Chief Marketing and Communications Officer for Jackson, a world leader in retirement solutions. Oversee all branding, marketing and communications activities across the organization, working closely with key stakeholders to strengthen brand identification and deepen customer engagement.• Founded the Alliance for Lifetime Income and launched the Retire Your Risk campaign with a message of protecting retirement income and demystifying annuities. Raised over $50M from the top 24 industry players to fund the campaign. In just one year, achieved over two million web visitors, ten billion media impressions, dominated search for “annuities,” and drove 60% conversion from awareness to action• Established and staffed a media relations department resulting in an 89% increase in positive media coverage across both digital and traditional media• Launched a comprehensive transformation of digital marketing including a new Jackson.com client experience, new content management technology stack across the enterprise, and new sales marketing digital strategy• Developed award winning marketing sales support department responsible for direct support of sales teams across all products

As Chief Executive of Life Reimagined, led a multinational team of tech innovators, lifestyle and wellness industry experts, and thought leaders. Creator and developer of first-in-market personal fulfillment digital platform, now with millions of registered users, that implemented methodology for personal transformation, specifically in the areas of relationships, health, work, and financial. Relationship and partnership builder with leaders and entities like Dr. Phil, Huffington Post, Deepak Chopra, Optum/UnitedHealth, and Uber.

Chief Brand Officer (EVP) and member of the AARP executive team. Responsible for strategy, management and integration of the brand throughout the organization (including over 50 offices nationwide). • Led a team of 70 that created marketing, brand, and business development programs to grow AARP by 5 million new members in just six years, and increased revenue by 50%• Envisioned and executed the brand re-positioning for what is arguably the most complex brand in the market; extending it to address the 76+ million U.S. Baby-boomers by catering to their lifestyle, health, and financial needs. As a result, AARP is ranked in third place amongst America’s most trusted brands• Oversaw the creation of a new corporate identity, social media strategy, and online/offline partnerships (e.g. Google, LinkedIn, Facebook, YouTube), including reimagining AARP’s operations, servicing, and value proposition•Grew Hispanic members from 800,000 to 1.2 million through a series of cutting-edge marketing strategies and campaigns• Created AARP’s first Corporate Relationship Management group, responsible for managing all of AARP’s partners and corporate contributors, yielding the largest one-time contribution to AARP of $12 million in just the first year of operation• Originally joined AARP as Senior Vice President, Business Development at AARP Services, Inc. (the for-profit arm of AARP). Responsible for product development, product licensing, new market/channel development, and corporate partnerships with organizations such as Borders, Walgreens, Proctor & Gamble, and United Health Care

Senior executive in charge of strategic business development spanning Discovery’s 14 broadcast networks, including Discovery Channel, Discovery Health Channel, Travel Channel, Animal Planet and TLC. • Responsible for developing a variety of new on-air and off-air partnerships for the health and fitness sectors, including the development of the first-ever series of Continuing Medical Education (CME) broadcast programs for Discovery Health Channel• Developed several major national health and fitness initiatives and partnerships, including the first-ever televised awards show and gala "Medical Honors 2004" which celebrated the achievements of our nation's most eminent health care leaders, professionals, and scientists dedicated to improving and protecting the health of all Americans• Created and forged dozens of public/private alliances with influential organizations such as U.S. Department of Health and Human Services, Centers for Disease Control, White House Office of Drug Control and Policy, The National Park Service, Kaiser Family Foundation, RWJ Foundation, and The African Medical Research and Education Foundation

Co-founder of CityNet, a leading broadband network company and pioneer in building fiber optic networks in the U.S. and international cities. As CEO, worked closely with cable, telecom, and major municipalities on developing new methods of deploying and offering broadband and other information services to the market. • Responsible for helping the company raise its two major rounds of funding, totaling $475 million, from leading private equity groups including The Carlyle Group and CIBC Capital• Developed and launched first-of-its-kind series of fiber network construction products and services• Successfully secured long-term (20+ years) public-private partnership agreements with over 22 city governments, from Washington, DC to Madrid, Spain• Guided CityNet to be honored as Fortune magazine's 2001 Cool Company of the year• Orchestrated CityNet’s successful merger with Universal Access, Inc. in 2003, leading to the company’s dramatic expansion of market share and presence in the U.S.

Senior Partner with FH, the nation's second largest public relations and marketing firm, credited with innovating some of the agency’s most successful and largest products and services, and pioneering its global expansion. • General Manager for the firm's first Latin American office, in Puerto Rico in 1992. Responsible for opening and managing the office, developing new business with U.S. companies entering Latin American markets, and overseeing a variety of major accounts including the Government of Puerto Rico, Bell Atlantic (now Verizon), Walmart, and Century 21• Launched and built the telecom and technology practice after a return to Washington, DC in 1994, then founded FH’s social marketing and healthcare practices. Worked with a diversity of clients and partners, from SBC (now AT&T), PBS, AARP, Visa, AOL, and the Direct Marketing Association• Responsible for business development for the DC office starting in 1997. Doubled the office’s new business wins in a variety of business and government sectors and surpassed all goals and financial targets• Among the many high-profile client wins were Telmex (telecom), United Airlines, American Legacy Foundation (healthcare), and the largest win in the office’s history – the White House Office of National Drug Control Policy (ONDCP) nationwide anti-drug social marketing campaign

National spokesperson for Chairman Hollings and the Committee on Commerce, Science, and Transportation, responsible for all national and regional media functions on issues relating to telecommunications, transportation, trade, space, consumer, foreign commerce, tourism and sports. • First-ever Hispanic Press Secretary in the U.S. Senate• Created and managed speech and op-ed writing programs for the Chairman of Commerce Committee on a wide variety of national issues ranging from telecom reform to airline deregulation• Coordinated and obtained media coverage for hundreds of media events and Congressional hearings including the Exxon/Valdez oil spill and the Challenger Space Shuttle accident• Served as spokesperson for seven U.S. Senate subcommittees including Surface Transportation Subcommittee, Merchant Marine Subcommittee, Communications Subcommittee, Trade and Tourism Subcommittee, Aviation Subcommittee, Science and Space Subcommittee and the Oceans Policy Council• Created and managed construction of the first “T.V.-ready” hearing room in U.S. Senate