Emilio Gaspic Email & Phone Number

Zagreb, Croatia

Zagreb

• Performed with corporate marketing and team to develop and execute innovative marketing plus communications programs.• Ensured divisional and market segment branding strategy is steady with corporation’s branding strategy.• Responsible for managing and developing marketing and/or sponsorship strategies for NGOs, corporations, SMEs and sports organizations.• Developed and managed organization’s communications to attain or exceed plan• Performed market overview and market analysis for feasibility studies, marketing coaching for SME clients, and also supported the management on product distribution channels.• Performed new product development for own brand and private label from branding & design to packaging material and machinery.• Consulted and developed of new projects - marketing strategy, objectives and plans; branding and marketing communication; implementation of marketing activities (ATL, BTL, trade marketing, social media, corporate communication)Achievements• Successful management of complex structure of sponsorship for Youth Sports Games biggest amateur sports event for youth in Europe.• Breakthrough in social media activities and TV show production for Youth Sports Games.

Zagreb, Croatia

Zagreb

• Organizations and establishment of Marketing as a business function for domestic and export markets (Russia, Serbia, Czech Republic, Romania, etc.)• Collaborated with internal staff, marketing personnel, customers and vendors on product development. • Performed new business development for the export markets in particular Russia.• Developed and maintained relationships with all marketing teams and developed effective strategies. • Responsible for defining marketing strategy, objectives and plans.• Analyzed all business improvement plans and recommend changes if required.• Performed New product development for own brand and private label.• Implementation of marketing activities (trade marketing, social media, corporate communication)Achievements• Achieved new product development - implementation of standard operating procedures (coordination between production, commercial, procurement and marketing)• Successful marketing and commercial support to the business partner developing our presence on the Russian market• Procurement for packaging material – implementation of standard operating procedures (ERP and procedures changes)

Zagreb

• Consulted and developed new projects within fields of marketing, branding and marketing communication, web-based/ online marketing techniques.• Responsible for marketing & sales coaching for SME clients, as well as web development project management.• Market overview and market analysis for feasibility studies.• Managed and developed marketing and sponsorships policies for Sportmark’s key clients (ATP Croatia Open Umag, T-Com 1st Croatian football league, Croatian tennis association – Davis Cup & Fed Cup, Youth Sports Games, Erste Plavi Pension Fund, Zagrebacka bank/Unicredit, Ivan Ljubicic, …)• Responsible for managing and developing marketing and/or sponsorship strategies for corporations, SMEs and sports organizations.Achievements• Consulting projects under SMEPASS program - promotion and provision of advisory services to small and medium-sized enterprises.• Created websites for SportMark agency, Croatian Tennis Association.• Successful credit arrangement with HAMAG/HBOR for feasibility studies clients.• Successful management of complex sponsorship projects for clients like 1st Croatian football league, Youth Sports Games (biggest sports event for youth in Europe), Croatian Tennis Association (Davis Cup and Fed Cup)• Successfully designed and introduced of new methods for brand sponsorship platform decision making & sponsorship metrics (ROS) to the Croatian market for SportMark agency.

Buzet

• Responsible for development and implementations of marketing and sales plans & policies (leading the sales team, yearly contracting with key account clients, etc.)• Responsible for development of the short and mid-term business strategy.• Purchased new production equipment & raw materials.• Introduced the new sales team, and stopped the sales trend downfall.Achievements• Revitalization of main brand and development of a new brand portfolio• Introduction of the new packaging (ranging from new equipment, new package containers, new sizes, redesign to distribution to the market)

Zagreb

• Created and implemented strategic account plans to enhance business growth. • Responsible for project management & coordination with international and domestic clients, suppliers and different functions inside the Group – creative, media planning and buying, event, public relations.• Performed production management (TV, radio, print, web).• Applied market research findings in development of marketing communications strategies.• Key accounts: Heineken/Karlovacka Brewery, PEPSI COLA, Lura Dairy Industry.Achievements• Successful implementation of the new communication strategy and total brand redesign for Karlovacko beer from ATL, BTL, website and product design.• Performed corporate redesign for Karlovacka Brewery (visual identity system development)• Awarded advertising campaigns for Karlovacka Brewery.• Communication coordination in successful re-launch of Pepsi on the Croatian market.

Zagreb

• Provided support and guidance to account management team. • Responsible for project management & coordination with international and domestic clients, suppliers and Agency in-house departments (creative, planning and buying, event, PR).• Responsible for developing and implementing marketing communication strategies, and coordination of production (TV, radio, print, web) and events• Performed strategy development in marketing communications for new businesses, and also mentored junior staff.• Key accounts: PLIVA, InBev/Zagrebacka brewery, Coca-Cola, Nestlé, Unilever, Ministry of Economy, Mercatone Emmezeta Mall Centre, Nova Bank (current OTP Bank)Achievements• Completed re-branding for Cedevita powder soft drink from 1998 until 2001• Built website for Pepermint sweets brand, Mingo project.• Served as a project manager for PLIVA’s shares first IPO in Croatia.• Successful implementation of marketing communication strategy for Stella Artois brand from 1999 until 2002• Supervision of Coca-Cola communication repositioning project• Introduced new marketing communication standards for Nova Bank group members

Rovinj

• Responsible for management of the Room department.• Oversaw sales and marketing activities to achieve corporate revenue goals. • Responsible for the sales budget, and marketing strategy planning and implementation.• Evaluated performance of sales team and provide appropriate feedback. • Responsible for coordination of small and medium clients, and controlling and budgeting for the profit centre.• Performed introduction of new standard operating procedures.Achievements• Contributed to the successful sales (achieved all-time occupancy record).• Starting up the introduction of international standards and procedures in hotel operations

Executive Mba, Business Administration And Management, General

Master'S Degree, Business Economics - Marketing

Activities and Societies: AIESEC