Emilie Peron Email & Phone Number

Miami Beach, Fl, Us

Southlake, Texas, Us

Leading critical strategic initiatives to drive growth and brand differenciation across various digital channels. ★ Driving digital as a core are of growth with the highest marketing priority for the company. Our efforts focus on maximizing conversions, measured through site engagement, and MQLs★ Developing and executing marketing campaigns that showcase our products unique selling points. We leverage video ads to target key accounts, ensuring our solutions resonate with the right audience★ Delivering precise reporting and analysis of campaign results to justify digital spend and continuously optimize our approach★ Leading a diverse team of marketing professionals including agencies, campaign manager, SEO and CRO expert to execute on marketing strategies★ Ownership of marketing analytics and CRM platforms (Pardot) including audience segmentation, monitoring prospect engagement, setting up marketing automations and ownership of email marketing

Southlake, Texas, Us

Attracting and qualifying more potential customers at Sabre Hospitality by building prospects' relationships, generating qualified leads, and ultimately close deals.★ Developing the digital marketing strategy leading tactical operations to increase product demand, improve the sales pipeline, identify additional sales channels, attract traffic and promote Sabre's online presence.★ Leading the development, curation and deployment of compelling content to attract, engage and increase the conversion rate.★ Owning Sabre Hospitality B2B marketing automation platform (Pardot) and all corporate email communications. Responsible for the technical and procedural infrastructure that supports all of marketing including tools and technology, process, measurement and governance. ★ Leveraging marketing automation and sales/marketing technology to help the team achieve smart "customer-obsessed" engagements that interfaces with SalesForce as well supporting marketing demand generation programs. ★ Advancing strategy for assessing impact of marketing programs through development of standard and custom reports, KPIs, dashboards to track progress and improve marketing effectiveness.

Rennes, Bretagne, Fr

Owning the pipeline creation for enterprise sales at Klaxoon with the objective of meeting monthly and quarterly pipeline targets, leading a team of 5 marketing managers.★ Setting up end-to-end demand generation programs, which include webinars, emails, nurturing, paid media, content syndication ★ Develop and execute innovative, multi-channel campaigns to drive enterprise MQLs and sales pipeline, optimizing models to improve the quality of the leads generated.★ Creating impactful automation nurture programs to improve conversion rates from leads to opportunities. ★ Monitoring the SDR team to ensure quality lead delivery and proper follow-up.

Rennes, Bretagne, Fr

As a Go To Market specialist, I am the direct link between brand marketing strategies, digital tactics, and direct sales initiatives implementations. My role is to provide teams with the right knowledge, the right culture and the right tools to successfully expand in the Americas.★ Executing Klaxoon's brand strategy as a pioneer in hybrid work methods.★ E-commerce strategy development: B2C to large deployment solutions.★ Enabling sales teams with product and messaging training; supporting them in targeting a defined audience and close more deals.★ Nurture leads and accelerate the customer journey through marketing automation.★ Product offering: define and implement action plans & KPI's curating work transformation solution practices in the Americas.

Directing marketing strategy for multiple real estate projects nationwide, including commercial and residential centers, food halls, mixed use large real estate developments. Drive the messaging and positioning and execute a variety of product marketing functions:★ Working cross-functionally with sales, services, product, and operations teams to deliver on joint initiatives that enable CenterStar to win in the market at scale.★ Executing digital marketing assets including segmentation lists and rules, automation programs, email templates and graphics, response forms, landing pages and appropriate success measuring and reporting tools. ★ Command of SEO/SEM and monitoring Google Adwords and other paid digital marketing to attract specific, targeted prospects and audiences. ★ Proficiency in salesforce.com designing campaigns with digital follow-up automation, A/B testing, and similar structures★ Delivering sales training content and assets like solution sheets, brochures, emails, and videos to accelerate sales pipeline growth and conversion.★ Develop market positioning and rationale to demonstrate how Centerstar differentiates against competition.★ Coordinate the creation and update of website, thought leadership, and social media content.

