Every leader at every organization is looking to harness the power of AI to deliver on their vision for the future. To do this you have to be unafraid to challenge the status quo, and also hyper conscious of trade offs and consequences. At Avanade I’m responsible for global innovation. That includes emerging tech R&D, collective intelligence (insights), and client innovation experience and services. My job is to ignite the creativity of leaders and their teams so they can act boldly, with curiosity, and be driven by a relentless pursuit of excellence so that each of us uses technology to leave a positive, indelible mark on the world — creating new value in how we work, and for the ecosystem of partners, customers, and communities we serve.

My job is to help our teams and leaders at mid-sized enterprises think and act differently by bringing them provocations, points of view, and thought leadership about the intersection of technology and humanity; help them ask and creatively answer the right questions; use design practices to identify patterns and bring ideas to life quickly; and collaborate to determine what is most useful to do now or later. At Avanade we use data, design and engineering to put Microsoft's extensive investments in emerging tech and AI to work for people - leaders, employees, and their customers and partners.As Microsoft's 'Client Zero', our clients have confidence that we know the software and use cases inside out, which means we're able to design powerful solutions and experiences that actually work and scale.Avanade was founded in 2000 by Accenture LLP and Microsoft Corporation, and has since grown to be a 60,000 people joint venture working across 26 countries.

BrandStruck is a start-up that punches far above its weight. We're the world's first database of brand analysis and case studies. It's a simple yet thorough research and education tool for brand strategists and brand marketers. Nothing like it exists in the market; finally strategists and marketers can spend time actually applying brand insights to their programs or portfolios instead of spending so much time doing research... Visit brandstruck.co to discover and compare the brand strategies behind the world's most inspiring companies.

Unreasonable exists to re-purpose capitalism. It's a company dedicated to supporting an international Fellowship for growth-stage entrepreneurs who are solving global social and environmental problems. To date, Unreasonable has actively supported over 250 growth-stage CEOs who have raised more than $6.9B in financing, generated over $5.8B in revenue, and are measurably and positively impacting the lives of more than 730M individuals across 180+ countries. To help scale their efforts Unreasonable partner with institutions and multinationals such as Barclays, Accenture, Pearson, Nike, J&J and the US State Department, who believe that solving the world’s toughest problems is a moral imperative and an unprecedented financial opportunity. I have mentored over 67 growth-stage social entrepreneurs and start-up CEOs for these hand-picked ventures operating at the nexus of advanced technology, global impact, and profit.

As a partner I was responsible for steering IDEO's growth strategy and helping incredible brands and companies effectively use design to innovate more intentionally and rapidly, accelerating progress towards their goals at the lowest possible cost and the greatest benefit for customers, employees and partners. More specifically, I leveraged my experience and network to bring together design excellence, transformation and sustainability in very tangible ways.In working daily with Executives and their teams my role was to move fluidly between abstract strategic discussions and operational details to drive transformation projects at very senior levels and ensure they could scale. I was typically brought into the room as a trusted advisor to challenge assumptions using empathy and both hypothetical and real-world examples that lead to strategic choices related to operational excellence, new product/service/venture development, or organisational models (such as scaling design or innovation capabilities) especially in relation to the role business needs to play with regards to the moment we're in: the future of work (changes to work, the workforce, and workplace), the implications of a cyberphysical future, as well as in the transition to environmental, social and economic sustainability both in the near and far term.

At IDEO we use our long history of design as a process to drive a strategic process and to creatively problem-solve in ways that machines can't. We help companies change by design. Which all starts with purpose and people. It's our promise and it's what gets me out of bed everyday. I led our London Studio made up of wildly smart, change-makers. Together we push each other to achieve more for ourselves and for clients who rely on us delivering the outcomes we promise through design excellence, new innovation capabilities, customer and/or workplace experiences, and end-to-end design of products, services, and ventures.I held responsibility for the market P&L and our financial health in addition to our strategy, business development and growth, design and delivery of our offers, as well as fulfilling our customer and employee value proposition. We achieved record profit, exceptionally high (sustained) employee engagement, and our most diverse client portfolio, with a significant emphasis on social impact and omnichannel delivery.

