Emilio Palomares Email & Phone Number

Madrid, Comunidad De Madrid, España

Madrid

Working as Account Director for McDonald's: - Leading, organizing and restructuring the department according to the business goals. - Developing brand strategy and Local Store Marketing plan.- Development of restaurants digitalization.- Creation, development and maintenance of the new extranet as main communication tool with all McDonald’s franchisees (B2B).- Global management and coordination of integrated creative campaigns (TV, OOH, display, digital, social media, influencers and retail).- Supplier management and coordination.- Managing department budgets.- Supervision of the executive team.

Madrid Area, Spain

Working as Senior Account supervisor for Iberia and Nutriben. I was responsible for the following:- Global management of integrated creative campaigns (Tv, digital, OOH, Radio, print and retail).- Coordination with other client agencies (PR and Media).- Coordination of research projects, such as pre-test and Brand tracking: developing creative materials, analysis and results interpretation. - Development of Brand strategy and marketing plan. - Budget control. - Supervision of executive team (2 executives).

Madrid

Working as integrated Account Supervisor for McDonald’s, I was responsible for:- Global management and coordination of integrated creative campaigns (Tv, OOH, print, display, Social media, special actions, radio and POS).- Leader of the food and digital area, developing the communication strategy of each area. - Development of McDonald’s annual marketing plan.- Management and development of social media content (Facebook, IG and App)- Coordination of different agencies in order to achive a successful development of integrated projects. - Supervision of the executive team: 4 executives and 1 community manager.

Madrid Area, Spain

Working as senior Account executive for Vichy (L´Oréal), Apple and Bifrutas, I was responsible for: - Management and development of creative campaigns (Tv, OOH, print, digital and POS). - International Work coordination with the head office (TBWA/Paris). - Development and adaptation of creative projects to local market conditions. - Development of market trends reports and brand competitives reviews.- Budget control.

Madrid Y Alrededores, España

Working as Account Executive for Diario AS, Rastreator, Clínicas Londres, Café Stracto and Elevators OTIS: - Management and development of creative advertising campaigns (TV, OOH, print, POS and digital).- Events and sponsorship management.- New business project development.- Managing accounts’ financial aspects.

Madrid

Working as Account planner for clients such as Rolex, Shiseido, Kellogs, Telepizza, Kraft, Once, Antena3, Bodybell and Paradores, developing the following tasks:• Supporting the account planning department: developing strategies and planning brands from the strategic perspective.• Analysing market and focus group research, seeking for market insights.• Strategic planning services (creative briefs, strategic presentations, brainstormings, insightful videos…).

New York

Working as an intern in the digital department:• Calculating daily cost of advertising campaigns.• Developing web contents.

Madrid Y Alrededores, España

Working for clients such as Vichy, Alvalle, Axa insurance and Marques de Riscal, responsible for:- Daily account services with creatives teams to ensure projects are running smoothly.- New trends research.- Competitives reviews.- Final Arts Overseeing.

Programa Thepowermba Con Especialización En Digitalmarketing, Business And Digital Marketing Expert

- Facebook and IG ads - Google ads - Social Media - Growth Hacking - Marketing de influencers - Analítica - Funnels Models

Especialization In Digital Marketing, Marketing

- Digital Marketing Planning - ROI calculation - UX - SEO/SEM - Analytics - Lead generation - Social media strategy - Mobile Marketing.

Expert In Creativity And Strategic Planning., Advertising, Cum Laude

Licenciado En Publicidad Y Rr.Pp., Public Relations, Advertising, And Applied Communication