Emilio Pedral Email & Phone Number

Irvine, California, Us

Design and implement the revenue strategy for a global corporation, leader in developing electronic technology for commercial, industrial, and residential LED lighting. Responsible for the integration of every process that generates revenue to the organization and value to the customer, including: Sales, Marketing, Customer Success, Pricing, Sales Operations, and Business Development. Partner with the CEO and other senior officers to execute strategies for medium to long-term growth directing the paths to revenue with data-driven initiatives and ensuring the success of the Go-To-Market strategies. Identify and develop talent, design the organizational structure and the business culture that will support the forecasted growth.

Waterbury, Ct, Us

As Vice President of Global Marketing, I led end-to-end operations for planning and designing a global marketing structure serving 60+ countries across five continents for a leading surface finishing technologies company with annual sales exceeding $2.8 billion. I steered functions related to deploying worldwide strategy for communications and marketing, ensuring alignment between product lines and companies within the Industrial Solutions group. My focus included directing the retention of trusted customer relationships through unique experiences and outcome-driven solutions, spearheading the development of creative content for key business partners, and overseeing sales staff training and development in collaboration with subject matter experts and product line managers. Additionally, I managed resource allocation and effectiveness in sales, technical service, operations, and finance, while heading the design and implementation of strategies for enhanced market penetration and improved competitive advantage.- Increasing average deal value by over $1.5 million by promoting solutions for complex contractual relationships, including leasing and sales of equipment and software.-Achieving EBITDA goals across different territories and product lines while delivering continuous and sustainable growth in line with shareholders' expectations.-Increasing market share gain by 20% year-over-year through optimization of quality performance systems, representation of the corporation across key automotive OEM community associations, and deployment of educational/support programs.-Winning the 'Winner Circle - Innovation Award 2017' after managing the implementation of a solution platform that enabled global key customers to execute multimillion-dollar savings and secure five-year exclusivity contracts.

Waterbury, Ct, Us

As Managing Director, I oversaw the performance of the Industrial Solutions Group at MacDermid Enthone in Western Canada, Western USA, and Mexico. My responsibilities included achieving EBITDA goals across all territories and product lines, as well as delivering continuous and sustainable growth in line with shareholders' expectations. I also managed the proper allocation and effectiveness of resources in sales, technical service, operations, and finance.in sales, technical service, operations, and finance.

Waterbury, Ct, Us

Delivering incremental revenue and profitability through the effective management and development of the Sales and Technical Service teams in Western United States, Canada and Mexico. Designing and implementing strategies for enhanced market penetration and improved competitive advantage. Accountable for the effective management and utilization of the resources throughout the territory. Implemented Sales Force, providing training to the different users, and combining the CRM with the Miller Heiman sales development process. Ensured and tracked adoption of sales operations initiatives.

Waterbury, Ct, Us

Management of the sales and technical service teams in the West Coast of North America and the Maquiladora Region of Mexico. Responsible for delivering business goals. Including sales objectives, cost efficiencies, inventory management, training, and personnel development. Management of the financial exposure and P&L of the region.

Louisville, Ky, Us

Provided leadership support in the management of P&L and operations for a key distributor of signage supplies, coatings, and industrial products with annual revenues exceeding $600 million. I oversaw the full spectrum of sales, customer/supplier relationships, logistics, warehousing, distribution, fleet management, capital equipment, safety, regulatory matters, policy design/implementation, internal controls, and human resources.I managed the entire lifecycle of distribution and sales in the Los Angeles metropolitan area, while also supporting distribution centers that served as key hubs for the rest of the U.S.

Colombes Cedex, Fr

During my tenure, I headed the sales and field marketing operations for a global manufacturer of chemicals and plastics with $6 billion+ in annual sales. I managed the marketing budget allocated to the Southwestern region, contributing $20 million in annual sales for Plexiglas and Tuffak brands.

Lippstadt, De

During my time in this role, I led the procurement functions for a leading Automotive OEM with a presence in 100+ countries and annual sales worth €3.9 billion. I steered a team of 12 buyers, conducting international negotiations with over 250 different suppliers from five different continents.

New York, Ny, Us

As a professional financial consultant at KPMG, I specialized in providing expert guidance to German-based companies navigating the complexities of financial reporting standards. My role involved translating financial documents to comply with both German Generally Accepted Accounting Principles (GASs) and United States Generally Accepted Accounting Principles (USGAAP). I worked closely with clients to ensure accurate and compliant financial reporting, helping them understand and implement the nuances of both accounting frameworks. Leveraging my expertise and knowledge of international accounting standards, I supported clients in making informed financial decisions and achieving their strategic objectives within a global context.

Disruptive Strategy

Business Strategy

Certificate, Marketing And Communications

Executive Education, Negotiation Success Laboratory

Cpa, Accounting