IDEO is a global consultancy that takes a human-centred approach to transforming organisations so they can change and create a lasting positive impact in the world – from developing and bringing a company's purpose to life, to tangible digital product and service design, to addressing and reinventing major ‘system’ challenges (processes, experiences, value exchanges, behaviours and cultures), and full multi-year transformation programmes.We work with leading organisations in the public, private and social sectors and partner with them to create tangible results quickly through Design Thinking and prototyping, while equipping them with the essential tools and confidence to co-deliver solutions. Our ultimate goal is to make the organisations we partner with self-sufficient so they can own their future, instead of outsourcing it to us or another management consultancy.As Executive Director my role lay at the intersection of business strategy, client relationships, and culture. It was the ultimate opportunity for creative problem-solving and finding inspiration in unexpected places to solve gnarly problems differently-- for leaders and their organisations as much as our own business operations and our people.

In 2016 we underwent a significant marketing transformation. I helped build a new operating model based on distinct capabilities and clear handoffs as well as flexibility to accommodate different BUs, selling motions, and global-local balance. I earned a reputation for being a diplomatic consensus builder, a respected advisor and liaison with a focus on scaling excellence through culture and work product.Insight-driven integrated campaigns surfaced as a necessary new global function to create consistency, cost efficiency, and improved ROI. I was accountable for this new Centre of Excellence, which included driving global marketing alignment and predictability, streamlining multi-stakeholder efforts, delivering incremental revenue across programs, products and services, and raising the bar on innovation through creativity. I reported impact to the Executive Team and the Board across: reputation, relationships, and revenue.I double-hatted to design and manage Pearson's new Digital Channels and Experience function responsible for front-end digital infrastructure and platforms, user experience and design, global ecommerce and digital media, and digital content operations. I also continued to drive Pearson's global social impact agenda integrating it into the business proposition and brand purpose. I ran our first Accelerator helping social enterprises scale their impact, developed global cross-sector partnerships and programs, and executed market-leading awareness and cause campaigns. At the end of 2017 we reached 3 billion people raising the profile of key issues related to the Sustainable Development Goals, drove consumer action via 120 partnerships, and impacted the lives of 7 million beneficiaries. The work I led was listed in Marketing Week's top 10 campaigns due to effectiveness of purpose marketing. Awards: PRCA for CSA, Silver eurobest 2016, UK and Ireland award, European Excellence Awards, IPRA Grand Prix, Shortly Awards, A-List Hollywood 2017

I led the launch of Pearson's new global brand (Jan 2016) ensuring that it was seen internally and externally as bringing the company's brand strategy in line with its business strategy instead of a simple visual identity refresh.I developed content and engagement-driven brand programs and marketing campaigns that were centred on the principles that distinguished our business and tied to opportunities to drive positive impact across both our commercial and social portfolios. I created lasting connections between Pearson and the community (organically and in collaboration with others inc. institutions, brands, influencers, lobbyists, non-governmental organisations, etc.). I have a strong grasp of commercial needs and only drove tactics directly tied to agreed indicators of business outcomes:• Advancing our reputation and brand• Driving growth and innovation for the company• Enhancing customer and stakeholder connectivity• Motivating, engaging and mobilising employeesI was also responsible for developing and executing our new global Social Impact strategy and implementation roadmap: a focus on global/local initiatives to support specific literacy and learning-related community needs as well as targeted humanitarian responses in times of crisis while activating 40,000+ employees to contribute to communities through volunteering and charitable giving.I was also the Campaign Director and led Pearson’s flagship social impact campaign. Project Literacy aims to tackle illiteracy through a convened movement of 120+ partners. By mid 2016 the campaign had reached 3 billion people and exceeded all industry benchmarks by more than double—demonstrating how CSR can truly be innovative and go beyond philanthropy to deliver measurable social impact. ProjectLiteracy.comAwards: Cannes Lion Grand Prix, Cannes Lion Gold, D&AD Wood Pencil, North America Silver Transform award...

