Emilie Macmillan Email & Phone Number

Lausanne, Vd, Ch

Lausanne, Vaud, Switzerland

Lausanne, Vaud, Switzerland

Lausanne, Vaud, Switzerland

Lead CHEERIOS brand globally (present in +70 markets, outside of North America), from global strategy definition to in-market execution support:- Brought to life the brand’s new positioning across multiple touchpoints (new visual identity, motherbrand campaign ecosystem, brand activation…). Led the pitch process & onboarding of a new global creative agency.- Led CHEERIOS Portfolio strategy, unlocking the right proposition to win both in lead markets and new geographies. Led core… Show more Lead CHEERIOS brand globally (present in +70 markets, outside of North America), from global strategy definition to in-market execution support:- Brought to life the brand’s new positioning across multiple touchpoints (new visual identity, motherbrand campaign ecosystem, brand activation…). Led the pitch process & onboarding of a new global creative agency.- Led CHEERIOS Portfolio strategy, unlocking the right proposition to win both in lead markets and new geographies. Led core products’ renovation, delivering on brand strategy while generating +1M savings.- Accountable for the opportunity assessment and development of a breakthrough NPD, leading a large cross-functional team. Show less

Lausanne Area, Switzerland

Led Nestlé Breakfast Cereals Global Portfolio strategy and communication: - Accountable for the definition and execution of the core portfolio strategic direction (renovation & innovation) in a context of tightening regulatory landscape globally. Set the company’s Nutri-Score ambitions and path to implementation.- Led the full revamp of our portfolio visual identity (Brand Book, Packaging playbook), for global execution across +40 brands.- Managed the strategic comms plan to build… Show more Led Nestlé Breakfast Cereals Global Portfolio strategy and communication: - Accountable for the definition and execution of the core portfolio strategic direction (renovation & innovation) in a context of tightening regulatory landscape globally. Set the company’s Nutri-Score ambitions and path to implementation.- Led the full revamp of our portfolio visual identity (Brand Book, Packaging playbook), for global execution across +40 brands.- Managed the strategic comms plan to build our brands’ nutrition and taste credentials.- Developed integrated portfolio comms campaigns, from big idea creative briefing to toolkit delivery (TVC, Digital, PR as key touchpoints). Show less

Lausanne Area, Switzerland

Global lead of Consumer Promotions activations, executed on millions of packs, across +70 markets:- Led from end-to-end 4 Global Promotional programs, developing 360° toolkits (pack & POS, TVC, social activation, online redemption platform) and coordinated in-market execution, in a context of digital transformation.- Designed the 2019 Global Promotions Plan, from external partner scouting, to contract negotiation and agreement (incl. movie licensors).

Geneva Area, Switzerland

• Led international digital campaigns for the brand L’Occitane en Provence from creative concept briefing to marketing toolkit delivery (incl. website creatives, e-mailings, display ads)• Briefed and coordinated the global advertising agency to deploy digital activations for key strategic campaigns, working closely with many stakeholders in a 360° approach• Provided strategic guidelines and on-going support to business units for in-market digital activations execution• Provided… Show more • Led international digital campaigns for the brand L’Occitane en Provence from creative concept briefing to marketing toolkit delivery (incl. website creatives, e-mailings, display ads)• Briefed and coordinated the global advertising agency to deploy digital activations for key strategic campaigns, working closely with many stakeholders in a 360° approach• Provided strategic guidelines and on-going support to business units for in-market digital activations execution• Provided countries with search-friendly always-on digital brand content• Coordinated a cross-functional team (web designers, UX specialists, developers) as well as external partners to deliver specific website features (landing pages, sampling tools...)• Appointed Manager in November 2015, managing an Associate Digital Marketing ManagerDeveloped skills:- Management- International and cross-functional coordination- Project management- Entrepreneurship Show less

