Vice President Operations
Current
May 2023 - Present
AeroLeads people directory · profile
Erika Leonard Email & Phone Number
VP of Operations at Crossbar | Business Operations, Project Management, Leadership | Digital Media, Technology, SaaS
at
Crossbar
1 work email found
@gatewayblend.com
4 phones found area 314 and 916
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
VP of Operations at Crossbar | Business Operations, Project Management, Leadership | Digital Media, Technology, SaaS
Location
St Louis, Missouri, United States
Who is Erika Leonard? Overview
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Quick answer
Erika Leonard is listed as VP of Operations at Crossbar | Business Operations, Project Management, Leadership | Digital Media, Technology, SaaS at Crossbar, based in St Louis, Missouri, United States. AeroLeads shows a work email signal at gatewayblend.com, phone signal with area code 314, 916, and a matched LinkedIn profile for Erika Leonard.
Erika Leonard previously worked as Vice President Operations at Crossbar and Chief Operating Officer at Quillt. Erika Leonard holds Honors Bachelor Of Arts, Communication, Psychology, Marketing from Saint Louis University.
Company email context
Email format at Crossbar
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{first}.{last}@gatewayblend.com
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Profile bio
About Erika Leonard
I thrive on transforming ideas into action. When facing a challenge or developing a roadmap around a new idea, I quickly identify the critical project components, understand the root cause of an issue, define achievable milestones, and develop a logical action plan. I gravitate toward positions where I can create process and order to maximize efficiency. While my career history includes rapid promotions and experience advising an executive team, I am proudest of the projects I managed and the challenges my teams overcame. Here are a few such examples:• After observing a decline in traffic on one of Quillt Media/Gateway Blend’s digital products, a customer-facing website, I led a team to investigate the root cause of the issue. We corrected some technical problems, re-engineered the content strategy, and pursued more multimedia and partnership opportunities. We realized 118% YoY traffic growth and a significant increase in revenue. The site continues to thrive.• I launched Gateway Blend’s first websites. I spearheaded everything from developing a business model and implementing a content marketing division to planning and executing the strategies for the sites’ launch.• When I became COO, we consolidated website management to my group. I oversaw projects across multiple teams, established clear communication channels among the teams, and effectively allocated shared service team resources. My teams transitioned websites to new technology, improved speed, and launched a new directory and content types.As a project leader, I gathered requirements, defined target markets, established scope and goals, managed schedules/milestones, liaised between business and technology teams, and assessed/mitigated risk. I led daily standup meetings and planned sprints in an Agile/Scrum environment. I enjoy figuring out how all parts of a project fit together to accomplish a goal. Finally, I love collaborating across functions. I truly enjoy gathering perspectives from different teams to uncover improvement opportunities. I excel when I am the hub of a project, ensuring each person has the tools they need to deliver results, and facilitating the communication, focus, prioritization, and roadmap to put the team on the path to success.
Listed skills include Social Media, Online Marketing, Online Advertising, Sem, and 28 others.
Current workplace
Erika Leonard's current company
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9 roles
Erika Leonard work experience
A career timeline built from the work history available for this profile.
Chief Operating Officer
- Sat on the executive team of a digital media company operating a portfolio of niche websites. Coordinated among divisions to distill the company’s vision and goals down to the project level. Created and tracked annual.
- Collaborated with leadership to identify opportunities, refine processes, and develop features. - Transitioned websites to WordPress to save costs and time, increase agility of new feature releases, and enable team to.
- Differentiated CinemaBlend.com in a crowded entertainment news space to improve performance after a traffic decline. - The site amassed 19.4M unique visitors Jan-Jun 2020, representing 118% YoY growth, and generated.
- Relaunched TravelAwaits.com with a new team and partnered with them to overhaul the website to appeal to a 50+ audience; increased visitors in the 45-50+ age range from 43% to 71%.
- Launched directory of local caregiving resources on Seasons.com, spearheading research, business outreach, QA, and development of user stories; added 18K+ businesses in 18 categories across 150 local markets and.
Jan 2019 - Apr 2023
Vice President Operations
- Created and executed product strategies for high-traffic websites, including entertainment, travel, and food brands. Defined target market/customers, outlined vision and goals, contributed to design, established.