Leading sales enablement and strategic marketing programs and projects as an independent consultant for various companies and industries. Offering consumer insights and competitive analysis that enable sales teams. Developing brand vision and strategy, brand marketing materials, targeted advertising campaigns, market growth strategies, and implementation while managing marketing budgets. Clients include:★ Health Care Utilization Consultants: Developed a brand vision and strategy. Built audience and email marketing contact list. Implemented a multi-channel campaign strategy utilizing digital and traditional to drive sales, activation, and engagement. Developed sales and marketing webinars and workshops to nurture potential clients. Aligned business objectives with the CRM developer and web designer in collaboration with the legal team.★ CLAVIGER: Establishing a business development strategy for a growing niche in the Middle East region and a competitive marketing support strategy for the US market.★ Address Real Estate: Currently designing marketing inbound and outbound strategy to target real estate (broker services) in specific geographic locations and markets.

Illinois, 60616, Us

Hyatt relocated me to support the DOSM and the marketing coordination for this top revenue convention hotel. Mentored, trained, and managed a team of 14 sales managers, developing measurable tactics aligned with revenue goals. Utilized leadership skills to foster creative thinking, and taught marketing as a powerful tool to drive sales. Led the teams marketing efforts, including SEO/SEM, omnichannel marketing, display advertising, social media, and brand collateral. Unfortunately due to Covid-19 many of the strategies were set in place but not executed and/or we weren't able to see the ROI yet. ★ Recognized as the marketing expert within the hotel participating it the overall business strategy.★ Engaged in the Hyatt headquarters marketing efforts for the Chicago cluster.★ Named “Wellbeing Champion” for the hotel, recognized for driving volunteering and employee engagement. ★ Designed a marketing strategy to increase the transient and F&B business through increasing digital spending, acquiring strategic partnerships with South Loop attractions, and creating a targeted communications strategy for nearby corporations. ★ Initiated a well-being effort with non-traditional meeting room setups and layouts for events and created a marketing campaign to promote the initiative resulting in an increase of new business leads.

Miami, Florida, Us

After much success in the marketing manager role, I was promoted into this role to drive the group sales out of the South East market and Maryland while overseeing sales and marketing strategies, and a $350k budget. This was a great opportunity to have a hands-on sales role and get a better understanding of the markets to create effective marketing strategies that would increase production. I also built and analyzed data-driven reports that supported the sales strategies and regional efforts for the entire sales team.★ I created a new role for a Marketing Coordinator and hired, trained, and supervised this position. ★ Achieved 100% production combining innovative and out of the box sales enablement marketing strategies.★ Recognized at the 2019 Hyatt Leadership Summit as an up and coming leader within Sales and Marketing.★ Led a B2C behavioral marketing strategy that contributed to the 100% achievement of the 2019 transient budget.★ Built a portfolio of innovative sales collateral and marketing tools highlighting unique selling points driving an increase of 8% in the group budget, the highest in 10 years resulting in the nomination of Sales Team of the year.★ Implemented B2B marketing strategies with top corporate associations and medical brands, increasing the lead volume in these segments by 10%.

Miami, Florida, Us

Hyatt hired me as the first internal Marketing Manager for this hotel to support the sales team with strategic marketing campaigns to grow the sales revenues. I was accountable for the $350k marketing and sales budget covering B2B and B2C marketing initiatives. I collaborated with the regional brand teams to bring the hotel to brand standards, prepared marketing reports, and led all marketing updates and presentations to corporate. ★ Implemented and restored the Regency brand’s brand compliance requirements ★ Developed five (5) unique selling propositions (USP) and promotional strategies throughout different channels. ★ Created a partnership with the Museum of History to incorporate the hotel’s unique attribute as the first hotel in the downtown area. ★ Employed a marketing attribution strategy partnering with influencers that resulted in social media being a top 5 attribution channel.★ Increased brand.com conversion by 10% and achieved budget.★ Promoted to Group Sales Marketing Manager.

