As a Global Marketing & Communications Director, I lead a high-performing international team of 23, driving growth through a metrics-driven approach. I manage omni-channel and top-of-funnel strategies, oversee budgets, and direct daily operations, including demand generation, content creation, ABM, events, and brand development. Collaborating cross-functionally to ensure alignment, I also lead internal communications and PR initiatives to enhance corporate reputation. My focus is on fostering strategic growth across enterprise, mid-market, and long-tail accounts while generating new business.

As the leader of a 23-member team, I develop and implement global marketing strategies to drive business growth and enhance brand awareness. I oversee brand messaging, demand generation programs, and performance optimization through data analysis. Additionally, I strategically manage the marketing budget to maximize ROI and cost efficiency, ensuring the effectiveness of pipeline generation and marketing spend. Collaborating with sales, product marketing teams, and executives, I align marketing efforts with overall business goals.ESI Group, a part of Keysight Technologies, provides reliable and customized solutions anchored on predictive physics modeling and virtual prototyping expertise. Acting principally in automotive, land transportation, aerospace and defense, and heavy industry, ESI software enables engineers to simulate mechanical designs, smart manufacturing processes, and human-centric workflows to make better decisions earlier in the product lifecycle. Keysight is an S&P 500 company delivering market-leading design, emulation, and test solutions to help engineers develop and deploy faster, with less risk, throughout the entire product lifecycle.

Strategic marketing leadership role expanding to manage Southern & Northern, and Central regional-based marketing teams with 15 direct reports. Collaborated with EMEA regional & country sales leaders to drive proposition development, product launches, lead generation, and sales, shaping/executing Account-Based Marketing campaigns, physical events, and comms strategies to create marketing-sourced qualified pipelines to meet commercial & enterprise revenue objectives.Assumed additional dual role in 2018 as EMEA Partner Marketing Director with 2 direct reports + 25 indirect field marketing managers & external agencies. Responsible for marketing for distributors, resellers, Alliances & GSI in 4 regions. Optimized the partner marketing visibility & planning cycle, working with regional marketing directors & field marketing managers to create sales pipeline. Hitachi Vantara is a $multi-billion wholly owned subsidiary of Hitachi, Ltd. with 5,000 employees in 100+ countries & regions. They solve valuable digital challenges by guiding customers from what’s now to what’s next; making data centers more effective to harness the power of customer data, unlock competitive advantages, grow revenue streams, and help digital businesses rapidly scale.

Successfully managed external partners & agencies to drive marketing planning, execution, and deliverables, developing and implementing multi-channel marketing strategies (including Account Based Marketing, events, roadshows, mailings, etc. ) across multiple sectors to help deliver pipeline growth for the sales organization in collaboration with other marketing teams.

• Responsible for building and maintaining a strong and consistent Tivoli brand through a wide range of online and offline marketing channels on Storage, Security, Automation, Monitoring markets

• Responsible for building and maintaining a strong and consistent IBM Software brand through a wide range of online and offline marketing channels on specific Small & Medium Business segment, promoting all IBM Software solutions for SMB market

• Developed a comprehensive demand generation strategy and plan across multiple inbound and outbound channels to drive audience acquisition and engagement

• Responsible for developing, implementing, and executing co-marketing activities with selected partners, and for driving awareness and enablement programs to partners.

• Responsible for the launch and implementation of the joint IBM and Lotus volume licensing program. Set up, planned, designed, and executed all marketing and enablement activities to promote this program to the sales teams, partners, and customers