- Managed 3-4 long-term projects at any given time, alongside initiatives to meet budget targets and improve operations.
- Diagnosed root cause of CinemaBlend.com’s reduction in traffic. Resolved tech issues and renewed emphasis on SEO.
- Oversaw the launch of new websites TravelAwaits.com and Oola.com, helping establish SEO-focused content strategies.
- Undertook temporary oversight of the technology team during a transition between CTOs.
Jan 2017 - Dec 2018
Senior Director Of Product
- Created and managed project schedules and milestones, requirements documents, and wireframes for internal suite of software applications (a content management system and supporting tools) and consumer-facing sites..
- Assisted with planning and coordination of the migration of CinemaBlend.com to Gateway Blend’s CMS following its acquisition in 2015. Oversaw team training and incorporation of new features into technology, avoiding.
- Collaborated across teams to improve the internal software’s functionality and user-friendliness.
Jan 2016 - Jan 2017
Director Of Revenue Operations
- Oversaw, analyzed, and optimized revenue strategy for a portfolio of web properties that averaged more than 60 million unique visitors per month. Monitored portfolio to verify accurate loading/execution of ads and.
- Created processes and infrastructure for a new team. Implemented pricing strategy for open and private auction inventory. Established A/B layout testing and QA procedures to improve user engagement and revenue metrics.
- Built high-value relationships with Facebook, Google, and other large advertising networks to manage ads running on websites and maximize revenue.
Jan 2015 - Dec 2015
Product Manager
- Facilitated the launch of new websites. Contributed to competitive research, product positioning, design of overall look and functionality, and developed go-live plans. Edited and published articles. Initiated.
- Built the company’s content marketing division, which still forms a core part of Quillt Media’s business (85M sessions and almost $6M in revenue in 2022). Launched 8 content marketing sites to kick off the division.
Jan 2014 - Dec 2014
Marketing Team Lead
Served as a project management liaison for the search marketing team; coordinated schedules and deliverables with product managers and software developers. Oversaw interns; set and clarified expectations, offered training, and maintained accountability. Assisted in hiring and training new team members.
Jul 2013 - Jan 2014
Marketing Analyst
Executed search engine and email marketing strategies for a portfolio of digital assets. Managed bids and budgets for search engine marketing campaigns and keyword research. Implemented large-scale tests to uncover best practices.
Aug 2011 - Jul 2013
Search Engine Marketing Associate
Announce Media
Wrote compelling ad copy for a large portfolio of websites managed by the marketing team. Partnered with analysts to complete a variety of search engine marketing projects and tasks.
Jun 2011 - Aug 2011
2 education records
Erika Leonard education
Honors Bachelor Of Arts, Communication, Psychology, Marketing
Saint Louis University
Study Abroad Program, Communications
Saint Louis University Madrid Campus
FAQ
Frequently asked questions about Erika Leonard
Quick answers generated from the profile data available on this page.
What company does Erika Leonard work for?
Erika Leonard works for Crossbar.
What is Erika Leonard's role at Crossbar?
Erika Leonard is listed as VP of Operations at Crossbar | Business Operations, Project Management, Leadership | Digital Media, Technology, SaaS at Crossbar.
What is Erika Leonard's email address?
AeroLeads has found 1 work email signal at @gatewayblend.com for Erika Leonard at Crossbar.
What is Erika Leonard's phone number?
AeroLeads has found 4 phone signal(s) with area code 314, 916 for Erika Leonard at Crossbar.
Where is Erika Leonard based?
Erika Leonard is based in St Louis, Missouri, United States while working with Crossbar.
What companies has Erika Leonard worked for?
Erika Leonard has worked for Crossbar, Quillt, Answers.Com, and Announce Media.
How can I contact Erika Leonard?
You can use AeroLeads to view verified contact signals for Erika Leonard at Crossbar, including work email, phone, and LinkedIn data when available.
What schools did Erika Leonard attend?
Erika Leonard holds Honors Bachelor Of Arts, Communication, Psychology, Marketing from Saint Louis University.
What skills is Erika Leonard known for?
Erika Leonard is listed with skills including Social Media, Online Marketing, Online Advertising, Sem, Copywriting, Google Adwords, Email Marketing, and Copy Editing.
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