Geneva Area, Switzerland

• Led international digital campaigns (15 per year) for the brand L’Occitane en Provence (> 55 e-commerce websites worldwide) from creative concept briefing to marketing toolkit delivery• Coordinated the global advertising agency to deploy tactical digital activations for key campaigns (e.g. Christmas, Mother's Day)• Coordinated a cross-functional team (web designers, UX specialists, developers) to deliver specific website features (sweepstakes, sampling pages, mini-site, skincare… Show more • Led international digital campaigns (15 per year) for the brand L’Occitane en Provence (> 55 e-commerce websites worldwide) from creative concept briefing to marketing toolkit delivery• Coordinated the global advertising agency to deploy tactical digital activations for key campaigns (e.g. Christmas, Mother's Day)• Coordinated a cross-functional team (web designers, UX specialists, developers) to deliver specific website features (sweepstakes, sampling pages, mini-site, skincare diagnosis)• Conducted regular competitive analysis to identify best practices in the digital sphereDeveloped skills:- Digital Marketing- International and cross-functional coordination- Entrepreneurship Show less

Courbevoie

• Coordinated the operational implementation of the brand strategy on diverse distribution channels (restaurants, hotels, nightclubs, mass retail) with trade-marketing and sales teams to deliver flawless execution: management of promotional activities and tailored visibility projects, A&P budget management• Localized the international digital strategy for the French market: development of website & social media contentDeveloped skills:- Project management- Adaptability-… Show more • Coordinated the operational implementation of the brand strategy on diverse distribution channels (restaurants, hotels, nightclubs, mass retail) with trade-marketing and sales teams to deliver flawless execution: management of promotional activities and tailored visibility projects, A&P budget management• Localized the international digital strategy for the French market: development of website & social media contentDeveloped skills:- Project management- Adaptability- Customer-oriented mindset Show less

Asnières-Sur-Seine

• Managed co-marketing plans between Ariel and 2 washing machines manufacturers: creation and roll-out of 2 digital and in-store campaigns; 450K€ budget• Conducted a strategic analysis of P&G laundry portfolio: in-depth study of brands’ positioning, benchmark and new product launch recommendation• Analysed a large-scale multi-brand couponing plan: identification of 220K€ budget efficiencies• Led monthly analysis of market shares and in-store KPIs• Followed-up innovations’… Show more • Managed co-marketing plans between Ariel and 2 washing machines manufacturers: creation and roll-out of 2 digital and in-store campaigns; 450K€ budget• Conducted a strategic analysis of P&G laundry portfolio: in-depth study of brands’ positioning, benchmark and new product launch recommendation• Analysed a large-scale multi-brand couponing plan: identification of 220K€ budget efficiencies• Led monthly analysis of market shares and in-store KPIs• Followed-up innovations’ performances and weighted distribution build-upDeveloped skills:- Leadership- Analytical skills & strategic thinking- Business-oriented mindset Show less

Asnières-Sur-Seine

• Developed and implemented Pampers/Unicef partnership at the retailer Intermarché (creation of trade leaflets, customized POSM, digital communication)• Analysed customer’s sell-out database (integration of market shares into business reports) and presented key results and recommendations in customer meetings• Analysed promotional offers per product category and issued recommendations for future negotiations• Created toolboxes for sales representativesDeveloped skills:-… Show more • Developed and implemented Pampers/Unicef partnership at the retailer Intermarché (creation of trade leaflets, customized POSM, digital communication)• Analysed customer’s sell-out database (integration of market shares into business reports) and presented key results and recommendations in customer meetings• Analysed promotional offers per product category and issued recommendations for future negotiations• Created toolboxes for sales representativesDeveloped skills:- Team spirit- Force of conviction- Interpersonal skills Show less

Région De Paris , France

• Managed the shop during 2 months with a team member: +4% in turnover over the period (vs. LY)• Led stock management: weekly restocking for about 9K€• Managed and created sales animations: boost plan through seasonal promotions and displaysDeveloped skills:- Autonomy- Result-oriented mindset- Team spirit

Master In Management, Programme Grande Ecole, Marketing

Activities and Societies: Treasurer of Radio On Air association • Studies in Paris and London • Specialization in Marketing: Consumer.

Classe Préparatoire Ece, Classes Préparatoires

Specialization in Economics