Ristorante Red Fish,è l'incontro di passioni, entusiasmo, energia, immaginazione e tradizione. E' amore.Cucinare è l'unica forma di espressione del fare umano in cui si incontrano necessità vitali, processi rigorosi, estro creativo e soddisfazione di tutti i sensi. La cucina in essenza è un lavoro artigianale, che deve sprigionare la creatività come espressione di quei princìpi e di quelle tradizioni che rispettano la materia prima.

Define commercial and promotional policies.Strategic planning for the allocation of tasks and functions for all sales channels, monitoring, managing and optimizing overlapping; establish sales objectives; budget management for all sales channels. Internal and external Data analysis and subsequent identification of opportunities arising from the market.Collaborate with other divisions to establish Marketing and Trade Marketing plans that best promote the strategic vision of the company and the achievement of sales objectives.Definition of incentive and variable pay for employees and vendors of all sales channels.Coordinate employees’ activities in order to achieve the desired results.Frequent shadowing with sellers all over the country, visiting customers and the DFL & DFC Warehouse

Responsible for the sales division composed of three levels of reports: 6 Area Managers, 3 Field/District Managers, 45 agents e 65 Customer Consultants:Define objectives, guidelines, values and styles of approach to the market by monitoring their application and developing corrective actions.Creation of an incentive plan for the Field/Area Manager and for all customer consultants.Co-responsible for the start-up of Delivery of Metro Italia and its implementation in the assigned area (Center and South of Italy).Definition of the values for budget allocation and the incentive plan of all sales channels. Monitoring and optimization of all the Marketing Mix levers through the direct collaboration with other divisions such as Operation, Purchasing Director, Financial Director, and the Marketing and Communication Director. Make constant travel, ensuring the monitoring of each sales team throughout the territory of competence, traveling for 2/3 of the time

Responsible for the clients Horeca (wholesalers) and Cash&Carry (Metro) within the Lazio region.Manage the negotiations between the company and the clients through the elaboration of personal commercial strategies.Manage the activities of customer planning. Coordinate the activities of the sell-out agents, monitoring periodically the results, and suggesting corrections, and guaranteeing the effective implementation. Oversees the operative planning.Responsible for the evaluation of new distribution channels.

Design, develop, train and implement the management processes necessary for a correct planning of the commercial and marketing strategies, defining the instruments and actions needed to achieve the objectives in compliance with the company’s guidelines. (CRM, brand plan, customer plan e channel plan).Responsible for the coordination of the Innovation Development Process Team ensuring the achievement of the established objectives within the established timing.

P&L management with a special focus on the COGS saving & rationalization to achieve the sustainability of the product/brand portfolios.Needs analysis of the potential market both in terms of quality and quantity, design and implementation of marketing activities, promotion and communication ATL and BTL.Gather and elaboration of statistical data (Nielsen, IRI Infoscan, Oracle and internal data) on the evolution of the market, the types of promotion used in the industry and new products launched by competitors.Planning and execution of the strategic plan for the re-launching of soda drinks. Identification of the new brand positioning for the citrus range with Sanpellegrino brand.Creation of the MBS and Brand Plan. Volumes forecast, monthly data, sales objectives (area, channel, reference).

To start-up the new business model and to establish the new headquarter in Rome. To define commercial objectives and to develop client portfolio.To analysis and realize a new magazine titled “2Night” (currently a large distributed free-press in the main cities of Italy). To organize music and entertainment events in connection with the marketing division.