• Define, drive, and execute the digital marketing strategy for a $30B regional bank in the Southeast United States• Manage IBERIABANK’s social media presence across multiple channels, including content generation, copywriting, graphic design, photography, video + video editing, and navigating Compliance• Design, execute, and optimize online advertising campaigns using Google Adwords and paid + organic social media• Host an associate only podcast that serves as an internal communication tool, and a public-facing podcast for IBERIABANK Mortgage• Analyze campaigns and create reporting packages to show the ROI of digital investments and initiatives• Maintain and enhance IBERIABANK’s public-facing website, including operation of the website’s CMS and marketing automation platform, and light HTML• Ensure IBERIABANK’s digital channels are consistently branded with all other marketing and communication channels• Develop best practices related to digital, marketing, and social media that are used across the entire Company• Serve as IBERIABANK’s digital expert and ambassador by facilitating regular training and educational sessions to keep the Company and its associates at the forefront of what is happening in the digital world

Participated in a nationally acclaimed securities research program where I was part of an analyst team that was responsible for publishing an investment research report and developing cash flow and earnings models for Team Inc. (TISI/NYSE), a Texas based industrial services company. The reports are distributed to more than 20,000 investors and can be found at www.burkenroad.org.