Emilio Parada Email & Phone Number

Colombia

Lima, Perú

Lima, Peru

#Marketing #CX #Planning #Aviation #Revenue Management #Strategy

Bogotá, Distrito Capital, Colombia

Provincia De Lima, Peru

In charge of the development and implementation of Lima International Airport commercial strategy for airlines. Leader of a team of business analysts in charge of forecasting passengers over uncostrained and constrained scenarios with short or long term focus. Working stategically with operations and finance teams to elaborate planning for traffic development in the airport.The daily basis includes understanding airlines needs and be the leader inside the business to solve those needs through working groups, numerical analysis, procedures diagnosis and adjustments, contract management and modeling. This was a new position developed to adopt a customer focus on the air business and to adopt airline best practices for airport demand management. Success comprises the elaboration of the first airlines commercial strategy document, forecast and budgeting accuracy, team structure implementation, airport coordination advisor and passenger budget completion.

Colombia

I am accountable for developing and executing redemption and accrual strategies for the improvement of the revenues of the Airlines Loyalty Segment. Leader of an Analyst team that works constantly with the Loyalty Busines Unit in order to improve the agreements between the parties and the products offered to our passengers.I started in this position since it´s creation and faced many challenges due to the need of new process definition and change management.Success included Budget compliance, have identified opportunities to generate incremental revenues for the Airlines, and the constant launch of new redemption products for our passengers.

Colombia

I was accountable for developing and executing pricing and capacity strategies in North America, Central America, Mexico and Caribbean, and led a team of Analyst. I worked closely with the sales and marketing team in order to coordinate high impact strategies.I started this position because of Avianca and Taca merge process, being transferred to Colombia to participate in the migration of systems and work methodologies in the new Revenue Management Department.Success included the generation of incremental revenues for the airlines and the promotion to an executive position.

El Salvador

Responsible of maximize the Revenues of the Revenue Passenger Segment in Central America by pricing structure development, data analysis, impact analysis scenarios for income shocks, tools development, and decision making.

El Salvador

Responsible in the preparation of the Human Development Report for El Salvador (2009), involved in the generation of statistical and demographic reports as inputs for the construction of the various topics covered in the report.

El Salvador

Responsible for supporting the project "EU FTA", responsible for generating statistical reports, build summary tables and economic indicators to support the interpretation and management of tariff proposals of the negotiators of the treaty.

El Salvador

Project responsible of "Competitors Price Analysis"

Maestría En Dirección De Marketing Y Gestión Comercial, Mercadeo

Master Of Business Administration (M.B.A.), Marketing Y Ventas

Licenciatura En Economía Y Negocios, Business/Managerial Economics