Emilie Steinmann Email and Phone Number

INTEGRATED BUSINESS MANAGEMENT• Developed and followed a comprehensive and strategic business plan, making adjustments as necessary.• Trained team members on software tools, coached them on company and industry best practices, and mentored them as they developed their skills.• Managed internal and external/client projects with Asana and other project management software systems.MARKETING AND SALES• Engineered a robust content marketing strategy that involved video content production, blogging, email marketing, and social media communication.• Secured new clients through lead generation funnels, past client referrals, and search engine optimization efforts.• Designed promotional graphics and digital interfaces with Adobe Software (Illustrator, XD, Photoshop, and InDesign).• Generated full launch campaigns around new service and product offerings.FINANCE AND ADMINISTRATION• Managed the company’s finances, from budgeting and purchasing to accounts payable/receivable and tax planning.• Developed business technology infrastructure to perform administrative tasks and provide streamlined client services.• Organized client communications, contracts, and payments within Honeybook, a customer relationship management software.CLIENT SERVICES• Designed timeless and versatile brand identity suites, including logos and patterns, color palettes, typeface combinations, and guidelines on how to apply the designs consistently.• Wrote creative and conversion-focused copy for websites, email funnels, and social media accounts.• Designed and developed custom websites on Showit, Squarespace, Webflow, and WordPress with accessibility best practices, user experience, and conversion in mind.• Measured and analyzed data gathered from Google Analytics, Squarespace Analytics, email marketing metrics, social media metrics, and web page heat mapping.• Trained clients on how to use and maintain their technology infrastructure most effectively andefficiently.

Signature Presentations:Preparing your Website for a Digital Revenue StreamKey Takeaways: - Identify their current audience and dream clients in intense detail (especially if they’re not the same people), and fit-check their new digital offer(s).- Learn how to refresh their existing brand messaging and design to set the stage for the new launch content.Growing a Creative Business while Managing a Chronic IllnessKey Takeaways: - It’s possible to grow your business to fit your personal health needs.- There is no shame in imperfection.- With self-compassion, community support, and a flexible business plan, you can grow your business to serve you and impact your community.Increasing Community Engagement with Email Nurturing SequencesKey Takeaways: - Get a clear understanding of why they should create email sequences to welcome new subscribers to their list.- Learn what copy to include, where to put it, and how to schedule it, so they see the maximum potential for conversions.Content Marketing: How to write content that will serve you when you’re busy, bored, or beyond exhaustedKey Takeaways: - Identify their ideal clients’ needs and education “gaps.” What questions do their dream clients have about their main problems?- Identify their primary areas of expertise, their content buckets, and bridge the communication gaps with evergreen content.- Learn how to plan out evergreen educational content and prepare it for disbursement.

• Researched market data, both in the local and global economies, to build a business strategy in linewith consumer needs and spending habits, color and pattern trends, and the most effective shoppingplatforms.• Designed and developed an e-commerce enterprise on the Shopify and Etsy platforms.• Integrated multiple third-party applications such as Zapier, Planoly, and Square to automate processesand create a smooth customer experience online.• Streamlined large-scale order production, reducing waste and downtime by implementing Leanmanufacturing principles.• Cultivated a community of subscribers on social media and the email list, communicating upcomingevents and sharing a behind-the-scenes look into the glass studio.

Worked as a freelance Facebook ad writer for a creative agency, Ad Zombies.

• Designed and implemented the first online admissions (“petition”) process at the college for Associate Degree Nursing, collaborating with Deans and other department leaders across the organization.• Overhauled the Nursing Assistant program registration requirements to reduce sticking points, enhance student success, and increasing retention rates, collaborating with key department leaders.• Analyzed data and proposed changes that resulted in significant improvements to workflows for 24 health programs.• Managed the editing and publication of all website content authored by School of Health Education Program Directors and instructional staff.• Purchased capital equipment and supplies for the Health Education building, with referendum building purchases totaling over $1.2M.• Produced and evaluated departmental budget reports on a monthly basis in Peoplesoft Financials software.• Generated and updated legal contracts with clinical affiliation sites (hospitals and clinics).• Trained new employees on School procedures and tasks.• Managed room reservations and catering for internal and external events.

• Assessed students' needs and advised students concerning an integrated enrollment process using a comprehensive knowledge of financial aid, assessment, admissions, orientation, registration, and records.• Fielded questions and requests from students, faculty, and staff, determining referral points of service within Student Services, across the college, and to external agencies.• Authorized the release of confidential and sensitive records in compliance with regulatory standards.• Facilitated group financial aid and admissions application workshops for students and onboarding training for new staff.• Recruited and enrolled new students at special events and activities.• Performed processing duties related to enrollment services for admissions, financial aid, records, and registration.

• Designed and updated library course pages using Dreamweaver.• Generated accessibility surveys for various electronic resources.• Wrote and published a training manual for this position.• Assembled resources and created online Library Research Guides for Social Sciences.• Created Excel spreadsheets of shelved and missing literature in the reference and Social Science collections.• Sorted book and media order slips and forwarded them to other departments.• Searched availability and pricing for requested books through library catalog programs.• Photocopied and compiled featured articles in publisher and library association magazines.• Searched for and scanned microfilms in the Wisconsin Historical Society.• Compiled bibliographies of guest lecturers on campus for roundtable events.• Redistributed serial publications to different funds within the Social Science budget.