Emilie Arnaud-Larrieu Email & Phone Number

Biarritz, Fr

Biarritz, France

- working for CBA USA, based in New York

Biarritz, France

• Manage projects including creative services, branding, visual identitysystems and packaging, events, photoshoots• Write client’s business proposals• Manage budgets, timelines and deliverables• Define creative briefs, coordinate creative work between freelancers, agencies, clients and suppliers.

San Francisco, California

CBA is a San Francisco based creative branding agency with global reach. We believe in the power of imaginative design to create successful and enduring brands that make an impact. We ask bravely and answer boldly in order to build brands with heart.- Developed and implemented effective business strategies, both individually and with management team, that solved clients’ business problems- Drove creative brief development- Drove and executed project approach and work plan- Managed project scope and budget- Oversaw profitability and quality of multiple projects to achieve company goals- Provided day-to-day direction to project team- Collaborated with other client managers- Maintained communication with clients to manage expectations and ensure satisfaction - Developed presentations and leads meetings- Provided timely and constructive feedback to staff- Contributed to growth initiatives by identifying new project opportunities

San Francisco Bay Area

• Define and manage the marketing launch of 2 mobile apps, including go-to-market plan and global strategy to engage users, drive app downloads and revenue.• Lead marketing initiatives and content creation i.e. digital assets, video production, emails, organic social media, promotions, Facebook paid ads. Analyze campaigns performance.• Manage relationships with PR agencies, bloggers & copywriters. Create press materials briefs and oversee media coverage follow up.• Conduct competitive analysis. Participate in writing app development brief to define information architecture, app flow, wireframes and design of a new app to be released.• Be the liaision with business managers and third-party vendors.• Manage one direct report.

San Bruno, California

• Project managed the global execution of digital marketing promotions and incentives.• Drove new Stylist acquisition by creating 360° campaigns including customer-facing marketing materials, emails, website and social media assets, SEO, SEM content, paid ads and affiliates.• Lead and managed the creation and execution of Stylist-facing marketing materials for line launches (site assets, emails, social media content, direct marketing, and print materials).• Defined and implemented Stylist-facing and customer-facing emails including writing creative briefs, defining schedule, collaborating with designers, participating in QA process, overseeing A/B testing, and analyzing email results.• Served as an international liaison to ensure campaigns, emails, and digital marketing tools were aligned globally.• Collaborated with Technical and Site Operations teams to build and launch new promotion functionality.• Worked cross-functionally with marketing, creative, merchandising, communications, inventory, technical, and site operations teams.• Managed partnership with third party vendor (personalized marketing materials).• Tracked and analyzed results from promotions by partnering with finance, email marketing and analytics teams.• Conducted market research by organizing bi-weekly focus groups and quarterly surveys to improve Stylist marketing tools and business supplies.• Monitored competitors’ training, communication and marketing efforts to improve Stella & Dot marketing campaigns.

St Jean De Luz - France

• Highlights: increased e-commerce sales by 15% within 1 year.• Responsible for digital marketing campaigns, photoshoots and licensed products.• Defined and implemented marketing campaigns for the e-commerce website including website, social media assets and blog content.• Created 360° seasonal campaign decks for retail, ecommerce, windows, instore and social media channels.• Analyzed campaigns results by partnering with finance and analytics teams and provided report to management.• Project managed photoshoots including logistics, product selection, creative briefs, team management, and budgets.• Oversaw the development of licensed products and capsule collections from concept to completion.• Responsible for special projects with global marketing teams.• Managed 2 direct reports.

St Jean De Luz - France

• Led the development of 12 collections by defining line plan, briefing the design team, coordinating buyings and determining promotions.• Developed Quiksilver and Roxy accessories for Apple devices - iphone, ipad and laptop cases.• Planned and organized marketing launches and promotions.• Organized range releases and a fashion show.• Coordinated music section by organizing concert lineup, overseeing artists contracts, music licensing and launch of a music album through a brand ambassador.

St Jean De Luz - France

• Project managed the development of 12 collections by defining line plans, briefing the design team, coordinating buyings,production and determining promotions.• Developed Quiksilver and Roxy accessories for Apple devices, i.e. iphone, ipad and laptop cases.• Planned and organized marketing launches and promotions.• Organized range releases and a fashion show.• Coordinated music events by organizing concert lineup, overseeing artists’ contracts, music licensing and the launch of a music album through a brand ambassador.

St Jean De Luz - France

• Implemented marketing actions for partners (Samsung, Evian, MTV, Peugeot, Fiat).• Oversaw athletes and partners contracts.• Wrote reports and ROI for partners.• Organized the production and photoshoot of an editorial ad for the ROXY-PEUGEOT 1007 car.• Oversaw co-branded product development with EVIAN

St Jean De Luz - France

• Managed agendas, organized corporate events and meetings.

Master'S Degree, Business, Management, Marketing, And Related Support Services, Graduated In March 2013

Bachelor Of Arts (B.A.), Political Science And Government

Bachelor'S Degree, English, Italian

Degree in Foreign languages (English & Italian)