Pearson is the world’s largest learning company. In this role I was responsible for bringing to life the vision and priorities of two Business Units through the power of effective storytelling and an ambitious content strategy. I provided strategic guidance and led programs that included integrated marketing and communications, reputation, crisis and change management, financial PR, media relations, brand awareness, thought leadership, influencer engagement and employee communications. I did this for Pearson’s Professional division—which included the Financial Times, Pearson VUE, and Pearson English—and the Office of the Chief Education Advisor led by the esteemed Sir Michael Barber who is responsible for the company's thought leadership and 'efficacy agenda'. My primary focus was on applying an “always on” communications approach that integrates native and curated content across all appropriate channels and markets, with digital and social as the common thread. It’s the rigor of data analytics and the discipline of integrated content marketing that I brought to this large matrix organisation in the process of transforming from a holding company to a single operating business. www.Pearson.comefficacy.pearson.comwww.ft.comwww.pearsonvue.comwww.english.com/

At GlobalEnglish I was part of the executive team and responsible for the strategic development and execution of marketing initiatives designed to help global enterprises—from IBM to Deloitte to Deutsche Post DHL—communicate, collaborate, and operate successfully through Business English. GlobalEnglish's SaaS-based suite of products and services combined the latest research in adult language acquisition with cutting-edge technology. The result: exceptional global workplace productivity and performance.With a marketing team spanning the globe (China, US, Europe), I led high-impact full lifecycle (from acquisition to engagement to loyalty) programs that covered the gamut of marketing activities—from brand development and awareness, high ROI demand generation, product go-to-market and launches, corporate communications and analyst relations, and sales enablement—there was never a dull moment in this role. GlobalEnglish was acquired by Pearson, the world's largest learning company in 2012, and in 2016 effectively achieved a management buy-out to reestablish itself as an independent business. I led the acquisition communications and internal change management. Post acquisition my responsibilities expanded to include my current role as well as leading the internal and external communications for Pearson's English division, of which GlobalEnglish became a part. In 2016 GlobalEnglish completed a management buyout as Pearson focused less on the enterprise language learning sector to once again became the largest company focused on Business English learning for global corporations. GlobalEnglish was acquired by Learnship in 2020.www.GlobalEnglish.comwww.english.com

Intrax is a leading education and travel organization with operations in over 30 countries. I was the Marketing lead for three business divisions, reporting into the SVP of Global Sales and Marketing.• AuPairCare - childcare provision paired with cultural exchange• AYUSA - non-profit international high school exchange programs• Intrax International Institute - international English language schools. I was also responsible for the marketing and communications of the U.S. Department of State's Kennedy-Lugar Youth Exchange and Study (YES) program that provides scholarships for secondary school students from countries with significant Muslim populations to spend an academic year in the U.S. to enhance respect and understanding amongst the nations.My primary focus was to develop and manage growth initiatives for these businesses internationally through partner marketing and, in the U.S., through direct to consumer marketing that included brand strategy, advertising and media planning, SEO and SEM, demand generation, customer loyalty and retention, call center management and optimisation, and global campaigns and product launches.The marketplace was hugely competitive with a small set of big players, which required an unrelenting focus on the customer and competitor analysis, actioning real-time insights, and driving breakthrough ROI.www.intrax.comwww.aupaircare.comwww.ayusa.org / www.ayusaworldleaders.orgwww.intraxinstitute.edu

Soup-to-nuts event and content marketing and programming for demanding businesses including Wired, Texas Pacific Group (TPG), PowerBar, Gap, Prudential and more.www.acieventgroup.com

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