Why noFluff? Because in a world full of noise, I believe in cutting through the fluff to deliver what truly matters: results. I combine efficiency and pragmatism with a positive, problem-solving and forward-thinking mindset. Whether it’s refining your MarTech or crafting a standout marketing strategy, my approach is simple—no frills, just smart solutions that get the job done !I bring years of experience in managing MarTech in an international organisation, convincing executive boards, but also delivering pragmatic, results-driven solutions on a startup budget.CRM & Marketing Automation :- Advise on selecting, implementing, and optimizing CRM and Marketing Automation platforms.- Apply a tailored, hands-on approach to maximize efficiency and lead generation capabilities.MarTech, Digitalization & Automation:- Implement MarTech solutions to streamline processes and enhance automation.- Drive digitalization efforts to improve overall business efficiency.- Support change management. Website Strategy & Project Management:- Develop business cases and manage projects for both small-scale and international websites.- Optimize website performance and user experience to align with business goals.Marketing & Communication Strategy:- Develop go-to-market strategies, craft compelling fundraising narratives, and identify lead-generating activities.- Conduct competitive research and provide actionable insights for quick wins.- Test innovative, low-cost communication methods and proof-of-concept strategies for new market segments.

HubSpot Implementation & Management:- Led the implementation of HubSpot for marketing and sales alignment.- Oversee daily management and ongoing platform enhancements to drive lead generation and support business growth.Website Creation & Management:- Led the company website's design, development, and continuous optimization.- Ensured website performance aligns with business objectives and enhances user experience.Rebranding & Positioning:- Directed a full rebranding project, including all communication materials: logo, pitch decks, video content, and website UI.- Led the positioning strategy to align with market expansion goals.Lead Generation & Thought Leadership:- Drove lead generation initiatives and established a thought leadership agenda through webinars, tradeshows, and whitepaper co-authorship with key partners like Michel Sapin.- Created and managed high-value content to increase brand visibility.Partnership Management:- Managed both brand collaborations and technical integrations with strategic partners to support co-branded initiatives and growth.Social Media:- Developed and executed LinkedIn strategies, significantly increasing engagement and visibility.

Team Management:- Led a team of 14 specialized in Digital Marketing across 9 countries.- Fostered a sense of community among team members.- Supported individual professional growth and development.- Conducted recruitment activities for new team members.- Provided coaching tailored to each country's digital marketing maturity.MarTech Oversight:- Managed contracts, budgets, and compliance.- Ensured adherence to IT security and Data Privacy Policies.- Developed business continuity plans for critical tools and processes.- Facilitated user adoption through training and technical support.Corporate Website Management - Product Owner:- Oversaw maintenance, bug resolution, and enhancement roadmap.- Collaborated with 2 agencies and the IT department.- Localized the website in 6 languages: French, German, Spanish, Italian, Chinese, Korean.- Executed migration from Google Analytics Universal to G4.- Optimized SEO for essential conversion-focused keywords.- Quadrupled website-generated revenue.Lead Management Process Enhancement:- Redesigned Lead Management in Salesforce and Eloqua.- Streamlined processes for improved productivity.Crisis Communication:- Supported communication during crisis situations with the activation of digital tools and the team for a follow-the-sun approach

Managed the development of a new commercial website which includes the set-up of a new content management system and its cloud infrastructure: https://www.internationalsos.com/ - Coordinated two agencies and IT departments to develop a new AWS cloud infrastructure and a headless CMS (Sitecore 10). This infrastructure will be used by other parts of the company. - Conducted a comprehensive website development discovery phase including audits, internal workshops, and competitive, benchmarking and best practices research - Oversaw the UX & UI creation, development and deployment - Supervised content migration & creation - Arranged imagery gathering from local marketing teams all across the globe - Trained content team on GatherContent and Sitecore 10- Ensured budget and security compliance - Defined the operational process for bugs management, maintenance, enhancements Integrated the different Chabot set up and integration Tools: Sitecore 10, Google Analytics, Google Tag Manager, Google Search Console, Search Console, Jira, Confluence, GatherContent, Drift

Focus on lead generation, saturation, retention and thought leadership mainly through digital marketing activities. - Manage a team of 5 digital executives throughout Europe (France, Germany, Switzerland, United Kingdom)- Digital Marketing Tools Champion (implementation, utilisation, training, maintenance): Marketing Automation (Eloqua), CRM (Salesforce Classic to Lightning), LinkedIn Sales Navigator, Webinar,(GoToWebinar), SurveyMonkey, SiteCore, Oktopost, Power BI- Ensure consistent reporting through Europe via Eloqua, SFDC, Power BI, Excel- Develop a Social Selling mindset through social selling tools and an Employee Advocacy programme- Support microsite development for the French and German Market- Participate to solution developments and releases for the European Market and organise the European Client Advisory Board- Organise yearly internal Sales and Marketing seminar (+150 employees)Interim to the European Marketing Director position for more than a year: Managed all European marketing activities and coordinate a team of 20 during the director's absence.

- 2016 winner of the Elite Award for Best Marketing Employee- Marketing automation migration, implementation, and training (Marketo to Eloqua)- Lead generation campaigns creation aligned with companies priorities- Lead generation process development to align sales & marketing (scoring, follow-up tasks, reporting)- Utilisation and retention campaigns and client portal creation (International SOS Hub)- Partnership Newsletter creation- Thought leadership whitepaper production to help educate the market

- Coordination and creation of communication material- Coordination of webinars - Internal Communication- Support in all the regional activities: utilisation activities, crisis communication, thought leadership development.

Audit de communication marketingPlan de communication marketing Démarchage---- Do a communication and marketing audit - Develop a communication and marketing plan- Cold calling

• gérer la création d’outils marketing• créer un plan de relations publiques• écrire des textes publicitaires • faire de la veille stratégique ---- project management: marketing tools, tradeshow- create a public relation plan- copywritting for advertising- benchmarking analysis

• organiser des événements• créer des outils de formation • créer une image de marque pour un service • participer à la planification stratégique • assister une recherche marketing---- organise events- design training tools- develop a full branding strategy for a new service- assist the strategic planning of the SME- assist marketing research

Support to Senior Consultant in Marketing Strategy and entrepreneurship for SMEs by developing training and workshops, analysing company processes, market industry, competitors, strengths and weaknesses and brainstorming potential solutions.