In a context a global development of cycling, A.S.O. has launched a new series of events for amateur cyclists : L'Etape by Tour de France. The series represents a key asset of Tour de France globalization, and has now expanded to 20+ countries. Events are organized with local business partners through licensing model.-- Overseeing L’Etape Cycling Series, my missions include :Define the strategic orientations & the licence inputsControl the global promotion of the series and synergies between eventsManage a team of 3 project leaders in charge of consulting missions for licenseesConsulting work that covers marketing, communication, and organization guidelines*15 countries *20 events *50 000 riders-- Organizing Garmin Triathlon de ParisDefine and implement a new strategy to grow the eventPlan and ensure the efficient delivery of the eventLead teams and develop in-house triathlon expertise *4500 triathletes *600 volunteers

Overall project management including event planning, communication strategy, deals with public/private partners, budget forecast, coordination of internal supports, management of suppliers.-- L'Etape by Le Tour de FranceConsulting missions for licensees : L'Etape Australia, L'Etape China, L'Etape Taïwan, L'Etape BrasilDevelopment of the license assets (Tour de France xp contents, digital tools)Control of marketing, communication, and organization guidelines.Managing processes and internal communication within the series' actors.-- The Mud DayLeader in France (8 events, 70 000 participants)International development in Switzerland and Israel through Joint-ventures.

Event coordination including sport management, logistics, medias (press relations, blogs), digital strategy (website, newsletters, social media, mass texting), market benchmarks, volunteers recruitment.-- The Mud DayThe Mud Day is a challenge about 13 kilometers long strewn with 22 obstacles based on assault courses. It's all about water, electricity, ice, and, most importantly, mud and glory.2013 : 1 event2014 : 6 events2015 : 9 events