Miami, Florida, Us

After the successful opening of nine locations, I was promoted to lead the marketing efforts for both the NYC and Miami locations with a focus on E-Commerce. Oversaw the delivery and deployment of E-commerce assets (production planning, product copy, imagery) across marketplaces. Managed SEO/SEM, social, retargeting, display, emails, and affiliate marketing using key metrics analytics, site traffic, A/B testings to improve customer experience. Oversaw merchandising analyzing product ranking and top-selling items to maximize selling exposure and managed catalog accuracy across all channels. Led the design, customer service, sales, and IT teams to optimize brand site performance, functionality, and customer experience. ★ Reduced manual processes with technological advancements. ★ Collaborated with the purchasing team to determine product selection and reorders. ★ Achieved 100% of sales goals by implementing a pricing structure (markdowns and exit strategies). ★ Implement paid digital geo-targeted campaigns to grow retails sales and increase brand awareness.★ Aligned digital marketing and in stores offline marketing strategies to sustain brand consistency.★Developed a marketing plan for the opening of nine locations - estimated $9 Million in monthly sales.★Played an instrumental role in the sale and acquisition of the company.

Miami, Florida, Us

Relocated and promoted to open the Headquarters office and work directly with ownership participating in the company’s business development strategy and retail marketing leadership. Established and implemented a sales and marketing plan for the opening of nine locations, hired and trained the sales staff, set goals and objectives to increase sales, and managed the P&L budget. Supervised the overall business (warehouse and delivery, billing and payment plans, merchandising tools, local marketing, and sales) as the point of contact for all store managers with regular visits to each location. ★ Led the opening of nine locations. ★ Established and implemented corporate policies, and customer service procedures.★ Led the VIP customer division initiative for business development.★ Implemented preopening sales and marketing processes and maintained the annual strategic plans for nine locations.

Miami, Florida, Us

Managed two (2) retail locations with up to $1 Million NET in monthly sales. Accountability for floor merchandising, print advertising, and the operations’ efficiency, leading a team of 5 sales managers. Employed interpersonal skills and communication skills to help with sales training and implementing the strategies.★ Negotiated contracts with hotel partners, developers, and real estate agencies, resulting in over $2M in revenue.★ Launched a new local NYC location and a new store in Miami with complete ownership of the business.

Miami, Florida, Us

Vibe Agency is a DMC specialized in live and virtual corporate meetings, events, incentives, conferences, and exhibitions (MICE). I worked under the agency's founder, a Communications Expert who has led the agency in producing more than 1,350 events for Fortune 500 companies. Continuing my passion for the alignment of sales and marketing I created customized proposals that were enhanced by creative PowerPoint presentations to help sales win business opportunities. ★ Participated in the sales process formulating communication with prospects and gathering information for the acquisition of contracts.★ Prepared the organization of the event creating detailed working agendas and schedules.★ Monitored business events for some of the major accounts with events of various sizes. ★ Built relationships with suppliers to improve the company’s competitiveness and personal knowledge of the market.

Miami, Florida, Us

After graduating from Hospitality Management this was my first opportunity to enter the industry. Most of the focus was on sales and putting together itineraries. It is here that I immediately realized the impact that marketing has on promoting destinations. I became curious and applied my knowledge and talents in marketing to the work that I was doing. This was when my passion for the alignment for sales and marketing began. ★ Organized luxury itineraries for affluent individuals worldwide. ★ Oversaw the demands of the VIP clients. ★ Increased the company’s client portfolio by prospecting new businesses.★ Used marketing tools such as surveys to identify the clientele profile and target groups.★ Negotiated contracts with luxury hotels worldwide.★ Participated to marketing projects: created a new website and new brochures.

- Elaborated market analysis: trends, competitors for communication campaigns.- Participated in clients’ proposal by assisting development of advanced presentations.- Prepared and organized internal meetings.

Master Of Science - Ms, Hospitality Management

Bachelor, International Business - Specialty In Tourism

International Business Studies, International Business

Associate'S Degree, Foreign Languages And Literatures, General