Entreprise de services en accompagnement à la naissance

- Définition des plans stratégiques marketing et communication pour la fondation afin de soutenir le développement des diffèrent leviers de levées de fond de la fondation et de donner de la visibilité a ses investissements - Refonte totale de l’image de marque de la fondation depuis les recherches qualitatives jusqu’à la mise en place d’un nouveau guide de marque - Développement de campagnes de notoriété de la fondation - Restructuration de l’équipe marketing en re balançant les expertises digitales (embauche d’un senior et d’un junior à la place de deux juniors)- Mise en place de processus de travail pour l’équipe marketing - Membre du comité d’administration - Management: 5 personnes

- Developed promotional campaign and training materials- Forecasted the 2019 promotional alliance budget- Led a patient centric initiative to increase adherence to treatment- Handled internal communication for the “Move to beat cancer” run in order to raise awareness and funds for kidney cancer- Managed the ‘SAVE’ program, a program that helps GP to diagnose Atrial Fibrillation

o Accountable for the brands: Knorr, Maille, Lipton,Hellmann’s,Tabasco, Pure Leaf, Amora.o Strategic planning through 2016 & 2017 Business Strategic Plans & Market analysiso Developing activation for customers: content development for traditional restaurants, elderly homes, take away business (articles, recipes, magazines, videos, fairs and sales tools)o Michelin starchefs management: working in collaboration for recipes and special eventso Digital campaign management: SEO & SEA planning, Facebook Ads, Remarketing Ads, GDN, emailing.o Media planning and PR for professional presso Campaign performances analysis through route to marketo Budget management: 1,5€ million per yearo Building strategic plans and actions for traditional restaurant business on the French market (20 million € TO)o Co-team leader of 6 people: Sales, digital and marketingo Management: 2 people, Junior Channel Marketing and Intern

o Implement and develop the activation campaigns in order to develop operational strategies that will thereafter drive the sale Force (350 sales people) and reach the client through marketing actions and incentives.o KPI campaigns analyses in order to measure the actions efficiency and bring corrections where necessary.o Improve customer loyalty within the Hygiene Business unit, identifying target customers and implement the action plan through loyalty action (500K€ invested in 2015 on this plan) and organizing events for customers such as Roland Garros.o Build partnerships with other companies to generate leads. In 2014 contract with Coca cola Entreprise as a partner for HoReCa market through the digital plateform Pro avec vous.

o Implementation and development of the brand on the Parisian market. Negotiation of new distributors.o Gain Market shares within a geographical area (130 stores) giving visibility to the brand.o Merchandising and highlighting promotions.

o Analyzing Brand and Market performance using GFK panels.o Managing the brand budget and create forecasts (First Marketing Budget of Kraft foodso France).o Implement and manage Brand media plans, from the creative process with the media agencies to the campaign launch.o Reissue any POS using co-branding in order to allow a greater visibility to the brand during the Christmas time.o Managing the digital media plan by building the Facebook community management plan, creatingo Facebook ads, improve the consumer engagement on the Facebook page, developing banners for website and improving SEO.o Implement actions in order to develop direct sales of Tassimo brewers (discount vouchers, promotions).

- Analyse hebdomadaire des résultats de la marque (logiciel Oracle JD Edwards)- Élaboration bimensuelle des tendances cosmétiques et études concurrences approfondies avant chaque lancement produit (magazines, internet, boutiques)- Rédaction et présentation des lancements produits et/ou promotions aux représentants Mary Cohr,- Création et gestion du développement (rédaction, traduction, relecture, validation légale, exécution graphique avec agence de design) des outils d’aide à la vente destinés aux esthéticiennes (poster, présentoir, argumentaire, fiches techniques…)- Élaboration, distribution et analyse de questionnaires pour test produits pour les nouveaux lancements ou reformulation produits.

- Réalisation d'études Média Marché sur SIMM-TGI.- Etude Packagée "Les loisirs des jeunes" dans le cadre des cahiers de tendance consojunior 2010.- Mise en place de nouveaux modèles psychométriques pour l'étude SIMM-TGI.