Emilio Pedral Email and Phone Number
Emilio Pedral work email
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Emilio Pedral personal email
As the Chief Revenue Officer at Magnitude Lighting, I bring over 25 years of executive experience in sales, marketing, communications, and business development to a global leader in power technology for commercial, industrial, and residential illumination.I hold a CPA, along with certifications in Business Strategy and Marketing Communications, as well as Six Sigma credentials. These qualifications equip me with the skills, experience, and knowledge to design and implement effective revenue and marketing strategies.In my role, I oversee the integration of processes that generate revenue and value, partnering with senior management to execute data-driven initiatives and go-to-market strategies that drive continuous, exponential growth. I foster a culture of innovation, collaboration, and customer-centricity while building high-performing teams and trusted relationships with key stakeholders. My mission is to deliver results, create value, and enhance customer experiences, ultimately contributing to sustainable business growth and incremental value for our investors.
Magnitude Lighting
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Chief Revenue Officer (Cro)Magnitude Lighting Mar 2023 - PresentIrvine, California, UsDesign and implement the revenue strategy for a global corporation, leader in developing electronic technology for commercial, industrial, and residential LED lighting. Responsible for the integration of every process that generates revenue to the organization and value to the customer, including: Sales, Marketing, Customer Success, Pricing, Sales Operations, and Business Development. Partner with the CEO and other senior officers to execute strategies for medium to long-term growth directing the paths to revenue with data-driven initiatives and ensuring the success of the Go-To-Market strategies. Identify and develop talent, design the organizational structure and the business culture that will support the forecasted growth. -
Vice President Global MarketingMacdermid Enthone Industrial Solutions Mar 2020 - Aug 2022Waterbury, Ct, UsAs Vice President of Global Marketing, I led end-to-end operations for planning and designing a global marketing structure serving 60+ countries across five continents for a leading surface finishing technologies company with annual sales exceeding $2.8 billion. I steered functions related to deploying worldwide strategy for communications and marketing, ensuring alignment between product lines and companies within the Industrial Solutions group. My focus included directing the retention of trusted customer relationships through unique experiences and outcome-driven solutions, spearheading the development of creative content for key business partners, and overseeing sales staff training and development in collaboration with subject matter experts and product line managers. Additionally, I managed resource allocation and effectiveness in sales, technical service, operations, and finance, while heading the design and implementation of strategies for enhanced market penetration and improved competitive advantage.- Increasing average deal value by over $1.5 million by promoting solutions for complex contractual relationships, including leasing and sales of equipment and software.-Achieving EBITDA goals across different territories and product lines while delivering continuous and sustainable growth in line with shareholders' expectations.-Increasing market share gain by 20% year-over-year through optimization of quality performance systems, representation of the corporation across key automotive OEM community associations, and deployment of educational/support programs.-Winning the 'Winner Circle - Innovation Award 2017' after managing the implementation of a solution platform that enabled global key customers to execute multimillion-dollar savings and secure five-year exclusivity contracts. -
Managing Director, Western Usa, Canada, And MexicoMacdermid Enthone Industrial Solutions Dec 2015 - Mar 2020Waterbury, Ct, UsAs Managing Director, I oversaw the performance of the Industrial Solutions Group at MacDermid Enthone in Western Canada, Western USA, and Mexico. My responsibilities included achieving EBITDA goals across all territories and product lines, as well as delivering continuous and sustainable growth in line with shareholders' expectations. I also managed the proper allocation and effectiveness of resources in sales, technical service, operations, and finance.in sales, technical service, operations, and finance. -
Sales Director/ Western Usa, Canada & MexicoMacdermid Enthone Electronics Solutions Apr 2014 - Sep 2015Waterbury, Ct, UsDelivering incremental revenue and profitability through the effective management and development of the Sales and Technical Service teams in Western United States, Canada and Mexico. Designing and implementing strategies for enhanced market penetration and improved competitive advantage. Accountable for the effective management and utilization of the resources throughout the territory. Implemented Sales Force, providing training to the different users, and combining the CRM with the Miller Heiman sales development process. Ensured and tracked adoption of sales operations initiatives. -
Western Regional Business ManagerMacdermid Enthone Electronics Solutions Sep 2012 - Apr 2014Waterbury, Ct, UsManagement of the sales and technical service teams in the West Coast of North America and the Maquiladora Region of Mexico. Responsible for delivering business goals. Including sales objectives, cost efficiencies, inventory management, training, and personnel development. Management of the financial exposure and P&L of the region. -
Operations ManagerGlantz Sign Supplies Sep 2010 - Sep 2012Louisville, Ky, UsProvided leadership support in the management of P&L and operations for a key distributor of signage supplies, coatings, and industrial products with annual revenues exceeding $600 million. I oversaw the full spectrum of sales, customer/supplier relationships, logistics, warehousing, distribution, fleet management, capital equipment, safety, regulatory matters, policy design/implementation, internal controls, and human resources.I managed the entire lifecycle of distribution and sales in the Los Angeles metropolitan area, while also supporting distribution centers that served as key hubs for the rest of the U.S. -
Sales & Field Marketing ManagerArkema Jun 2001 - 2009Colombes Cedex, FrDuring my tenure, I headed the sales and field marketing operations for a global manufacturer of chemicals and plastics with $6 billion+ in annual sales. I managed the marketing budget allocated to the Southwestern region, contributing $20 million in annual sales for Plexiglas and Tuffak brands. -
International Purchasing ManagerHella Jan 1997 - May 2001Lippstadt, DeDuring my time in this role, I led the procurement functions for a leading Automotive OEM with a presence in 100+ countries and annual sales worth €3.9 billion. I steered a team of 12 buyers, conducting international negotiations with over 250 different suppliers from five different continents. -
German Practice ConsultantKpmg Peat Marwick Consulting. Jan 1995 - Dec 1996New York, Ny, UsAs a professional financial consultant at KPMG, I specialized in providing expert guidance to German-based companies navigating the complexities of financial reporting standards. My role involved translating financial documents to comply with both German Generally Accepted Accounting Principles (GASs) and United States Generally Accepted Accounting Principles (USGAAP). I worked closely with clients to ensure accurate and compliant financial reporting, helping them understand and implement the nuances of both accounting frameworks. Leveraging my expertise and knowledge of international accounting standards, I supported clients in making informed financial decisions and achieving their strategic objectives within a global context.
Emilio Pedral Skills
Emilio Pedral Education Details
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Harvard Business School OnlineDisruptive Strategy -
Harvard Business School OnlineBusiness Strategy -
Uc IrvineMarketing And Communications -
University Of Virginia Darden School Of BusinessNegotiation Success Laboratory -
Tecnológico De MonterreyAccounting
Frequently Asked Questions about Emilio Pedral
What company does Emilio Pedral work for?
Emilio Pedral works for Magnitude Lighting
What is Emilio Pedral's role at the current company?
Emilio Pedral's current role is Chief Revenue Officer - Magnitude Lighting | C-Level Executive, Revenue, Marketing, Leadership. and Strategy Expert.
What is Emilio Pedral's email address?
Emilio Pedral's email address is pr****@****ral.com
What schools did Emilio Pedral attend?
Emilio Pedral attended Harvard Business School Online, Harvard Business School Online, Uc Irvine, University Of Virginia Darden School Of Business, Tecnológico De Monterrey.
What skills is Emilio Pedral known for?
Emilio Pedral has skills like Business Development, Product Development, Cross Functional Team Leadership, Management, Sales Management, Sales, Leadership, P&l Management, Operations Management, Team Building, Pricing, New Business Development.
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