Nexa is the community platform for top tech talent in LatAm, we aim to help them land their dream job or diversify their income sources while democratizing access to top-tier talent for companies worldwide. Join to earn, learn and share with top performers and network with like-minded individuals. Come for the challenge, stay for the fun!

Product-LatAm is the first community for product people in Latin America with currently +3000 members from across the region and many different and interesting initiatives taking place. Join to connect and expand our knowledge and boost the LatAm startup ecosystem.We have sponsored in-person Meetups at some of the largest and most exciting ventures in the region such as Nubank(BR), Clip(MX), PedidosYa (UY), Mudafy (AR), Mendel (MX) and more! Currently leading the following… Show more Product-LatAm is the first community for product people in Latin America with currently +3000 members from across the region and many different and interesting initiatives taking place. Join to connect and expand our knowledge and boost the LatAm startup ecosystem.We have sponsored in-person Meetups at some of the largest and most exciting ventures in the region such as Nubank(BR), Clip(MX), PedidosYa (UY), Mudafy (AR), Mendel (MX) and more! Currently leading the following initiatives:- Tech Challenge: Mexico 🇲🇽 Chapter- Founders Meet Talent @ Colombia 🇨🇴 Tech Week- São Paulo 🇧🇷 Product Community Meetup Show less

As Chief Product Officer, I advocate for our Product Vision and Strategy both inside and outside the company, as well as recruiting and leading our product team towards our goal of empowering +35 million people's financial lives in some of the more complex and underserved markets in the region.Our first product, Cuenta Koban is set to be released in the coming months and we are excited to make it available for our customers so they can join us and be part of our mission from day one… Show more As Chief Product Officer, I advocate for our Product Vision and Strategy both inside and outside the company, as well as recruiting and leading our product team towards our goal of empowering +35 million people's financial lives in some of the more complex and underserved markets in the region.Our first product, Cuenta Koban is set to be released in the coming months and we are excited to make it available for our customers so they can join us and be part of our mission from day one, more on our journey soon! Show less

The majority of Latin Americans who remain unbanked and the existing banking customers deserve a better choice. We offer our users digital financial services that are innovative, easy to use and accessible all in a highly secure digital platform. Koban is on a mission to revolutionize the way money works in LatAm. We are passionate about empowering people’s financial lives through technology and design, driven by our mission to promote financial inclusion in our region.

Nubank is the largest digital bank in the world, one of the 10 most valuable startups in the world valued at over $30 billion, and the leading fintech company in Latin America. In 2020, Nu launched its credit card in Mexico – a country where the unbanked population accounts for over 36 million people. An exciting journey is ahead!

The Digital Product Company, our main focus is to develop successful business models in the digital ecosystem by creating a Product Culture inside the organizations and startups.+10 successfully conceptualized, developed, launched, validated and scaled products in LatAm:- Digital Activation for Global CPG Brand & Global Streaming Platform (Entertainment)- Employee Loyalty App for Global CPG brand (Beverages)- SaaS Platform for Real Estate Industry (Commercial… Show more The Digital Product Company, our main focus is to develop successful business models in the digital ecosystem by creating a Product Culture inside the organizations and startups.+10 successfully conceptualized, developed, launched, validated and scaled products in LatAm:- Digital Activation for Global CPG Brand & Global Streaming Platform (Entertainment)- Employee Loyalty App for Global CPG brand (Beverages)- SaaS Platform for Real Estate Industry (Commercial Leasings)- Online Booking Platform (Fitness/Mindfulness)- Inventory Management Platform (Consumer Goods)- Food supply-chain B2B marketplace (Food)- UX consulting, Main App for Global Mexican Airline (Transportation)- High-end Brand Ecommerce Platform (Fashion)- Apparel customization Shopify App for Made-to-measure Menswear Startup (Ecommerce)- Multi-national B2B Ecommerce Platform (Hospitality)- Multiple Ecommerce Stores for SMB'sTech Stack: AWS EC2, AWS S3, AWS CloudFront, AngularJS, React/React Native, GraphQL, MongoDB Atlas, Firebase Cloud Firestore..API Integrations:Stripe Payments, OpenPay, Auth0, Shopify Storefront, Shopify AdminKey success metrics across portfolio:+250,000 total new visitors (during first week after launch)100% occupancy rate during first month+15,000 total new users (Q1 since product launch)60% Average retention rate (Q1)15% time reduction in the booking process resulted in a 10% increase in booking completion.+700 weekly purchases per user (Q1 results since Go-to-market)25% reduction in Avg. Production Idle Time after identifying bottlenecks in stocking process. (Q3) Show less

Key success metrics:Launching 2 simultaneous products in less than 12 months (CRM / Ad Manager)0 to 1000 high-ticket customers after Year 1 since Go-To-Market (Growth) Achieving break-even with 150K USD in sales after first year Implemented and measured KPIs (Platform/Ad delivery/Lead-gen performance metrics):Connection Rate, Bounce Rate, Total daily impressions, Total weekly impressions, Total monthly impressions, CTR, Video-completion rate, Survey approval rate… Show more Key success metrics:Launching 2 simultaneous products in less than 12 months (CRM / Ad Manager)0 to 1000 high-ticket customers after Year 1 since Go-To-Market (Growth) Achieving break-even with 150K USD in sales after first year Implemented and measured KPIs (Platform/Ad delivery/Lead-gen performance metrics):Connection Rate, Bounce Rate, Total daily impressions, Total weekly impressions, Total monthly impressions, CTR, Video-completion rate, Survey approval rate, Engagement.Led CRM development (Flirt) for Sales Department and Lead-gen analysis of performance metrics.Key Performance metrics (Campaigns):15% increase in Brand Recognition after 2 months of continuous impressions+35% Video-completion rate over Facebook channel performance for same Ads, similar demographics+40% CTR over Facebook channel performance for same Ads, similar demographics Show less

Team role:Problem Identification, Business case, Tech validation/viability, Software requirements documentation, Preparation of Pitch-deck for Seed capital round.Kii was the first mexican startup to explore wireless advertising networks via a cloud platform. In December 2015, we secured a Pre-Seed Capital round from the High Impact Entrepreneurial Fund of INADEM (Mexican Institute of Entrepreneurship).

Led design team to increase CTR performance accross 4 countries: México, Perú, Colombia and Venezuela.Managed 28 people regional team, trafickers, art directors and junior designers.Performance driven collaboration along channels (Re-targeting, CRM, Social Media, Web)Reported Performance Statistics to CMO

Led post-production team for Key Account: Cinepolis (Leading global theater chain)Coordinated design and production for Cinépolis Klic (streaming service) launch campaignDeveloped storyline for Cinépolis Emociones nationwide campaign (México)

Developed visual concepts and storytelling for TV commercials for global brands.Clients such as: Yoplait, Quaker State, Nextel, Monsanto, etc.

Art Direction on motion graphics pieces for clients such as Palacio de Hierro, Cablevision, GNP, and Nextel.