaign photoshoots• Increased engagement on Instagram by 85%• Analyzed KPI’s to ensure the success of each channel content strategy• Approached brands and influencers for endorsements and collaborations• Researched opportunities across online media channels to increase brand awareness• Developed stackable visual contents for Instagram stories and feed along with short-form videos• Organized campaigns and promotions while monitoring performance and engagements to guide future works• Implemented Google Analytics to measure web traffic to content (conversion and bounce rates) as well as to determine effectiveness of content created• Analyzed data to better identify target market, such as demographics and location, to better understand the market for marketing effectiveness• Aided in customer inquiries, explaining products offered, and understanding the wants and needs of customers to better deliver and improve customer satisfaction

• Gathered data detailing how long it takes to complete each task throughout the day to better understand ineffectiveness and what could be done to increase the team’s efficiency and productivity• Aided others in analyzing to identify and solve any issues such as incorrect or missing data• Account for digital assets sent and returned by outsource vendors and investigate when needed• Trained other Digital Asset Coordinators to perform morning and afternoon allocation seamlessly• Managed digital assets created by 40+ photographers across three warehouses, all being consolidated to a single retouching workflow• Investigated overdue SKUs to determine the issue and worked closely with the photography and retouching teams to bring all discrepancies to resolution• Oversaw consignor requests via Zendesk while deciding if requests could be fixed in-house or if it needs to be redirected to the photography and retouching teams• Collaborated with colleagues to better understand the current system (Zendesk) and processes to develop new and improved procedures to increase efficiency and cut unnecessary costs

• Created mood boards and curated merchandise for promotional photoshoots• Developed a content and frequency social media plan for HuntStreet’s Instagram and blog posts• Surveyed consigners and buyers to better understand how to improve selling/shopping experience• Maintained positive relationships with customers and stakeholders while improving customer engagement on social media

• Developed and organized a marketing pitch for Tart Collections• Organized events and collaborations along with budgeting plans• Analyzed social media pages and suggestions made were used and interpreted by the company

• Oversaw offline stores and rearranged merchandises• Created line sheets, delivery orders, and stock inventory for online and offline merchandises• Helped with social media marketing and revamped the website to better fit the designers image• Derived strategies for customer retention by communicating directly to clients to better understand their needs, expectations, and satisfaction

• Approached clients and showed them the different textiles we offer• Learned cost calculations and the steps of ordering to producing within the company• Observed the different ways to approach clients and ways to respond to conflicts based on its own situations